In today’s education world, quality with quantity is the topmost thing everybody expects from a school. Today we Rankofy will be sharing our top Digital/Online marketing tips for schools to increasing the number of student enrollments. Most of the schools try old methods of marketing like newspapers, mails, and billboards. With increased digitalization, there are several online marketing ideas for schools that they can use for increasing their student enrollments.
Internet marketing for school campaigns can help in increasing enrollments of students in your School very effectively. Digital Marketing and Social Media campaigns would help in increasing the reach and visibility of your school to a greater audience.
Let us now look at the Top 7 Hacks which you should use for Online Marketing Of School.
1. Improve Your School's Website Experience:
Your website is the first but the most important tool for starting your Digital Marketing for school campaign. The look and features of your website can make a lot of difference in the user experience of your website. The opportunity to have a good experience with your potential customers can help in creating a positive impression on the students.
Your website should must include the following features:
- The website of your School should be responsive. If parents or students visit your school’s website on their mobile phone and have a hard time browsing and navigate through it, they are most likely to not spend more time on it and eventually leave unsatisfied.
- The website of your should be fast. If you want to increase potential and existing enrollments for your school, then your school’s web page should have the ability to load fast. Slow websites can be very annoying for some people browsing through the website of your school.
- Ensure that your website is easily navigable and the users can go to their objective web page with the least amount of time and clicks possible.
- Your website should look professional look. Parents of children looking for enrollments want to find the most professional and interactive website to judge the school in online mode.
2. Improve Search Visibility Organically With SEO:
Most parents research various schools via the web before making the final decision for the enrollment process. Having a better search engine ranking against your competitors can help you a lot in attracting and engaging more parents for your school.
With the help of a quality SEO optimization service, your school’s website can rank up in search engine results. Maintaining your school’s website on the first page is the best online marketing tip for schools.
3. Get More Traffic With PPC Ads:
SEO is a great tool but this online marketing tip for schools take a moderate amount of time. You can always use PPC Ads for generating quick and heavy traffic. You can advertise to the parents of the potential students with the help of various PPC Ads like Google Adwords, Facebook Ads, etc.
You should also plan a structured online advertising campaign for the growth of your school with Google, Bing, Youtube, or Facebook Ads. Determine your goals and objectives and identify the way you should interact with Parents is the best possible way to increase enrollments. Here are few tips that can help you with the use of Google Adwords:
- Create an ad copy that has SEO-optimized keywords and is attractive enough for parents to click on your ad.
- Create a landing page that makes parents feels like they are speaking directly with you via your PPC Ads.
- Understand and determine the expectations of the parent who clicked on your advertisement from the page and deliver it to them. Ensure that it is clear what you want the parent to do on the web page.
- Monitor the performance of your advertising campaigns.
4. Community Building Online Marketing Tips For School Via Social Medias:
Facebook and Instagram can prove to be great for your businesses and brands building. It can largely help to create an online community and generate engagement with potential customers.
Schools using social media to provide information to parents, families, and students is one of the most used online marketing tips for schools. You can upload videos, post events, run polls, ask questions and generally improve communications for an increase in enrollments.
The main goal is to create a community where people can interact with each other for the benefit of your school. You can also use advertisements for the growth of the community on social media platforms like Facebook, Instagram, Clubhouse, etc. Your strategy should depend on your objectives.
Identify the potential customers in your audience. You can increase this audience with advertising campaigns and consistent posting of content relatable to your school. Do you know that Facebook has some more advanced advertising products including remarketing and custom audiences? Through remarketing advertisements, you can advertise to parents who have visited your website. Custom Audiences allows you to promote your product or services to your email list.
5. Engage With Students And Alumni Of Your School On LinkedIn:
Linkedin is a social media platform used as a medium of communication for professionals. The use of Linkedin for your School will be great for your search engine performance. People consider school-mates as great individuals to connect thus bringing your school more benefits to increase enrollments. The use of Linkedin digital marketing tips for schools is a must and very little time-consuming.
You can create a LinkedIn group and encourage ex-students to join that group to create a larger network for building your school’s image in public. When several Ex-students of your school professionally join the group, then it would help in strengthening the image and brand name of your school.
6. Send E-mail Newsletters Regularly:
The use of Email Newsletters Marketing is low-cost, promotional, and a very effective online marketing tips for schools that can be used for the expansion of your business. A basic approach for this would be to send a weekly or monthly marketing email newsletter to the parents of your existing school students. This can prove to be extremely beneficial for the growth in the number of enrollments of your school as the parents would get regularly updated about the events at the school.
7. Publish Videos Online For School Marketing:
Publishing online videos is one of the most powerful communication and online marketing tips for schools tools available for the growth of businesses online.
While several costs are involved in the creation of a professional video, you can disperse it to a large audience without any ongoing expenses. You can upload your video to YouTube and start a youtube channel of your School marketing. You can also upload these videos to your Facebook, Instagram, and LinkedIn pages.
Online Marketing for School is not an easy job but it can become easy if you choose a Digital Marketing Company specialized in Education Sector.
Rankofy is a specialized Digital and Online Marketing Company for Schools and Education Institute. We provide every Digital Marketinf Service at premium quality and best price. Contact us now and get a FREE CONSULTATION ON DIGITAL MARKETING FOR YOUR SCHOOL.
Zomato has grown from a small food review website targeted just at foodies to an international behemoth that serves over 65 million people each month. Zomato is in the entertainment as well as the food market.
Zomato was introduced among the masses as a little home project in 2008, when two techies, Deepinder Goyal and Pankaj Chaddah, were upset because of the difficulty they faced in finding restaurant menus on the internet and decided to take matters into their own hands. Originally known as FoodieBay, this firm grew, becoming Delhi’s largest online restaurant directory by the end of 2008.
Zomato is presently one of the two leading food delivery systems in India, backed by Sequoia Capital, Ant Financial (Alibaba), and Neeraj Arora. Without a strong marketing plan, none of this success would have been possible, and Zomato has spent a lot of money on it.
We have mentioned the basic approach followed by Zomato for Digital Marketing.
Zomato Marketing Plan
Innovation and adaptability are at the heart of the digital marketing strategy of Zomato. Zomato’s key secret is that it can stay up with the ever-changing food delivery scene in a country where everyone loves food.
Zomato focuses a lot on developing the right marketing plan with experts and selecting audience which they will target. They also have specialized plans laid down for audiences of each age, under which they have to perform through various Digital marketing techniques.
People between the ages of 18 and 35 who have access to smartphones and are familiar with using applications are Zomato’s target demographic. It caters to two types of clients: People who wish to order food to be delivered to their homes fall into the first category, while those who prefer to dine out into the second. On many occasions, these groupings cross over. It provides food delivery for individuals who require it, as well as rewards for diners through its Zomato Gold programme.
Zomato’s target demographic/audience includes working professionals who require food in their offices, students who need food in their hostels, those who don’t have time or space to cook for themselves, and people who prefer to eat out on occasion or prefer delivery several times a month.
Search Engine Optimization
Zomato’s paid searches account for only 0.56 per cent of the total searches, whilst organic searches account for 99.4 per cent which is a pretty big deal. This accounts for 66.41 per cent of the app visits generated by SEO efforts. They employee the best SEO hacks for growth.
According to industry reports, Zomato aims for over 900,000 high-ranking keywords that correspond to the user’s thought process.
Furthermore, the company took a very competitive approach of allowing restaurants to build their web pages on the company app and website interface, promoting their menu, reviews, and themes. Furthermore, its URL linking with keywords and obtaining real backlinks from sites add to their benefit.
Social Media Marketing
Getting people to follow you on social media is pure art and communication. Youtube accounts for 34.41 per cent of the traffic generated by social media marketing, while Facebook accounts for 31.82 per cent. The rest comes via Instagram and WhatsApp on the web.
Social Media Marekting done with experts is a gem in today’s world. A glance at the number of followers on Twitter, Instagram, and Facebook can even put multinational brands to shame. On Twitter alone, there are 1.4 million users, with 1.8 million on Facebook and 514k on Instagram who follows Zomato. This achievement is the result of a comprehensive marketing strategy that targets people between the ages of 18 and 35.
The best aspect of Zomato’s social media strategy like hashtag strategy has been mixed languages, viral memes, simple creatives, and funny wording.
Zomato is one of the few such companies whose Emails customers usually do not unsubscribe to. Zomato has established a creative and unique Email strategy that not only attracts a lot of potential customers but also amuse them.
The use of catchy phrases, food quotes, unusual graphic designs, and compelling subject lines are some of the creative approaches that are included in the Email marketing strategy of the firm. Zomato does a phenomenal job in the execution of its Email Marketing campaigns.
The visual advertising on Zomato is a work of art. When it comes to Zomato, the visual creatives are one of the most powerful, from their social media handles to video advertising and billboards. This makes the firm stand out among others.
The power of attracting potential customers with the help of visual graphics is also a very important feature that is used in the marketing strategy of Zomato. The use of sarcasm along with trendy topics in the visual advertisements also make the marketing strategy unique.
Zomato Gold Marketing Strategy
Zomato Gold, a premium service that provides consumers with attractive discounts at participating restaurants in exchange for a monthly subscription, and HyperPure, a food procurement service focused on clean food, have both been added by the team of Zomato as membership benefits to attract more customers.
Zomato didn’t hold back when it came to expanding internationally; it began doing so soon after its introduction. Zomato had opened locations in the United Kingdom, Dubai, the Philippines, Qatar, and many other countries by 2012. They used a two-pronged strategy, launching their product and acquiring competitors such as Urbanspoon (USA), Gastronauci, and Uber Eats, the most recent in a long line of competitors on Indian soil. They have built a good record in their overseas presence as well (Source).
Zomato has one of the most successful digital marketing plan in India. One aspect of Zomato’s marketing strategy sticks out among all of this. The colours and, more often than not, the straightforward and frequently hilarious messaging surely does make the digital marketing strategy of Zomato unique.
The marketing strategy surely has helped significantly in the growth of the firm. A similar approach for digital marketing can help other firms generate massive revenue and sales just like Zomato.
Though you may not have Zomato’s big means to bring their marketing plans to life, you can always apply some fast wins to strengthen your marketing strategy with Rankofy. We are a fast growing name among startups for starting their growth engine.
Web design is the foundation of the marketing strategy of almost every moving company. If you are associated with a moving company and want to attract more customers and improve revenue generation, it’s time to invest in the website of your business. You can post everything about your business on a website and quickly gain new consumers. But there’s a catch: your website must be attractive enough to convince those customers that you’re the best option available out there.
Websites for moving companies that are designed appropriately stand out from the competition and demonstrate that your firm is outstanding in providing the services that the potential customers are looking out for. You won’t have to tell your customers that you’re the greatest moving company in town if your website incorporates modern design trends and optimization tactics. They’ll be able to tell just by taking a glance at your site.
Whether you build your moving company’s website with the help of your own team members or use an agency, make sure it adheres to the following three best practices:
1. Web Design In General
Not every website can be made equally appealing for the viewers. Making a new site perform as intended requires a lot of time, effort, and testing, and turning it into a lead/sales-generating site for your business would surely take much more. For starters, every page of your moving company’s website should have your company’s name and logo. In addition to this, you should include the name, address, and phone number of your business in the footer of each page so that prospective clients may easily contact your company.
User experience design is also a part of high-quality web design (UX). That means you try to understand how your website’s visitors see it, how they navigate it, and what motivates them to become full-fledged clients of your moving company. That implies you’ll need simple navigation, quick page loading time, clear calls to action, and fewer errors.
You may be confident that your moving company website will attract and convert as many new consumers as possible once you’ve implemented all of those ideas. Furthermore, for the sake of Search Engine Optimization (SEO), web design is an essential ranking indication to Google. Because they provide a better experience for Google’s customers, well-designed websites frequently outrank poorly-designed ones. At the end of the day, Google’s goal with every search is to give users the greatest possible experience. To advertise your services online, you can use a current and well-crafted website to meet that requirement.
Although Google’s algorithm cannot view your site in the same way that a human visitor can, it can “read” its code quite well. As a result, if your website is of high quality, Google recognises it and adjusts your site’s rating in search results accordingly.
Overall, this suggests that your site’s design is crucial not just in terms of aesthetics, but also in terms of profit! However, site design in general is only the tip of the iceberg.
2. Design That Is Responsive
The method of having your website look good on any device, from a desktop computer to a smartphone, is known as responsive design. While that may appear to be a lot for a local moving company, it is nonetheless significant. Google has made responsive design an important ranking criterion, and other search engines have followed the same. As a result, if you want to outperform your competition in search results, you’ll need a website that operates on every Internet-connected device, regardless of browser or screen size. From a user-experience standpoint, this is also advantageous. When your website is accessible from any device, everyone can become a client of your firm.
When you solely design for desktop PCs, you get the exact opposite result. When using a smartphone to visit a desktop-only site, the site appears cluttered, tiny, and unstable. However, having a site that looks great on-screen, even if it’s only 4 inches long, makes it easier for your users to read the information available.
This makes it easy for them to navigate your website, learn about your business and the services which it offers, and eventually become a customer. Responsive design influences not only the aesthetic of your website but also how users interact with it and how it functions. Keeping this in mind, all of the best moving business websites are mobile-friendly.
Even if you’re the only moving company in town and your target keywords already score well in Google search results, incorporating responsive design into your website to create a better user experience is still a good idea. Once you’ve done that, you can rest assured that your website will attract more visitors.
3. Optimization Of Conversion Rates
The practice of testing your website to see how you can obtain as many new clients as possible is known as conversion rate optimization (CRO). So, after you’ve got a great website that works on all Internet-connected devices, you can focus on attracting as many new clients as possible. Our web design team at Rankofy has won numerous honours for their outstanding work on the websites of our client’s businesses.
We recognise that web design is the foundation of every company’s online presence, which is why we take great care in doing it. We’ll analyze your company and its goals before creating a one-of-a-kind website that’s personalised to bring you the outcomes you want. We’ll create a website that works for you if you want to increase the number of customers for your moving company.
Website designing is a very important aspect that helps moving companies in attracting more clients to their business and in increasing the revenue generation for their firm. Your company too can have a professionally designed responsive website that would help in the growth of your business online.
Inspect Several Website Design Services Offered By Moving Companies.
Your moving firm can acquire the design services it needs with Rankofy. Our team of designers, developers, and project managers can help you launch your site quickly (within 10 days) or rebuild your existing site (redesign).
To discover more about what we provide, have a look at our moving company website design services below:
- Services for web design
- Services for a website makeover
- Website design services in 10 days
- Services for website upkeep
What are the features of our moving company website design services?
The website of a moving company should have various features which makes it look unique and different from the ones already available online. Keeping this in mind, we have curated various service plans for our customers to help them out in designing the perfect website for your business.
The following are included in all of our moving company website design services:
- Personalized design
- Design that is responsive (or mobile-friendly).
- Basic Search Engine Optimization (SEO)
Optional features can also be added, such as:
- Advance Search Engine Optimization ( Guaranteed ranking on 1st page)
- Integration of databases
- E-commerce functionality
- SEO copywriting by professionals
- System for managing content (CMS)
and a lot more
If you’re unsure what the site of your company requires, reach out to us online to have a conversation with one of our strategists. Our Team would create a personalised proposal and web design estimate for you, which you can share with decision-makers at your organisation and compare to other web design firms.
Why choose us to create your moving company's website?
For a variety of reasons, businesses around the United States and Dubai prefer to collaborate with our web design firm, Some of these reasons include:
We’ve been designing websites for 10+ clients in just 6 months.
- More than 10+ Moving Company websites have been launched by us in 6 months.
- We have an in-house staff of project managers, developers, and designers for solving your problems.
- We offer website maintenance and conversion rate improvement as well as other site-related services.
- For our clients, we’re someone they can rely on to get the work done right the first time.
- With our moving company website design services, you can rest assured that your site will get the care it needs to launch on schedule, rank effectively in search results, and generate leads. Because you’ll be working with a project manager as well as a team of marketers, engineers, and designers.
Today, most people use the web while looking for Packers And Movers Service near them. They usually contact the Packers And Movers Companies shown in the first few result of the search result. If your Packers And Movers Website is not showing at the top rank of the search results then you would be losing out on many opportunities for sales and lead generation for your business. This is where SEO for moving companies can help you out.
Customers generally prefer local Packers And Movers Companies that can serve their packers and movers service to them. SEO for Packers and Movers can help you immensely to target specific keywords that are being used extensively by your desirable targets customers while searching for packers and movers near them.
According to official data, the first website that is shown on Google has a click-through rate of 23.59% on mobile and 30.54% on Desktop. This reduces to only 0.99% on mobile
and 1.13% on Desktop at position 10.
Competitor's Research For Packers Movers SEO:
One of the most important task for beginning SEO for moving companies is to look out what your competitors attaining the 1st rank is doing on their website. There are many things that your competitors are doing that makes them come on the top position of search results. A professional Digital Marketing Company always look at the Backlinks, Google My Business Listing, Domain Authoirty, etc for getting an idea of what they will be facing for taking you at higher ranking.
An in-depth SEO for packers and movers always start with solid and on point competitor research of the top ranking websites. This research would help you in getting insights into the SEO models which your competitors are using for maintaining their rank on the search engine.
Keyword Research Role In SEO For Moving Companies
Keyword Research and the use of the appropriate keyword can help your business blow up in sales. Keywords are a very important aspect of any company’s website. Research the suitable keywords that are related to your business. There are several online tools
available that can help you in keyword research. Insert the main keyword of your page in the Title and Headings used for the site. Use the target keyword at least one time throughout the page. The selection of keywords is very important is a very important
step in setting up a business online
The design that you use for your website should be attractive and can reflect your brand. The theme that you decide to use for your website should be consistent and should be a mobile friendly website. Upload content full of Quality and Value with proper SEO optimization for your websites’ visitors. You can share valuable information and ideas with your customers and engage with them with the help of your site. Post regularly on your site.
The user interface should be such that can help user to navigate through the site easily. Improve and enhance the images used to make sure that the loading time for your website is lesser than that of your competitors. Get your websire designed by professionals with Rankofy’s Web Development team.
Page Titles And Meta Descriptions
The potential customers that visit your website interact first with the page title. Meta Descriptions are extremely important in increasing the reach of your website. Moving Companies SEO services can help a lot in this regard.
1. Page Titles
Page Title and the Meta description are some of the most conclusive factors for packers and movers SEO. The searchers for Moving Companies on the internet see the title and meta-description of your page on result pages. The page title helps them in determining whether they will click on your web page or not.
Ways to use page titles effectively
- Add the main keyword to your page’s title.
- The number of characters used should be up to a maximum of 55 on the site.
- The Search Engine would reduce the characters used in your Page Title if they exceed 55.
- Including the brand name of your moving company business in the title of your page would reduce the click-through rates as it would result in the reduction of the description. Although, you can use 80 characters for the mobile version ofyour website.
2. Meta Descriptions
Meta descriptions can be considered as a summary of the content of your web page. In general, it is shown as a portion of outcomes in the result section of web searches. It helps customers determine whether or not they should click on your site. It is your brand’s first impression, and you do not want to mess it up. This is one of the most important factors that can help your company have a potential customer to select your moving companies over the other search results. Also, Google uses the meta description use in your web page in determining the relevance of the site in search engine results.
Ways to use page Meta descriptions for better SEO:
The meta description you use on your pages has to be extremely relevant to the searcher that searches for businesses or a particular service. You are required to summarize everything with the proper keyword optimization that your company can offer for ranking higher in search result.
Listed down below are some ways which can use:
- For the mobile version of your web page, Try to make even shorter descriptions with an upper limit of 120 characters. You can even add images if you want to in the description.
- Divide the description into numerous sentences of short length.
- Summarize the topic of your web page.
- Each page on your should have a meta description that is distinctive from the other ones.
- Include the main keyword of your web page in the description. Google automatically adds a meta description for web pages if not inserted by the page’s owner and that is why you should focus on creating meta descriptions that can stand out.
If you wish to have more customers that choose your moving company, then you have to find ways to make you stand on the top of the search result against other moving companies.
Moving Company SEO can help your Packers And Movers business increase sales and customers. SEO optimization for moving companies has proved to be extremely beneficial for a lot of businesses.
E-commerce Industry is witnessing a whopping growth rate in Indian markets. Most of the brands including small indigenous brands are also trying to adapt to this trend. This trend is supported by the Coronavirus pandemic.
According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.
The above data must have provided you with the reason to invest in an E-commerce website with a smooth user experience. If you are a small business and thinking about moving to E-commerce, we have collected the top E-commerce marketing tips for 2021 that one should keep in mind while setting up an E-Commerce website in India.
1. Developing And Organised E-Commerce Website:
Developing a user friendly E-commerce website is not an easy thing and the biggest mistake you can make is getting it developed by a website development company with no basic understanding of and importance of SEO and structure in website development.
A bad design website can reduce your E-commerce marketing visibility and increase your cost on PPC Ads due to Google’s Algorithm. Google always reward the well-structured site with high visibility and low Pay Per Click cost which you should not forget.
2. High-Speed Website: For E-Commerce Marketing
According to various reports and research done on SEO factors for a website, the speed of a website is having one of the highest priority lists of most search engines. Any website having a loading time of more than 5 seconds is categorized as a slow site and is put on low rank by search engines.
Only creating an E-commerce website is not the end of your E-commerce marketing journey but it’s the start. The speed of any website is important as it reduces the bounce rate of your website and increases your ranking.
3. Unique Graphics Of Products:
Recently Google had introduced its photo search feature. This feature helps the users in redirecting themselves to e-commerce sites for a product that the user has selected. This useful addition can be a game-changer in E-commerce marketing for websites as they can get clients directly if they use good and on-point graphics.
Google is also giving much more value to websites having unique and genuine photos, graphics related to the content. Investing in a talented graphic designer or graphics designer company will be very useful to your company for ranking.
4. Voice Search Optimization:
Voice search is a new trend that is catching up very quickly between the users. Google is also giving priority to sites that are optimized to the voice search feature. To design a voice search optimize site you need to first understand the meaning of a long-tail keyword, short term keyword and many more.
The future of marketing lies mostly in the voice search function and you should make your website ready for this as soon as possible. Make your website Voice Search Compatible to take one nig step forward in your E-commerce marketing stratergy.
5. Local Search Optimization:
Many times E-Commerce companies forget the value of the local customer base while thinking of expanding their online customer base. We at Rankofy always tell our clients not to forget about their local customers and competitors in the race of getting an online customer base. We even guarantee them to keep their ranking at Top 3 in Local Search Engine Optimization.
A customer is your biggest brand ambassador, and prioritizing one for another is not a good decision. We understand today companies can’t handle every aspect of business that’s why you should partner with us for getting all solutions for your Digital Marketing growth in your industry without any compromise.
6. Using PPC Ads Effectively:
According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.
The above data must have provided you with the reason to invest in E-commerce marketing with Tools like Google Ads, Social Media Ads, etc in combination with a user-friendly, solid website. If you are a small business and thinking about moving to E-commerce, we would suggest to relying mostly on brand building or lead generation through PPC Ads Campaign in Google Ads or Social Media Ads in India.
7. Focusing On User-generated Content:
We all know the importance of great content but it’s nearly impossible to think of ideas regularly by one or a few people. More brainstorming after a certain point does not work at all and many a time it backfires through low-quality content.
The solution to this problem is to focus more on user-generated content like blogs idea, video ideas suggested by the users. With this approach, you will get unlimited ideas without much trouble and the content would also be something that your user wants which helps a lot in your E-commerce marketing.
8. Personalised Client Management:
Did you know that 80% growth of any business comes from retaining their old customers? But still, most of the companies are focusing a little bit on CRM or CRM providing companies. Not paying attention to your existing client can kill your profit a lot.
Not every two customers are the same, so why should they respond from the same technique your Client Management team uses! Many of your customers can be busy people who need on-point and instance solutions while others want a plethora of options. Client Management also knows as CRM is the most important thing in today’s E-commerce marketing world.
9. Influencer Marketing:
The hype of Influencer Marketing is increasing day by day and brands are using this hype to its fullest. Many big fashion brands, cosmetic brands, etc are incorporating influencer marketing as their main weapon of marketing. Mostly your Digital Marketing Partner like Rankofy are using or having the plan ready to use Influencers for your marketing and growth goals.
We at Rankofy understand how much of an impact these influencers have on their audience and therefore it’s always good to partner with them for our client’s growth. You can also suggest your digital marketing partner incorporate influencer marketing if they are not currently doing it.
10. Accelerated Blog Section:
Have you ever notice how a particular individual becomes some product’s buyer?? It’s called the Buyer Journey. The buyer journey is a process through which every individual has to go for becoming a buyer. It consists of three stages which are Interest Generation Stage, Research Stage and Purchaser Stage.
You need to understand what stage your targeted customer base lies in and give blogs according to them. Blogs are a great way to make a person move upward to the stage by fulling all her/his needs at a particular junction which is Blog. A professional Digital Marketing like us always focuses very hard on developing a marketing funnel consisting of these 3 stages for converting high-quality leads for your E-commerce marketing and business growth.
In today’s fast-moving and digitalized world, E-Commerce can grow at an astonishing rate if they understand the hook of attracting customers via SEO, Social Media Marketing and Digital Advertising. Every E-commerce business should follow all the above points or choose the best digital marketing company for performing all these activities for them for increasing their success rate via deploying best E-commerce marketing techniques..
Coronavirus: A Digital Blessing
ho would have thought that one microscopic creature will create such panic in the whole world! But it’s true. Most Countries are going through strict lockdown due to the Coronavirus Pandemic. The death due to coronavirus is increasing day by day. No one knows when the pandemic will get over.
Experts believe that the best way to curtail the spread of the current Coronavirus outbreak is through social distancing, but what about your business? People can follow Social distancing, but your business can’t and should not.
Most businesses have instructed their employees to work from home to prevent the spread of Coronavirus Pandemic. It has created a drastic change in the behavioural pattern of customers. Let us look at changes that we are seeing in the consumer and will last long in them.
1.FALL IN-STORE VISIT, RISE IN ONLINE PURCHASE:
Companies with a Digital Presence and great Digital Marketing Strategies will get the maximum benefit of the Coronavirus Pandemic. The world of business is witnessing a drastic shift of consumers from the In-Store segment to the Digital & Online segment.
2.FOCUS IS ON NECESSITY:
The sale of Non-essential items like luxury items is falling due to unclear situations persisting throughout the world. People are now focusing more on purchasing necessary goods rather than purchasing items of comfort. Industries like Fashion, Furniture, Jewelry, and many more are witnessing a massive drop in demand due to the Coronavirus Pandemic.
3.INCREASE IN MEDIA CONSUMPTION:
It’s hard to sit in your house for months. People are trying their best to self-quarantine themselves. The Digital Media Platforms like Social Media is playing a huge role in doing this. Throughout the Coronavirus Pandemic, the Digital Media Industry has seen a boom in Digital Content Consumption since its the only way to refresh yourself in house.
4.INCREASE IN INTERNET TRAFFIC:
The Internet has come a long way from its invention. It has emerged as an essential part of human life and communication network. It is the only source for connecting with the world today. Due to Coronavirus Pandemic, the world is seeing a rise in Internet and Digital activity as it is the only way to be connected and get entertained in today’s world.
WAYS TO ADJUST YOUR BUSINESS IN CORONA VIRUS PANDEMIC
We at Rankofy know you are worried. Let us help you with some tips and tricks that you can use for fighting this pandemic situation.
1.FIND WAY TO DELIVER VALUE ONLINE:
Neither can you stop the lockdown from being implemented, nor can you open your shop sale. But what you can surely do is find out Digital ways of delivering value to your customer through Digital Marketing.
2.GIVE SPECIAL FOCUS ON DIGITAL MARKETING:
Marketing is your business oxygen, which you should never turn down. It should always be on your priority list.
With the rise of internet traffic, it is natural to see the Internet becoming the hub of Digital Marketing. You can not ignore this potential boost that your Digital Marketing Campaign can achieve. It is the right time for your business to be present online.
3.COMMUNICATE YOUR GOAL THROUGH CONTENT:
Today people are not busy and can listen to you if you provide them with good content. Start creating as much attractive Digital Marketing Content that you can to communicate your goal to your audience in the way which they love.
4.FOCUS MORE ON ESSENTIAL PRODUCTS:
Let face it out. Today, everyone is trying to purchase items that are essential to them. You must also have to change your product line according to your customer needs. Try and focus more on necessary products rather than going for sale and Digital Marketing of inessential things.
Everyone wants to be an Instagram Influencer, but most are unaware of How To Become An Instagram Influencer. Instagram has witnessed many changes since its launch in 2010, but one thing that was, is, and will be the lifeline of all Instagram has not changed. We are talking about How To Use Instagram Hashtags. Instagram hashtags are a popular choice for Digital Marketers due to their effectiveness. They are still an effective way to get more eyes (and engagement!) on your Instagram posts.
Research shows that a post with at least one Instagram Hashtag averages 12.6% more engagement than posts without a hashtag. So is it worth creating a hashtag strategy for solving the question of How To Become an Instagram Influencer and How To Promote Brands In Instagram? Let us try to find out the solutions to these problems.
WHY INSTAGRAM HASHTAGS ARE IMPORTANT?
#1. PEOPLE CAN NOW FOLLOW #HASHTAGS
Recently Instagram has introduced a game-changing feature known as follow Instagram Hashtags, which lets its user follow any hashtags of their choice. This feature has opened up the path of direct reach to your potential customer. Using and following well-researched hashtags can rapidly increase your profile visits and reach on Instagram.
#2. USING MINIMAL AND TARGETED #HASHTAGS
Using minimal, relevant, targeted Instagram Hashtags on your posts, stories, reels, etc is the best way to get discovered by new audiences on Instagram. This practice can translate into more engagement, followers, and more customers for your business and help you solve the problem of How To Become an Instagram Influencer and How To Promote Brand In Instagram.
#3. HELP IN THE DISCOVERY OF YOUR ACCOUNT
Instagram Hashtags is a charm when used for instant content discovery. It works like a directory for Instagram where people can directly move to the section they prefer the most. Hashtags are a big player in making your Instagram account pop out in front of your audience and help you as an Instagram Influencer.
The right selection of hashtags let you pop up in front of your target audience even if you are not connected. An Instagram account with a well-targeted and updated hashtag will make it visible on the corresponding hashtag page.
TYPES OF INSTAGRAM HASHTAGS
Creating an Instagram Hashtag strategy for your customer base requires good planning and detailed knowledge. Research is a must in becoming an Instagram Influencer and to Promote a Brand On Instagram. Corresponding audiences is key to developing an effective Instagram Hashtag strategy
Let us now understand the different types of hashtags that you can use for Creating a Brand On Instagram:
#1: COMMUNITY HASHTAGS
A community is a group of people with similar habits and interests. Community hashtags are Instagram Hashtags that connect like-minded users around a specific subject. This type of hashtags targeting is best if your aim is connecting to people of similar interests. They are a great way to interact with others, improve your post searchability, gain followers, and grow your community.
#2: BRANDED HASHTAGS
A branded hashtag is unique to your company when using Instagram Hashtags for brand building. Branded Hashtags is the best way to create a brand presence in the mind of your customers. A brand hashtag should be simple like- your brand name, tagline, or anything related to your brand and product. The main difference between a branded hashtag and a community hashtag is the audience reach. Branded Hashtags are more customer-oriented, intending to reach a particular person, but with community-hashtags, the reach is the maximum number of people who follow the community.
#3: CAMPAIGN HASHTAGS
Campaign Hashtags are Instagram Hashtags that are used for particular events or campaigns. They are designed mainly for Promoting A Brand On Instagram. A Campaign Hashtag is more event-oriented rather than customer-oriented. You should use them only if you are planning to organize an event. While branded and community hashtags are meant to last long, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year. The main reason for using them is because they are tied to specific campaigns, like new product launches, special events, or partnerships.
HOW TO FIND THE BEST INSTAGRAM HASHTAGS FOR YOUR ACCOUNT
Here are 4 ways to find the best Instagram hashtags for your account:
#1: RESEARCH YOUR AUDIENCE
The main focus while designing content for your post is your customer behaviour. Then why not choose Instagram Hashtags which are most suitable to your audience’s behaviour? Throwing random hashtags at the end of your Instagram posts isn’t going to grow your audience. Instead, find out hashtags your audiences use and see how you can fit them in your content. Make your Hashtags as customer-centric as you can. Your hashtags should be relevant and contain keywords that your audience is searching.
#2: RESEARCH AND OBSERVE YOUR COMPETITORS
We all know how helpful the competitor analysis is. Your Instagram Marketing can also use this technique for collecting effective hashtags. Always do an Instagram Competitor analysis to find out what your competitors are doing. It is smart to find out what hashtags your competitors are using. By doing so, you can determine which Instagram Hashtags can provide the most engagement.
Analyzing competitor’s posts, helps you to figure out your potential customers. You will know what is talking about and which hashtags they are using. And maybe you will discover new hashtags to use in your future posts.
#3: RESEARCH INDUSTRY LEADERS
Influencers have a huge impact on their followers. They have the power to manipulate the thinking process of their followers. One of the best ways to find relevant hashtags is by following Instagram influencers who have a similar target audience as you. Most followers blindly follow what their influence does and it’s the same for hashtags also. Keeping an eye on Influencers’ accounts related to your field can give you an edge in deciding what hashtags to use.
#4: FIND RELATED HASHTAGS
Surveying and finding out the relevant Instagram Hashtags for your target customers is an easy and effective way to increase your followers. It can rapidly solve and answer you; How To Become an Instagram Influencer and Promote a Brand On Instagram. To do so first type your hashtag into the app’s search bar, and then select “tags” from the dropdown menu. You will then be able to see all of the top hashtags closely related to your hashtag. Use this information to chalk out additional ways to reach, monitor, and engage with your community. You can also browse through posts containing a hashtag you are already having success with. Do you see a trend of any other common hashtags that could be included in future posts? If yes, write them down.
6 WAYS TO OPTIMIZE YOUR INSTAGRAM HASHTAGS
Instagram Hashtags really can be an effective way to grow your following and engagement, but the best practices are evolving constantly. A great Instagram hashtag strategy does not just reach more people — it reaches the right people for your business. Here are a few tips for optimizing your Instagram Hashtags to reach your target market and grow your engagement:
TIP #1: CHECK YOUR INSTAGRAM HASHTAG ANALYTICS
Analyzing things can tell you the untold story behind them. Use Instagram Insight for analyzing your previous hashtags. With the Instagram Insight, you can track how many people landed on your profile based on the Instagram Hashtags you used:
Looking at hashtags performance in the past can be a great way to decide what hashtags to use again in the future.
TIP #2: TRY TO GET INTO THE "TOP" RESULTS FOR A HASHTAG
If you have ever searched for a hashtag on Instagram, you have probably noticed the grid “Top Posts” & “Recent Posts” at the top of the results page. The Posts on the Top Post can teach you what type of posts your customer loves the most and who are the most loved Instagram Influencers for your target audience. The top Post tab on Instagram is also a great source of finding out your targeted customer. If used correctly, it can result in a huge network effect that essentially makes your post go viral on Instagram.
TIP #3: INCLUDE YOUR BRANDED HASHTAG IN YOUR INSTAGRAM PROFILE
Recent Instagram updates have added clickable Instagram Hashtags to your Instagram bio. It has made it a lot easier to build an Instagram bio that converts to website visits! All you have to do is include a “#” before any word in your bio and it will automatically become a clickable link that leads visitors to that hashtag.
The greatest thing about this feature is that it had made your bio even more functional. Now you can use hashtags for everything from Promoting Your Brand On the Instagram community to highlighting your branded content and announcing your Instagram campaigns.
TIP #4: POST YOUR HASHTAGS IN THE FIRST COMMENT
Have you ever noticed how minimal Instagram Hashtags big brands use on their Post caption? You may be thinking, why do they do it? The answers lie in their comment section. While adding hashtags in posts is one of the best ways to get engagement and be in front of your target audience. But too many hashtags in captions can look untidy too(or worse, spammy!). Instead, posting your hashtags in the first comment is a great way to make your caption the star of the show, without compromising the engagement you can get with hashtags.
TIP #5: ADD HASHTAGS TO YOUR INSTAGRAM STORIES
Instagram stories have been a tremendous success to date, but did you know you can add hashtags to your Instagram Stories too? Adding Instagram Hashtags in the story is a great way of content promotion. Adding Hashtags can also help you discovered new audiences. It is a great way to Promote A Brand On Instagram for a particular location.
TIP #6: RUN HASHTAG-BASED CAMPAIGNS & PROMOTIONS
Campaign & Promotion is a big thumb-up for making a strong impression on the mind of your audience. People usually love to interact with contests structured around user-generated content. These campaigns are funny, popular, and great for both driving engagement and reaching new audiences. Creating contests where your audience can upload posts and tag your branded hashtag will make it easy to Promote A Brand On Instagram.