Top E-Commerce Marketing Tips For In 2021
E-commerce Industry is witnessing a whopping growth rate in Indian markets. Most of the brands including small indigenous brands are also trying to adapt to this trend. This trend is supported by the Coronavirus pandemic.
According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.
The above data must have provided you with the reason to invest in an E-commerce website with a smooth user experience. If you are a small business and thinking about moving to E-commerce, we have collected the top E-commerce marketing tips for 2021 that one should keep in mind while setting up an E-Commerce website in India.
1. Developing And Organised E-Commerce Website:
Developing a user friendly E-commerce website is not an easy thing and the biggest mistake you can make is getting it developed by a website development company with no basic understanding of and importance of SEO and structure in website development.
A bad design website can reduce your E-commerce marketing visibility and increase your cost on PPC Ads due to Google’s Algorithm. Google always reward the well-structured site with high visibility and low Pay Per Click cost which you should not forget.
2. High-Speed Website: For E-Commerce Marketing
According to various reports and research done on SEO factors for a website, the speed of a website is having one of the highest priority lists of most search engines. Any website having a loading time of more than 5 seconds is categorized as a slow site and is put on low rank by search engines.
Only creating an E-commerce website is not the end of your E-commerce marketing journey but it’s the start. The speed of any website is important as it reduces the bounce rate of your website and increases your ranking.
3. Unique Graphics Of Products:
Recently Google had introduced its photo search feature. This feature helps the users in redirecting themselves to e-commerce sites for a product that the user has selected. This useful addition can be a game-changer in E-commerce marketing for websites as they can get clients directly if they use good and on-point graphics.
Google is also giving much more value to websites having unique and genuine photos, graphics related to the content. Investing in a talented graphic designer or graphics designer company will be very useful to your company for ranking.
4. Voice Search Optimization:
Voice search is a new trend that is catching up very quickly between the users. Google is also giving priority to sites that are optimized to the voice search feature. To design a voice search optimize site you need to first understand the meaning of a long-tail keyword, short term keyword and many more.
The future of marketing lies mostly in the voice search function and you should make your website ready for this as soon as possible. Make your website Voice Search Compatible to take one nig step forward in your E-commerce marketing stratergy.
5. Local Search Optimization:
Many times E-Commerce companies forget the value of the local customer base while thinking of expanding their online customer base. We at Rankofy always tell our clients not to forget about their local customers and competitors in the race of getting an online customer base. We even guarantee them to keep their ranking at Top 3 in Local Search Engine Optimization.
A customer is your biggest brand ambassador, and prioritizing one for another is not a good decision. We understand today companies can’t handle every aspect of business that’s why you should partner with us for getting all solutions for your Digital Marketing growth in your industry without any compromise.
6. Using PPC Ads Effectively:
According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.
The above data must have provided you with the reason to invest in E-commerce marketing with Tools like Google Ads, Social Media Ads, etc in combination with a user-friendly, solid website. If you are a small business and thinking about moving to E-commerce, we would suggest to relying mostly on brand building or lead generation through PPC Ads Campaign in Google Ads or Social Media Ads in India.
7. Focusing On User-generated Content:
We all know the importance of great content but it’s nearly impossible to think of ideas regularly by one or a few people. More brainstorming after a certain point does not work at all and many a time it backfires through low-quality content.
The solution to this problem is to focus more on user-generated content like blogs idea, video ideas suggested by the users. With this approach, you will get unlimited ideas without much trouble and the content would also be something that your user wants which helps a lot in your E-commerce marketing.
8. Personalised Client Management:
Did you know that 80% growth of any business comes from retaining their old customers? But still, most of the companies are focusing a little bit on CRM or CRM providing companies. Not paying attention to your existing client can kill your profit a lot.
Not every two customers are the same, so why should they respond from the same technique your Client Management team uses! Many of your customers can be busy people who need on-point and instance solutions while others want a plethora of options. Client Management also knows as CRM is the most important thing in today’s E-commerce marketing world.
9. Influencer Marketing:
The hype of Influencer Marketing is increasing day by day and brands are using this hype to its fullest. Many big fashion brands, cosmetic brands, etc are incorporating influencer marketing as their main weapon of marketing. Mostly your Digital Marketing Partner like Rankofy are using or having the plan ready to use Influencers for your marketing and growth goals.
We at Rankofy understand how much of an impact these influencers have on their audience and therefore it’s always good to partner with them for our client’s growth. You can also suggest your digital marketing partner incorporate influencer marketing if they are not currently doing it.
10. Accelerated Blog Section:
Have you ever notice how a particular individual becomes some product’s buyer?? It’s called the Buyer Journey. The buyer journey is a process through which every individual has to go for becoming a buyer. It consists of three stages which are Interest Generation Stage, Research Stage and Purchaser Stage.
You need to understand what stage your targeted customer base lies in and give blogs according to them. Blogs are a great way to make a person move upward to the stage by fulling all her/his needs at a particular junction which is Blog. A professional Digital Marketing like us always focuses very hard on developing a marketing funnel consisting of these 3 stages for converting high-quality leads for your E-commerce marketing and business growth.
In today’s fast-moving and digitalized world, E-Commerce can grow at an astonishing rate if they understand the hook of attracting customers via SEO, Social Media Marketing and Digital Advertising. Every E-commerce business should follow all the above points or choose the best digital marketing company for performing all these activities for them for increasing their success rate via deploying best E-commerce marketing techniques..
Complete Backlink Guide For Beginners
Quality Backlinks are one of the most important factors for any website or blog ranking. A backlink is a topic which no SEO professional can skip due to its high importance in SEO. Today let Rankofy help you to understand the basic of backlinks with our complete backlink guide for beginners.
What is a backlink?
Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) in simple words are links that are placed on one webpage/website for redirecting users to another website.
Backlinks are just like votes that Google, Bing and all other major search engines give to a specific page. Webpages with a high number of backlinks tend to have high organic search engine rankings.
Example of backlinks:-
By clicking on bold text YOUTUBE you will be redirected to youtube. This is a classic example of backlinks in a webpage.
Why backlinks are important?
Backlinks help with three main things.
Backlinks play a very important role in the ranking factor. Search engines like Google, Bing counts backlinks as votes of confidence. The more votes any web pages have, the more likely it has the chance to rank up for relevant search queries.
How do we know? We’ve studied link-based ranking factors on a few occasions and always find the same thing: the number of backlinks from unique websites (referring domains) correlates strongly with organic search traffic.
Backlinks also help search engines in discovering new content while crawling back pages they already have in their databases.
Since search engines revisit popular pages like Youtube, Facebook, The Indian Express, etc much more often than unpopular ones, backlinks present theirs have much higher chances of faster discovery than unpopular pages.
3. Referral traffic
Backlinks are also heavily used to point people to useful resources from one webpage to another webpage. For example: When someone clicks on such a link containing your webpage link present on any webpage, like by clicking “RANKOFY-BEST SEO COMPANY” you get referral traffic on to the best SEO company webpage.
What are the types of backlinks?
When you get down to it, there are only two types of backlinks: dofollow and nofollow. A person reading a web page will never see the difference between a dofollow and a nofollow backlink. The difference is in the source code. There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile.
- Dofollow Backlinks
Dofollow backlinks are the most common and valuable type of backlink for SEO. When you put a dofollow link on your website, you’re telling Google that the link is organic — as in, the target website didn’t buy the link—and that you’re vouching for the accuracy of the content at the other end of that link.
Dofollow is simply telling Google and the other search engines that “the content on the other end of this link is important and should be noted.”
Nofollow backlinks are less common. They’re also less valuable. They’re used to tell search engines to ignore a particular link.
Google’s official definition of the nofollow tag is, “‘Nofollow’ provides a way for webmasters to tell search engines ‘Don’t follow links on this page or ‘Don’t follow this specific link.’”
How to generate more traffic using backlinks?
1. Create High-Quality Content
Content creation is one of the most important tasks for any business with an online presence.
When creating content, remember to write content that is easily shareable amongst various platforms. You want to create ways that a business could link to your content or share it across social media.
When you rank high on the first page of search results, other websites are more likely to link back to your content.
To make sure you stay on the top of the search results page, create in-depth, high-quality articles.
High-quality Content Consists Of These Factors:
- Lengthy, in-depth content pieces (1,000 words or more)
- A variety of keywords (this is great for short pieces)
- Up to date content
- A great meta description
- High-quality images (make sure to update the alt-text)
- High-quality links
- Internal links linking back to your content (create a web of links between your content)
- Social sharing buttons
- Call-to-actions (CTAs) in your content and on your website
- Content and website is mobile-friendly
- No broken links
2. Be Consistent
Consistency is key to grow your business and getting your business out there for the world to see.
Over the past year, our company has worked on creating more content for our ideal people to read and interact with. Once we started to consistently create content on a weekly basis, we saw a huge increase in traffic and new visitors to our website.
3. Create Shareable Content
Creating shareable content is critical to gaining backlinks. Shareable content creates an opportunity for you to gain thousands of followers, earn new referral traffic and gain high-quality links to help boost your domain authority – giving you that boost to rank higher in search engines.
Our emotional responses to content can play a massive role in whether or not we choose to share that content with others. Content that sparks emotion with someone or creates some type of feeling (happy, loved, sad, angry, etc) are the pieces that have the opportunity to be shared the most.
4. Optimize For The Right Keywords
Selecting high-quality keywords is as much important as selecting a quality website for leaving backlinks when it comes to better SEO.
The success of your organic traffic depends mostly on how well you are at researching and discovering the right keywords for your website.
When you use the right keywords in your content, your website traffic, leads, contacts and sales will increase and grow at a steady pace. Once you find the popular keywords for your business, it is important to repetitively use them in every part of your content.
You want to incorporate these keywords into headings, URLs, titles, subtitles, etc.
T get your website rank higher on related search query, contact us at Rankofy.in. We are a pioneer agency for SEO service.
Shockvertising – Is It Worth Your Time And Money?
hether it be the Covid Pandemic Informations, Bitcoins, Digital Marketing, Apple’s new innovations, Starlink, 5G or anything, digitalization has become an integral part of us. And now we are watching the same revolution of digitalization in art with the concept of Digital Art or Crypto Art.
What is Cyrpto Art or Digital Art?
Digital art commonly known as Crypto Art is an art form that can be verified using an NFT (Non-fungible tokens). An NFT is a special token that represents a unique ID that is linked to a piece of Crypto Art that cannot be replicated and is used to verify ownership of a piece. It can be attached to anything: a JPEG, GIF, MP4, even music. This token that proves ownership of the ‘original’ file is stored on the Blockchain which is a permanent ledger that can be accessed from any computer over the world.
Why is Crypto Art valuable?
Crypto Art is valuable! The value of Crypto Art is based upon scarcity, and the fact that Crypto Art is not reproducible due to the NFT makes it a much more valuable asset in the near future.
Another component that adds value to it is the simple fact that buyers see huge artistic value in it. Some collectors buy Crypto Art purely for spectating, but others buy the work because they want to support the artist or they feel a connection to the work.
One of the best parts about selling Crypto Art is that the artist always retains copyright and gets royalties from each sale on the secondary market. They can even edit and modify the work—or just sell it outright! Instagram and social media platforms profit off the artwork, while with Crypto Art the artist can profit off their own art.
One such person who tried to bridge the gap between physical and digital art form is Beeple. Mike Winkelmann started selling pieces that include both a physical token and an NFT on the blockchain. This means when you buy certain Beeple pieces, you’ll be sent a physical token that includes a digital screen that can display the Crypto Art along with a certificate of authenticity, and it comes in a fancy box.
Beeple’s Crypto Art has sold for millions. His visionary and often irreverent digital pictures have propelled him to the top of the digital art world, winning him 1.8 million followers on Instagram and high-profile collaborations with global brands ranging from Louis Vuitton to Nike, as well as performing artists from Katy Perry to Childish Gambino.
How to buy Crypto Art?
So now after reading all you want to buy a Crypto Art but don’t know how to get one?
If you are looking to buy Crypto Art then you have to follow a simple process. When you sign up for a Crypto Art marketplace, you’ll need to make an account and attach a crypto wallet. One needs a crypto wallet because in order to be able to sell or buy Crypto Art one has to have a funding source to withdraw cryptocurrency from or deposit it into.
Crypto Art almost acts as an investment like Digital Marketing for business. So instead of having to be like a company that goes public, you can be an artist that people can invest in. It’s kind of like an IPO except it’s based on motion designers as the entity that’s going public. Another thing to note is that Crypto Art has a history of appreciating in value each year, on average of around a 7% increase per year.
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EVERYTHING YOU NEED TO KNOW ABOUT WORDPRESS 5.5 VERSION.
WordPress has recently rolled out one of its most-awaited and major updates. The latest update, also known as WordPress 5.5 is here to empower your arsenal with many major( almost 450 improvement and bug fixes) changes. Let us quickly look into the in-depth details of the major changes that WordPress 5.5 is presenting to us.
No ones like sites with long loading time and this time WordPress has hit the final nail on this problem with the introduction of the Native Lazy Loading feature. The Native lazy Loading feature provides the website to load faster by delaying all the graphics download at one go, but then when will the pictures be loaded? Is there any specific time?
The answer is any picture, video or other graphic will be loaded when the viewer needs it so how do we get this change done on our site? You needn’t not to. As said, this is a native feature that’s why it will run automatically on your site.
2.AUTO-UPDATE FOR THEMES AND PLUGINS
With keeping the risk of hacking due to un-updated themes and plugins in mind, WordPress has introduced the auto-update features for themes and plugins. This is a very important update by WordPress towards the security of any website made through WordPress. Unupdated themes and plugins are a major reason for the easy hackability of sites by hackers.
This auto-update feature is a major step in helping to create a hack-free website experience for WordPress users but how will you do this? The answer is – WordPress theme and plugin auto-updates are turned off by default. Publishers need to enable it in order to take advantage of this feature. That being said, this is a feature that many publishers will find useful, particularly small business owners that have a generally static site with not too many plugins.
3.WORDPRESS OWN SITEMAPS
Gone are the days where WordPress users have to use a third-party plugin for generating a sitemap. WordPress is totally ready to introduce its own built-in site maps. Site maps are a map of a website. A website sitemap helps search engines discover new web pages to rank.
A sitemap allows a publisher to tell the search engines where all their web pages are, particularly new web pages.
4.SAYING GOODBYE TO OLDER WEB-BROWSERS
No one loves old, lagging and unresponsive search engines. WordPress has decided that it will be saying goodbye to Internet Explorer 6 to 9 with the introduction to WordPress 5.5. With this step WordPress is seeing benefit of this in less code and arguably a leaner and faster-performing website.
5.OUTDATED CSS STYLES REMOVED
WordPress is all set to remove all CSS styling code that is specific for IE 6 – 8 from WordPress 5.5.
This will be a welcoming change for every creator as we all know that real site visitors don’t tend to use outdated browsers. Removing that older unused CSS will make the style sheet a little smaller and thus faster to download.
We all know how important your website is for your company, and not having one is the worst. Check our Rankofy, for getting a smooth, fluid and lag free website for your business.
Coronavirus: A Digital Marketing Blessing
Coronavirus: A Digital Blessing
ho would have thought that one microscopic creature will create such panic in the whole world! But it’s true. Most Countries are going through strict lockdown due to the Coronavirus Pandemic. The death due to coronavirus is increasing day by day. No one knows when the pandemic will get over.
Experts believe that the best way to curtail the spread of the current Coronavirus outbreak is through social distancing, but what about your business? People can follow Social distancing, but your business can’t and should not.
Most businesses have instructed their employees to work from home to prevent the spread of Coronavirus Pandemic. It has created a drastic change in the behavioural pattern of customers. Let us look at changes that we are seeing in the consumer and will last long in them.
1.FALL IN-STORE VISIT, RISE IN ONLINE PURCHASE:
Companies with a Digital Presence and great Digital Marketing Strategies will get the maximum benefit of the Coronavirus Pandemic. The world of business is witnessing a drastic shift of consumers from the In-Store segment to the Digital & Online segment.
2.FOCUS IS ON NECESSITY:
The sale of Non-essential items like luxury items is falling due to unclear situations persisting throughout the world. People are now focusing more on purchasing necessary goods rather than purchasing items of comfort. Industries like Fashion, Furniture, Jewelry, and many more are witnessing a massive drop in demand due to the Coronavirus Pandemic.
3.INCREASE IN MEDIA CONSUMPTION:
It’s hard to sit in your house for months. People are trying their best to self-quarantine themselves. The Digital Media Platforms like Social Media is playing a huge role in doing this. Throughout the Coronavirus Pandemic, the Digital Media Industry has seen a boom in Digital Content Consumption since its the only way to refresh yourself in house.
4.INCREASE IN INTERNET TRAFFIC:
The Internet has come a long way from its invention. It has emerged as an essential part of human life and communication network. It is the only source for connecting with the world today. Due to Coronavirus Pandemic, the world is seeing a rise in Internet and Digital activity as it is the only way to be connected and get entertained in today’s world.
WAYS TO ADJUST YOUR BUSINESS IN CORONA VIRUS PANDEMIC
We at Rankofy know you are worried. Let us help you with some tips and tricks that you can use for fighting this pandemic situation.
1.FIND WAY TO DELIVER VALUE ONLINE:
Neither can you stop the lockdown from being implemented, nor can you open your shop sale. But what you can surely do is find out Digital ways of delivering value to your customer through Digital Marketing.
2.GIVE SPECIAL FOCUS ON DIGITAL MARKETING:
Marketing is your business oxygen, which you should never turn down. It should always be on your priority list.
With the rise of internet traffic, it is natural to see the Internet becoming the hub of Digital Marketing. You can not ignore this potential boost that your Digital Marketing Campaign can achieve. It is the right time for your business to be present online.
3.COMMUNICATE YOUR GOAL THROUGH CONTENT:
Today people are not busy and can listen to you if you provide them with good content. Start creating as much attractive Digital Marketing Content that you can to communicate your goal to your audience in the way which they love.
4.FOCUS MORE ON ESSENTIAL PRODUCTS:
Let face it out. Today, everyone is trying to purchase items that are essential to them. You must also have to change your product line according to your customer needs. Try and focus more on necessary products rather than going for sale and Digital Marketing of inessential things.
But what to do if you are not into producing essential products? The answer is to create a Digital Brand and Digital Goodwill with a strong and best Digital Marketing Company.
Importance Of Digital Marketing Company For Your Business
Finding the Best Digital Marketing Services Company In Chandigarh or anywhere else has many parameters to it. Good research regarding a particular Digital Marketing Services Company, their completed projects, and their customers’ testimonials are some things you should look at first. Each business house has its requirements, and they should always choose a Digital Marketing Services Company according to their business needs.
DIGITAL MARKETING OR INTERNET MARKETING IS PROMOTING AND CREATING BRAND AWARENESS USING THE INTERNET.
Lets find out why should any business employee an Internet Marketing Compnay for taking care of their Digital Growth.
1. Your Brands Become Much More Interactive:
Marketing Campaigns give your customers a more personalized experience in comparison to Traditional Marketing. With Digital Marketing techniques like Social Media Marketing, SEO, Online Advertisements, E-mail Marketing, your business grabs much more audience. Stuff like images, infographics, short video, client testimonials keeps your audience informed and engaged.
2. Mobile Access:
Around 76% of American adults own a smartphone and use them for news and social networking activities. In India, most people have social networking accounts open. Rankofy helps you to reach them while they are doing this. With an advance Digital Marketing Strategy put into use by the Best Digital Marketing Services Company In Chandigarh, you can be in front of your target audience everywhere-everytime.
3. Significantly Increase Of Business Reach:
Digital Marketing helps to increase your brand visibility. With a Digital Marketing Services Company In Chandigarh like Rankofy, you can easily target audiences particular to your business requirements. Traditional marketing comes out as an ineffective tool to reach a target audience as compared to Digital Marketing.
4. Digital Marketing Helps In Customer Relationship:
Customer relationship is the most vital thing for every company. Digital Marketing allows modern brands to foster better customer relationships. Where most traditional marketing provides one-way communication, Digital Marketing Services allows two-way communication with consumers in real-time. It helps a brand to address their consumer questions and concerns without delay.
5. Social Media Platforms:
Most people today are using social media platforms. All Social Media Sites allow brands to communicate and engage with the customer in a significant way. Social Media Marketing is a great way to make your content reach your target audience. Rankofy provides Social Media Marketing Services In Chandigarh and to other places with the best strategies to make your brand reach your targeted customer.
6. Your Competitors Are Doing It:
If you want to remain competitive in your industry, it’s vital to keep up with your competitors. Most companies nowadays are shifting to digital platforms with the help of Digital Marketing Services Company In Chandigarh, Delhi or even from companies in their surrounding places to keep them ahead of their competitors. There is a good chance that many of your competitors are already using digital marketing strategies to reach new leads, engage current customers, and influence customers.
According to the Content Marketing Institute, 76% of B2C marketers use content marketing strategies like blogging to engage their target audience. The majority of brands are trying to reach their customer through digital marketing. And now it is your turn to shit to digital platforms with Rankofy.
THE ULTIMATE COMPLETE GUIDE TO INSTAGRAM HASHTAGS
Everyone wants to be an Instagram Influencer, but most are unaware of How To Become An Instagram Influencer. Instagram has witnessed many changes since its launch in 2010, but one thing that was, is, and will be the lifeline of all Instagram has not changed. We are talking about How To Use Instagram Hashtags. Instagram hashtags are a popular choice for Digital Marketers due to their effectiveness. They are still an effective way to get more eyes (and engagement!) on your Instagram posts.
Research shows that a post with at least one Instagram Hashtag averages 12.6% more engagement than posts without a hashtag. So is it worth creating a hashtag strategy for solving the question of How To Become an Instagram Influencer and How To Promote Brands In Instagram? Let us try to find out the solutions to these problems.
WHY INSTAGRAM HASHTAGS ARE IMPORTANT?
#1. PEOPLE CAN NOW FOLLOW #HASHTAGS
Recently Instagram has introduced a game-changing feature known as follow Instagram Hashtags, which lets its user follow any hashtags of their choice. This feature has opened up the path of direct reach to your potential customer. Using and following well-researched hashtags can rapidly increase your profile visits and reach on Instagram.
#2. USING MINIMAL AND TARGETED #HASHTAGS
Using minimal, relevant, targeted Instagram Hashtags on your posts, stories, reels, etc is the best way to get discovered by new audiences on Instagram. This practice can translate into more engagement, followers, and more customers for your business and help you solve the problem of How To Become an Instagram Influencer and How To Promote Brand In Instagram.
#3. HELP IN THE DISCOVERY OF YOUR ACCOUNT
Instagram Hashtags is a charm when used for instant content discovery. It works like a directory for Instagram where people can directly move to the section they prefer the most. Hashtags are a big player in making your Instagram account pop out in front of your audience and help you as an Instagram Influencer.
The right selection of hashtags let you pop up in front of your target audience even if you are not connected. An Instagram account with a well-targeted and updated hashtag will make it visible on the corresponding hashtag page.
TYPES OF INSTAGRAM HASHTAGS
Creating an Instagram Hashtag strategy for your customer base requires good planning and detailed knowledge. Research is a must in becoming an Instagram Influencer and to Promote a Brand On Instagram. Corresponding audiences is key to developing an effective Instagram Hashtag strategy
Let us now understand the different types of hashtags that you can use for Creating a Brand On Instagram:
#1: COMMUNITY HASHTAGS
A community is a group of people with similar habits and interests. Community hashtags are Instagram Hashtags that connect like-minded users around a specific subject. This type of hashtags targeting is best if your aim is connecting to people of similar interests. They are a great way to interact with others, improve your post searchability, gain followers, and grow your community.
#2: BRANDED HASHTAGS
A branded hashtag is unique to your company when using Instagram Hashtags for brand building. Branded Hashtags is the best way to create a brand presence in the mind of your customers. A brand hashtag should be simple like- your brand name, tagline, or anything related to your brand and product. The main difference between a branded hashtag and a community hashtag is the audience reach. Branded Hashtags are more customer-oriented, intending to reach a particular person, but with community-hashtags, the reach is the maximum number of people who follow the community.
#3: CAMPAIGN HASHTAGS
Campaign Hashtags are Instagram Hashtags that are used for particular events or campaigns. They are designed mainly for Promoting A Brand On Instagram. A Campaign Hashtag is more event-oriented rather than customer-oriented. You should use them only if you are planning to organize an event. While branded and community hashtags are meant to last long, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year. The main reason for using them is because they are tied to specific campaigns, like new product launches, special events, or partnerships.
HOW TO FIND THE BEST INSTAGRAM HASHTAGS FOR YOUR ACCOUNT
Here are 4 ways to find the best Instagram hashtags for your account:
#1: RESEARCH YOUR AUDIENCE
The main focus while designing content for your post is your customer behaviour. Then why not choose Instagram Hashtags which are most suitable to your audience’s behaviour? Throwing random hashtags at the end of your Instagram posts isn’t going to grow your audience. Instead, find out hashtags your audiences use and see how you can fit them in your content. Make your Hashtags as customer-centric as you can. Your hashtags should be relevant and contain keywords that your audience is searching.
#2: RESEARCH AND OBSERVE YOUR COMPETITORS
We all know how helpful the competitor analysis is. Your Instagram Marketing can also use this technique for collecting effective hashtags. Always do an Instagram Competitor analysis to find out what your competitors are doing. It is smart to find out what hashtags your competitors are using. By doing so, you can determine which Instagram Hashtags can provide the most engagement.
Analyzing competitor’s posts, helps you to figure out your potential customers. You will know what is talking about and which hashtags they are using. And maybe you will discover new hashtags to use in your future posts.
#3: RESEARCH INDUSTRY LEADERS
Influencers have a huge impact on their followers. They have the power to manipulate the thinking process of their followers. One of the best ways to find relevant hashtags is by following Instagram influencers who have a similar target audience as you. Most followers blindly follow what their influence does and it’s the same for hashtags also. Keeping an eye on Influencers’ accounts related to your field can give you an edge in deciding what hashtags to use.
#4: FIND RELATED HASHTAGS
Surveying and finding out the relevant Instagram Hashtags for your target customers is an easy and effective way to increase your followers. It can rapidly solve and answer you; How To Become an Instagram Influencer and Promote a Brand On Instagram. To do so first type your hashtag into the app’s search bar, and then select “tags” from the dropdown menu. You will then be able to see all of the top hashtags closely related to your hashtag. Use this information to chalk out additional ways to reach, monitor, and engage with your community. You can also browse through posts containing a hashtag you are already having success with. Do you see a trend of any other common hashtags that could be included in future posts? If yes, write them down.
6 WAYS TO OPTIMIZE YOUR INSTAGRAM HASHTAGS
Instagram Hashtags really can be an effective way to grow your following and engagement, but the best practices are evolving constantly. A great Instagram hashtag strategy does not just reach more people — it reaches the right people for your business. Here are a few tips for optimizing your Instagram Hashtags to reach your target market and grow your engagement:
TIP #1: CHECK YOUR INSTAGRAM HASHTAG ANALYTICS
Analyzing things can tell you the untold story behind them. Use Instagram Insight for analyzing your previous hashtags. With the Instagram Insight, you can track how many people landed on your profile based on the Instagram Hashtags you used:
Looking at hashtags performance in the past can be a great way to decide what hashtags to use again in the future.
TIP #2: TRY TO GET INTO THE "TOP" RESULTS FOR A HASHTAG
If you have ever searched for a hashtag on Instagram, you have probably noticed the grid “Top Posts” & “Recent Posts” at the top of the results page. The Posts on the Top Post can teach you what type of posts your customer loves the most and who are the most loved Instagram Influencers for your target audience. The top Post tab on Instagram is also a great source of finding out your targeted customer. If used correctly, it can result in a huge network effect that essentially makes your post go viral on Instagram.
TIP #3: INCLUDE YOUR BRANDED HASHTAG IN YOUR INSTAGRAM PROFILE
Recent Instagram updates have added clickable Instagram Hashtags to your Instagram bio. It has made it a lot easier to build an Instagram bio that converts to website visits! All you have to do is include a “#” before any word in your bio and it will automatically become a clickable link that leads visitors to that hashtag.
The greatest thing about this feature is that it had made your bio even more functional. Now you can use hashtags for everything from Promoting Your Brand On the Instagram community to highlighting your branded content and announcing your Instagram campaigns.
TIP #4: POST YOUR HASHTAGS IN THE FIRST COMMENT
Have you ever noticed how minimal Instagram Hashtags big brands use on their Post caption? You may be thinking, why do they do it? The answers lie in their comment section. While adding hashtags in posts is one of the best ways to get engagement and be in front of your target audience. But too many hashtags in captions can look untidy too(or worse, spammy!). Instead, posting your hashtags in the first comment is a great way to make your caption the star of the show, without compromising the engagement you can get with hashtags.
TIP #5: ADD HASHTAGS TO YOUR INSTAGRAM STORIES
Instagram stories have been a tremendous success to date, but did you know you can add hashtags to your Instagram Stories too? Adding Instagram Hashtags in the story is a great way of content promotion. Adding Hashtags can also help you discovered new audiences. It is a great way to Promote A Brand On Instagram for a particular location.
TIP #6: RUN HASHTAG-BASED CAMPAIGNS & PROMOTIONS
Campaign & Promotion is a big thumb-up for making a strong impression on the mind of your audience. People usually love to interact with contests structured around user-generated content. These campaigns are funny, popular, and great for both driving engagement and reaching new audiences. Creating contests where your audience can upload posts and tag your branded hashtag will make it easy to Promote A Brand On Instagram.
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TOP 5 SEARCH ENGINE OPTIMIZATION TRENDS IN 2021 WHICH MAKE YOUR SITE GOOGLE READY FOR 2021
Google is the world’s biggest search engine and has a big responsibility to keep the web more user-friendly and secure. That’s why each year the Google update their trends and practices for improving the search results.
In recent years we have seen a major shift in Google’s Best SEO Policy with more involvement of content as their top-most improvement priority. So what about 2021? What are the parameters that we need to keep in mind before developing Best SEO Practices in 2021?
Let us discuss all the updates regarding Best SEO Practices In 2021 that you must do to make your site Google ready for 2021.
1.BEST MOBILE SEO
With over 4 million people having a proper internet connection in their mobile phones, the mobile phone has now become the most used device for internet access(more than 50%). Google know and understand the importance of mobile browser in creating today’s web dominance. Google had developed, Mobile-First Indexing which position and index any site using the mobile version of a site’s page. Now you need to develop a responsive and adaptive site with the Best SEO Practices In 2021 for both, mobile and desktop to hit up the ranking of your site on google.
Voice search functions have seen a great response from the users. With the arrival of personal assistants like Alexa, it is now being extensively used in web searches also. Increased voice search has changed the search parameter of users from keywords to long-tail keywords.
You have to adopt this trend of Long-tailed keywords in your Best SEO Practices In 2021. Using long-tailed keywords with the Best SEO Practices can increase your chances of generating high and solid traffic.
3.EXPERTISE, AUTHORITATIVENESS, AND TRUSTWORTHINESS:
We all know and believe that goodwill plays an important role in customer retention. Reputation management is going to be the next key element that every business should focus on in 2021. With such a vast competitors list, companies have to focus extremely on online promotions and security issues in combination with the Best SEO Practices In 2021 for maintaining their goodwill value among customers.
Good Branding, good after-sales customer service, customer experience as well as smooth supply chain will be the main focus that you should look to add to assure in creating a brand online.
5.MORE FOCUS ON BERT:
Google had made its intention clear that it wants to provide a quality on-point search result to maximum people even if they are not so much good at using English or another language. Google has recently updated its BERT algorithm for making search results more natural language friendly. Now google focuses more on quality Best Content combined with long-tailed as well as focused keywords. You should also quickly adopt these changes in your Best SEO Practices in 2021 guidebook by making your content and SEO more client-oriented.
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