Coronavirus: A Digital Blessing
ho would have thought that one microscopic creature will create such panic in the whole world! But it’s true. Most Countries are going through strict lockdown due to the Coronavirus Pandemic. No one knows when the pandemic will get over.
Experts believe that the best way to curtail the spread of the current Coronavirus outbreak is through social distancing, but what about your business? People can follow Social distancing, but your business can’t and should not.
Most businesses have instructed their employees to work from home to prevent the spread of Coronavirus Pandemic. It has created a drastic change in the behavioural pattern of customers. Let us look at changes that we are seeing in the consumer and will last long in them.
1.FALL IN-STORE VISIT, RISE IN ONLINE PURCHASE:
Companies with a Digital Presence and great Digital Marketing Strategies will get the maximum benefit of the Coronavirus Pandemic. The world of business is witnessing a drastic shift of consumers from the In-Store segment to the Digital & Online segment.
2.FOCUS IS ON NECESSITY:
The sale of Non-essential items like luxury items is falling due to unclear situations persisting throughout the world. People are now focusing more on purchasing necessary goods rather than purchasing items of comfort. Industries like Fashion, Furniture, Jewelry, and many more are witnessing a massive drop in demand due to the Coronavirus Pandemic.
3.INCREASE IN MEDIA CONSUMPTION:
It’s hard to sit in your house for months. People are trying their best to self-quarantine themselves. The Digital Media Platforms like Social Media is playing a huge role in doing this. Throughout the Coronavirus Pandemic, the Digital Media Industry has seen a boom in Digital Content Consumption since its the only way to refresh yourself in house.
4.INCREASE IN INTERNET TRAFFIC:
The Internet has come a long way from its invention. It has emerged as an essential part of human life and communication network. It is the only source for connecting with the world today. Due to Coronavirus Pandemic, the world is seeing a rise in Internet and Digital activity as it is the only way to be connected and get entertained in today’s world.
WAYS TO ADJUST YOUR BUSINESS IN CORONA VIRUS PANDEMIC
We at Rankofy know you are worried. Let us help you with some tips and tricks that you can use for fighting this pandemic situation.
1.FIND WAY TO DELIVER VALUE ONLINE:
Neither can you stop the lockdown from being implemented, nor can you open your shop sale. But what you can surely do is find out Digital ways of delivering value to your customer through Digital Marketing.
2.GIVE SPECIAL FOCUS ON DIGITAL MARKETING:
Marketing is your business oxygen, which you should never turn down. It should always be on your priority list.
With the rise of internet traffic, it is natural to see the Internet becoming the hub of Digital Marketing. You can not ignore this potential boost that your Digital Marketing Campaign can achieve. It is the right time for your business to be present online.
3.COMMUNICATE YOUR GOAL THROUGH CONTENT:
Today people are not busy and can listen to you if you provide them with good content. Start creating as much attractive Digital Marketing Content that you can to communicate your goal to your audience in the way which they love.
4.FOCUS MORE ON ESSENTIAL PRODUCTS:
Let face it out. Today, everyone is trying to purchase items that are essential to them. You must also have to change your product line according to your customer needs. Try and focus more on necessary products rather than going for sale and Digital Marketing of inessential things.
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!