In recent years, content marketing has evolved into being an attractive way to connect with customers. For companies of all sizes, content marketing is proven to be a successful approach for attracting prospects, generating leads, and driving conversions. SEO for content marketing in 2022, is an essential component of content marketing. If you want your stuff to be seen by the masses on search engines, SEO optimized content marketing is a must-have aspect of your content strategy for today and the future. Your content will be more likely to be noticed by the right people at the right time in the right locations if it is SEO-optimized.
The versatility of content marketing is one of the most appealing features it has. When it’s in the proper hands, your content can be diverse and dynamic, ranging from website content to social media postings to blogs to videos.
According to HubSpot’s State of Marketing Report 2021, 82 percent of marketers spend on content marketing, with 60% evaluating its effectiveness via sales.
As a successful digital marketing specialist, it’s critical to be aware of the significant content marketing and SEO developments that will emerge in 2022.
Every content marketer understands the significance of ranking first on Google’s search engine results page (SERP).
You must modify your content marketing plan to incorporate four critical elements:
- Prepare for branded search by researching keywords and incorporating them into your content as needed.
- Look into the people you’re working with. Also, to get the most out of your content, inquire about marketing outcomes.
- Set up keyword and search monitoring to keep track of how well your keywords are doing and to add new ones as they come up.
- Add questions in your short and long-form content.
1. Google Discover
On your phone, Google Discover is a swipeable content bank. It’s personalized content generated by an algorithm that analyses your online and app behaviour, as well as your location, to provide a selection of information relevant to your likes and interests depending on what you search for and read.
Of course, this is a gold mine for content marketers since it enables your information to appear in people’s mobile feeds without them having to seek it. So, what’s the best way to get your content on Google Discover?
- Create excellent content – this may sound self-evident, but Google only wants to show its users the most relevant and high-quality information, so make your content stand out from others by providing user rich experience.
- Focus on authority and trustworthiness – Google values the expertise and will reward authoritative content with high rankings, so adding quotations from experts or showing why you’re the authority on the subject will play a big role in the success of your content marketing in 2022 plans.
- Optimize your website – having amazing content won’t help you if your website is extremely slow or unavailable. Revamp it out by creating a whole new website keeping in mind the advancement on the website front topic with top SEO for content marketing in 2022 techniques that will help you in getting a higher rank.
- Consider the descriptions – Avoid headlines that are too promotional or clickbait, since they will turn off your viewers. This type of headline and description gives a warning signal to your search engine bringing your SEO for content marketing in 2022 plans to the ground.
- Maintain content timely – Users want information that is relevant and timely, so search for ways to capitalize on current events or trending topics. This technique is also very helpful in the eyes of search engines as it let them know that you are a genuine person who follows your area deeply and want to share his/her ideas on a regular basis.
- Include eye-catching and relevant photos in your content – The newest thing that search engines have added is content discoveries through photos. Most marketer believes that SEO for content marketing in 2022 which highly be focused on visuals, so make sure you’re incorporating them in your content.
Visuals, according to Toon, are becoming more crucial to Google. “For Google, image search has become more of a deal. Google Discover is altering the way we use the search engine, and sites with great graphics are beginning to rank higher.
Interactive content has grown in popularity among companies in recent years as it encourages prospects and clients to interact. Calculators, quizzes, polls, maps, infographics, games, and TV series like Black Mirror’s Bandersnatch are examples of interactive content.
Interactive material receives double the engagement as static information, according to Demand Gen’s State of Interactive Content study, and may be especially beneficial for B2B marketing efforts such as live webinars or virtual events.
There are a variety of methods to employ interactive content along the marketing funnel, and each kind serves a particular function, such as raising brand recognition or generating leads.
2. Artificial Intelligence (AI) Will Play a Larger Role in Content Production
When it comes to creating engaging content material, the human touch is the most crucial thing. In today’s material-saturated environment, content marketers take satisfaction in selecting the correct word or phrase or using wit to draw attention. Good copy is an art form, and achieving the proper tone and message to identify brand identity takes time and effort.
However, duplicate creation will become more complex than ever before thanks to Artificial Intelligence (AI). Google has been investing in natural language processing methods to enhance its computers’ interpretation of search queries for the last several years. This step by Google will change the whole content world and if you want to be protected from this we would suggest adding creating your own content in your SEO for content marketing in 2022 in your checklist without any delay.
Automation is a more cost-effective choice for many firms. However, the message, sequence, and tone are often incorrect. SEO professionals will benefit from this sort of AI technology since it allows them to automate the creation of copy components such as title tags, meta descriptions, and alt tags in bulk.
3. What Should Content Marketers Include in Answer-Based Content?
When searching for information online, today’s customers are looking for answers. The most prevalent sort of term is ‘how,’ which accounts for the maximum of all Google searches.
Customers are increasingly turning to technologies to ask queries, whether it’s typing into a search engine on a laptop or mobile device or utilizing voice search. When it comes to the art of copywriting, this is an exciting development for content marketers.
SEO For Content Marketing In 2022 And Future
As you can see, there are many innovations in SEO for content marketing in 2022 that may help you increase engagement and conversions. The idea is to understand your audience and their problems so you can generate content that is both helpful and genuine.
Customers now want to feel as though businesses are communicating with them on a personal level. They want an immersive experience via interactive content and are seeking answers through question-based searches.
It’s now all about developing SEO-friendly content that gets your company discovered on search engines and other important channels like social media. It is also about keeping in mind your goal of providing genuine and helpful content to your target audience. You may not even need to start from scratch: undertake a content audit to discover what content you currently have that is relevant and can be reused or updated.
It’s an exciting moment for content, so go out there and start researching, planning, and creating. If you are a busy professional who dedicate his or her maximum time on your work then doing intense research for creating content is a ba choice. For helping you, we at Rankofy offers high-quality SEO friendly content for website, blogs, social media posts, question asnwers writing and many more top content marketing services. Contact us and avail our renowned services backed by experienced professionals now!
From our childhood, we are purchasing items from shops and brands. But have you ever wondered why shops and brands give you carrier bags with their company’s logo, name and address printed on them for free even though they may add to their overall cost a lot?
Many of you will be thinking that clients will always need a bag to transport the items and that is the reason. But it’s just the half side of the story. The most vital reason and popular reason businesses use carrier bags are to promote them through branding with carrier bags.
Let us now see some prominent players who use this carrier bags marketing strategy for leaving an impact on your mind-
- Big Bazaar
- Domino’s Pizza
Here’s how graphics related to your company on bags may assist you with your branding with carrier bags strategy.
1. Creating A Customer Base For Your Business
When it comes to branding and advertising, just a few individuals think about using branding with carrier bags. Shopping bags with a brand’s logo, name and various other details, on the other hand, has been shown to be an incredibly powerful advertising technique.
When a customer orders anything from you, you give them one of these bags. Your company name, logo, product picture, and contact information are all printed on custom shopping bags. That’s the information you want people to remember when it comes to marketing your company.
Customers carry this information in their bags everywhere they go. As a consequence, they’ve effectively transformed into walking advertisements for you. That is why branding with carrier bags is often considered as the most cost-effective strategy to promote your company.
2. Developing Trust Through Branding With Carrier Bags
For a company to succeed, it must have a high level of trust and goodwill among its customers. Marketing yourself to other customers with your shopping bags is a great way to earn this trust.
Potential shoppers notice your brand name when they view your bag containing your company’s logo and details in someone’s hands. It’s not only about the bag’s style or your business name; it’s about who’s carrying it – a normal person like all others.
It shows that your items are reliable and are being used by regular people thus making it an attractive choice to most people. When a prospect is seeking products related to the category which your offer, your name will surely strike in their mind due to such effective and connecting advertising that you did through your valuable customers by branding with carrier bags.
3. Helps In Customer Relationship Building
Building a sweet and caring relationship with all customers should be the main focus of every business. According to various studies it had been found that a company’s 80% of sales is generated due to their existing client or through the customers who have arrived due to the existing customers.
Plastic bags or today’s generation eco-friendly bags outlast all other types of bags in terms of durability. They’re stylish, reusable and somewhat waterproof also. Due to all these USPs, they have become the first choice for using it for carrying various daily required items by customers.
Customers are more inclined to retain and reuse that bag for a long period as a result of this the buyer will remember your brand as long as the bags are utilized if you have done branding with carrier bags correctly.
Alternatively, using eco-friendly bags can ensure to tackle the concerns of your business regarding climate change. This would empower the image of your business.
Marketing is neither a science nor art but it is a combination of both art and science. It is a well balanced human behaviour that makes people do what they believe is the best for them. In this competitive world, even the smallest things work much more perfectly than big marketing techniques and one of them is branding with carrier bags. Use this marketing hack in your favour and make yourself stand out in your industry.
Want such amazing content on marketing? Follow us and get many more hacks regarding marketing now! For any suggestion or taking our personalised digital marketing services for remarkable business growth contact us now!
From the early 2000s to 2022, Website Development is at the centre of the IT industry and with the growth of IT, Website Development is going to retain its position as a high growth profession in the coming future.
But if you think some basic HTML and CSS codes will get you a good position in this field then you are absolutely wrong. With time web development has changed a lot. Now is the time for code-less Website building skills which only a few website development courses in Bhiwani teach you. Let us know the top 5 reasons why you should learn web development from an experienced website development course in Bhiwani provider.
Top Sector In IT Industry For Job:
Website Development is known for its vast recruitment in India. Each year lakhs of professionals are placed in this sector. Even with such high demand, there is a vast black hole of skilled Website developers in India. Our Website Development Course in Bhiwani is designed with a perfect combination of Theory and Practical experience that will help you to make yourself get out of this unskilled territory with proper guidance.
Add Weight To Your Existing CV :
Sound knowledge of Website Development and especially the knowledge of software like WordPress, Woo-commerce, and Shopify adds great weight to your CV. Today, most IT companies are searching for professionals who have knowledge of many things related to the field and having a certificate that shows your capability in various subsets of Website Development will be the gamechanger for sure.
Anyone Can Learn Without Problem :
The most amazing thing about learning new generation website building skills that we teach in our Website Development Course In Bhiwani is the minimal or no use of coding that it has. Modern-day website development tools have made it possible for people from any field to learn how to design premium level websites.
Freedom To Work From Anywhere :
The year 2020 has shifted our lifestyle and work culture from an office to a house atmosphere. But this system is not new in the Web Development industry. Most of the premium website development tools which Rankofy’s Website Development Course In Bhiwani teach are present on the cloud. That’s why most recruiters have no problem providing a work-from-home offer to these web developers.
Job With High Salary :
Website Development is considered one of the highly paid jobs all over the world. According to various news reports throughout the world, the average salary of a website developer throughout the world is around 65,000 US Dollars which is equivalent to approx 50 lakh Indian Rupees. Even if you start in India you can get a job for Rupees 8 Lakhs per annum as a fresher.
Website Development is a field that was there and will be there for the next many decades. This sector is always a place of high growth for professionals if you are keeping yourself updated with the new technologies that come to this field. The latest entry in the web development field is the adaptation of code-less website building tools like WordPress, Shopify etc. All these latest tools are not included in our college syllabus due to a laggy education structure. But as a web development enthusiast, you should always learn about these things from courses like our Website Development course in Bhiwani to make yourself stand out among others. So hurry and enrol now on our Website development course where we not only teach you but make you build a website from scratch. Contact now to avail the extra offer of a FREE DOMAIN during our course.
Every Digital Marketing strategy is built by placing Website traffic in the centre. Web traffic is what gets your business’s word and values out to your targeted people. It is the most efficient and effective approach to build and expand an audience, recruit solid brand members, enhance brand awareness, and off-course increase revenues. The advantages of PPC marketing for your business is discussed in this article curated by the leading expert PPC professionals of Rankofy – the best PPC Company in Chandigarh.
The role of PPC advertisements in digital marketing proves to be beneficial for small businesses. It is especially advantageous for small enterprises, which typically have much fewer marketing resources. This is where pay-per-click advertising comes in handy as a cost-effective marketing solution for keeping your budget in check while also increasing online traffic. From now on, we’ll refer to it as PPC.
What is Pay-Per-Click (PPC) and how does it work?
PPCs are a sort of online advertising that includes pop-ups, banners, and other similar formats. The key benefit of this type of marketing is that you only pay for the number of clicks your ad gets, rather than a fixed fee for the ad itself. They are keyword-based, thus they share a lot of contemporary SEO (Search Engine Optimization) techniques.
Here are some of the many benefits that PPC advertising may provide:
- Quick Result
- Identifying the target audience
- Contribution to the corporate goals
- Simple Access
PPC guided by expert PPC management companies like Rankofy gives you the power which can drive your business with success. There are many benefits of hiring PPC companies in Chandigarh. You can connect with us to get the best results through our PPC advertising services.
What role does PPC play in your small business?
A well-optimized PPC campaign can do wonders for any business. Let’s check out the most advantages points which PPC provide to everyone. It will assist you in better comprehending the advantages of PPC for your business.
Small businesses require immediate feedback on their outcomes. One of the key advantages of PPC advertising is the quickness with which it works. The organisation that uses this marketing method may see the effects of their efforts right away.
The ability to immediately provide information to the public is the next benefit. Sales, special events, clearance sales, and limited-edition items and services are just a few examples. There are many reasons for a firm, especially one in its early stages, to demand quick results.
Identifying the target audience
Traditional advertising is more similar to casting a wide net across a vast region. With PPC, advertisements are only shown to relevant potential clients who have already searched for relevant keywords. If someone clicks on such an ad, you can be confident that it was not an unintentional misclick and that they are interested in your content.
You have more control over the ad since you can choose when and where it appears. As a result, you have a far broader range of impact when it comes to targeting an audience that is interested in what you have to offer.
Control, as a broad phrase, may probably be the most essential element in every corporate transaction. Control, even if it means more responsibility in terms of time and money, can prove to be invaluable over time. Marketing techniques are one of those things that may benefit immensely from a high degree of control, and PPC allows you to do exactly that. The first, and most importantly, element is the budget, which we have already discussed.
PPC allows a firm to start small and expand over time if the decision to do so is taken by the organization. Seeing great outcomes along the road, especially when starting off small, might help you scale up and improve your results later.
Contribution to the corporate goals
Setting business objectives is a science in itself, but the ultimate goal is to fulfil them in a realistic and reasonable manner. Goals are created in order to be achieved, regardless of the size or age of the company. No matter how quickly or cheaply you complete them, bad ones will not serve a firm ideally. Overachieving your objectives might have a similar impact because they don’t have a realistic likelihood of being met.
Online advertisement or PPC had a wide range of advantages, one of which is that PPC helps you to reach a wider audience and achieve your marketing objectives more quickly. It’s a technique for aligning website traffic with your final goals, whatever they may be. Many areas of sales and extending your relationship with a large audience are aided by PPC.
Content marketing comes in a number of different forms, but everyone can agree that the digital realm is the most valuable. These days, content planning is pretty much everywhere, and firms who don’t use it are tying their hands behind their backs.
PPC advertising allows a company to integrate its marketing efforts with other channels and methodologies. Consider Search Engine Optimization as an example, as these two principles are intertwined. In the world of internet marketing, SEO is the most important component. PPC marketing is similar in that it is associated with traffic that is directed through search engines, most notably Google.
A typical firm, especially one that is just getting started, will not have a lot of resources to devote to marketing. Time, man-hours, and money are all examples of basic resources. When it comes to time, even those who have fallen behind may employ PPC to rapidly get back on track.
There are few requirements for joining the digital advertising industry through this route. Others, on the other hand, necessitate more time, effort, and money. It’s a shotgun approach to audience targeting, rather than a hunter approach, in which you throw a wide net and hope someone gets hooked. It frees up development teams from having to be overly involved with the creation of the advertising themselves, allowing them to focus on other things.
PPC has several advantages for all businesses. By targeting the correct audience at the right moment, it produces speedy results. This platform provides B2B, B2C, and other businesses with rapid, high-quality traffic that leads to a high number of conversions. Out of all the other ways and platforms, it has the finest investment to risk to reward ratio, making it a tempting choice for everyone.
Rankofy is considered to be the PPC Company in Chandigarh offering customizable service options to fulfil specific needs of businesses. Contact us right away to get the PPC advertisement journey for your businesses started.
When it comes to optimizing a PPC campaign, there’s a lot to think about. Managing pay per click advertisements in Chandigarh may be exhausting for marketers. It’s based on data, and data comes in rapidly once a new campaign is launched. However, having too much data might lead to another problem: not knowing what to look at to make judgments – or at least what to look at initially.
Before you begin optimizing your campaigns, you should have a firm grasp of what your primary aim from paid digital advertising is. Otherwise, you’ll be striving to optimize everything, which might backfire and destroy all of your hard work!
Let’s take a look at 10 techniques to make a paid search campaign more effective.
1. Channel & Campaign
It’s important to determine which channel is doing best for your core KPI (key performance indicator), as well as what could be playing a supporting role, whether you’re advertising across numerous channels or campaigns.
For example, paid search will always display a greater conversion rate than YouTube, but it doesn’t rule out the possibility that YouTube played a part in the transaction that paid search is receiving credit for. Take the time to figure out which channels and campaigns are the most effective, and then budget appropriately for your PPC campaign.
2. Budget & Impression Share
Your budget and search impression share are two more factors to consider. This is especially important when bidding on your own branded phrases.
Examine your impression share for regions where your brand’s keywords are being searched for frequently, as well as any phrases that consistently generate leads for you. Reexamine how you have your money allocated if you are getting behind on sharing because of a constrained budget.
3. Location Bid Adjustments
Location performance is very important — and sometimes underestimated. Some sites just do not function as well as others. You can make your campaigns more efficient by analyzing and making improvements to your top aim on a regular basis. If you’re doing a national campaign, keep an eye on how much funding the major cities consume against how effectively they convert. Campaign > Locations > User location report or Geographic report gives you access to reports that reflect your performance.
4. Search Query Analysis & Negative Keywords
Looking at what customers are looking for to be matched with your keywords not only provides light on how paid search match type logic works, but it also helps you identify questions or portions of searches you don’t want to appear for (as they are less relevant or not relevant at all).
This is where negative keywords come into play, and they’re essential for avoiding squandered funds.
Although keyword bid modifications have previously been stated, another component of keyword performance to consider is performance versus the target.
Are there any keywords that simply aren’t performing despite evaluating search queries, adjusting bids, testing landing pages, and experimenting with various match types?
If this is the case, these keywords should probably be eliminated from your campaign.
6. Landing Pages
Because landing pages aren’t part of the Ads account directly, they’re typically disregarded when it comes to performance. However, they’re critical for success.
Why do these go unnoticed?
For one thing, landing pages are more difficult to change than other aspects.
Brands are sometimes hesitant or unable to spend on landing pages, however landing pages are the most effective at converting users. Users are attracted to your website by keywords and advertisements. Landing pages are the final step in the sales process.
7. Ad Copy
Another part of the pay per click advertisements that should be evaluated and optimized is ad copy.
- Which advertisements have the most click-throughs?
- Which has the cheapest conversion rate?
To make testing easier, Google has built new ad kinds like RSAs and capabilities like Experiment, so take advantage of them!
The performance of the device is another thing to consider.
Is it possible that your sites and landing pages are also mobile-friendly?
What is the performance of your campaigns on mobile, PC, and tablet?
Is there a device that has to be tweaked or perhaps removed from a campaign?
These are all some questions that you should answer before proceeding with a PPC Campaign in Chandigarh.
Examine how your remarketing lists are doing in search and make any necessary changes. Or, if you’re advertising based on demographics, how does one demographic (e.g., age range) compare to others?
At the Observation level, you may add as many audiences as you want and see how they compare to your baseline users. Then, based on relative performance, alter the bids for your PPC campaigns.
10. Experiment with new ideas
The Experiments feature of Google Ads is a frequently ignored but valuable tool. Experiments can assist you if you want to make some improvements but are concerned that they will have a negative impact on your findings.
You may use this tool to duplicate a configuration, alter the parts you wish to test, and then run it alongside the original. You can tell Google what proportion of advertised paid searches to send it, giving you control over how much traffic the test affects.
In today’s education world, quality with quantity is the topmost thing everybody expects from a school. Today we Rankofy will be sharing our top Digital/Online marketing tips for schools to increasing the number of student enrollments. Most of the schools try old methods of marketing like newspapers, mails, and billboards. With increased digitalization, there are several online marketing ideas for schools that they can use for increasing their student enrollments.
Internet marketing for school campaigns can help in increasing enrollments of students in your School very effectively. Digital Marketing and Social Media campaigns would help in increasing the reach and visibility of your school to a greater audience.
Let us now look at the Top 7 Hacks which you should use for Online Marketing Of School.
1. Improve Your School's Website Experience:
Your website is the first but the most important tool for starting your Digital Marketing for school campaign. The look and features of your website can make a lot of difference in the user experience of your website. The opportunity to have a good experience with your potential customers can help in creating a positive impression on the students.
Your website should must include the following features:
- The website of your School should be responsive. If parents or students visit your school’s website on their mobile phone and have a hard time browsing and navigate through it, they are most likely to not spend more time on it and eventually leave unsatisfied.
- The website of your should be fast. If you want to increase potential and existing enrollments for your school, then your school’s web page should have the ability to load fast. Slow websites can be very annoying for some people browsing through the website of your school.
- Ensure that your website is easily navigable and the users can go to their objective web page with the least amount of time and clicks possible.
- Your website should look professional look. Parents of children looking for enrollments want to find the most professional and interactive website to judge the school in online mode.
2. Improve Search Visibility Organically With SEO:
Most parents research various schools via the web before making the final decision for the enrollment process. Having a better search engine ranking against your competitors can help you a lot in attracting and engaging more parents for your school.
With the help of a quality SEO optimization service, your school’s website can rank up in search engine results. Maintaining your school’s website on the first page is the best online marketing tip for schools.
3. Get More Traffic With PPC Ads:
SEO is a great tool but this online marketing tip for schools take a moderate amount of time. You can always use PPC Ads for generating quick and heavy traffic. You can advertise to the parents of the potential students with the help of various PPC Ads like Google Adwords, Facebook Ads, etc.
You should also plan a structured online advertising campaign for the growth of your school with Google, Bing, Youtube, or Facebook Ads. Determine your goals and objectives and identify the way you should interact with Parents is the best possible way to increase enrollments. Here are few tips that can help you with the use of Google Adwords:
- Create an ad copy that has SEO-optimized keywords and is attractive enough for parents to click on your ad.
- Create a landing page that makes parents feels like they are speaking directly with you via your PPC Ads.
- Understand and determine the expectations of the parent who clicked on your advertisement from the page and deliver it to them. Ensure that it is clear what you want the parent to do on the web page.
- Monitor the performance of your advertising campaigns.
4. Community Building Online Marketing Tips For School Via Social Medias:
Facebook and Instagram can prove to be great for your businesses and brands building. It can largely help to create an online community and generate engagement with potential customers.
Schools using social media to provide information to parents, families, and students is one of the most used online marketing tips for schools. You can upload videos, post events, run polls, ask questions and generally improve communications for an increase in enrollments.
The main goal is to create a community where people can interact with each other for the benefit of your school. You can also use advertisements for the growth of the community on social media platforms like Facebook, Instagram, Clubhouse, etc. Your strategy should depend on your objectives.
Identify the potential customers in your audience. You can increase this audience with advertising campaigns and consistent posting of content relatable to your school. Do you know that Facebook has some more advanced advertising products including remarketing and custom audiences? Through remarketing advertisements, you can advertise to parents who have visited your website. Custom Audiences allows you to promote your product or services to your email list.
5. Engage With Students And Alumni Of Your School On LinkedIn:
Linkedin is a social media platform used as a medium of communication for professionals. The use of Linkedin for your School will be great for your search engine performance. People consider school-mates as great individuals to connect thus bringing your school more benefits to increase enrollments. The use of Linkedin digital marketing tips for schools is a must and very little time-consuming.
You can create a LinkedIn group and encourage ex-students to join that group to create a larger network for building your school’s image in public. When several Ex-students of your school professionally join the group, then it would help in strengthening the image and brand name of your school.
6. Send E-mail Newsletters Regularly:
The use of Email Newsletters Marketing is low-cost, promotional, and a very effective online marketing tips for schools that can be used for the expansion of your business. A basic approach for this would be to send a weekly or monthly marketing email newsletter to the parents of your existing school students. This can prove to be extremely beneficial for the growth in the number of enrollments of your school as the parents would get regularly updated about the events at the school.
7. Publish Videos Online For School Marketing:
Publishing online videos is one of the most powerful communication and online marketing tips for schools tools available for the growth of businesses online.
While several costs are involved in the creation of a professional video, you can disperse it to a large audience without any ongoing expenses. You can upload your video to YouTube and start a youtube channel of your School marketing. You can also upload these videos to your Facebook, Instagram, and LinkedIn pages.
Online Marketing for School is not an easy job but it can become easy if you choose a Digital Marketing Company specialized in Education Sector.
Rankofy is a specialized Digital and Online Marketing Company for Schools and Education Institute. We provide every Digital Marketinf Service at premium quality and best price. Contact us now and get a FREE CONSULTATION ON DIGITAL MARKETING FOR YOUR SCHOOL.
Digital Transactions have become quite popular not just only in India but all around the world. This has happened due to the use of accurate Digital Marketing Strategy of Paytm and other fintech companies. More and more people are trying to opt for cashless transactions nowadays. There are many benefits of digital transactions. Some of them include convenience, accessibility, security, and traceability.
What Is Paytm?
Paytm is among the leading firms in the domain of the digital payments business in India. Paytm mobile application offers online services that allow users to make payments such as phone recharges and bill payments, as well as transfer funds via the Paytm wallet. For these transactions, internet banking, debit and credit cards or UPI can be used by the users of the application.
During the initial phases of the company in 2010, the idea of digital transactions was pretty new for Indian smartphone users. As the government of India started focusing on cashless transactions, Paytm understood the oppurtunity it had in the upcoming future and started Digital Marketing. The Digital Marketing Strategy Of Paytm made people turned to Paytm and the application soon started gaining popularity.
Digital Marketing Strategy Of Paytm
Paytm has used a variety of digital marketing strategies for the promotion of the firm among the masses in India. The marketing tactics implemented by the company mainly includes Newspaper, Visual Advertisements, Social Media, Games, etc.
Some popular online campaigns and services of Paytm which became popular in India include:
- Paytm Karo
- Credit Cards
- Facebook Live Training
- The Soldier Mobile Game
- Dabbawalas in Mumbai
- Civic Awareness Workshop
- Contest for MBAs
In this article, we will go through all of the digital marketing strategy of Paytm and it’s campaigns that proved to be helpful in the growth of Paytm in India.
Target Audience Of Paytm
The target audience for the firm is anyone who has a smartphone and is willing to execute online transactions for digitalization. The company’s target audience mainly includes students, businesses, stores, employees, etc.
Digital Marketing Tools Used By Paytm
1) Visual Advertisements
One of the biggest digital marketing strategy of Paytm is its great visual advertisement. Their Visual Advertisements via television, social media platforms like Facebook and Youtube helped Paytm in the process of marketing among the masses. Several discount offers during festive seasons are communicated by Paytm to their existing and potential customers with the help of Visual Advertisements.
2) Paytm SEO:
The SEO team of Paytm works amazingly to optimize the search engine results to drive more traffic to use the application. Some of the SEO tactics used by Paytm include the use of short and long-tail keywords, high-quality content, and much more. Online Ad banners to drive more potential clients to use the application is another great tactic that is implemented by Paytm.
Some of the Top ranking keywords used by Paytm are:
3) Paytm Social Media Marketing Strategy
Paytm communicates the offering of the various programs it offers through social media platforms. The company frequently posts about cashback offers, discounts, contests, schemes, etc through its social media handles. Some of the platforms that are used by Paytm for marketing are:
- Facebook: Paytm has a significant presence on Facebook. The firm hosted a series of training sessions on Facebook under the name of “Paytm Merchant Connect – Training Series” that proved to be a huge success.
- Instagram: The engagement with potential clients is pretty good for the firm on Instagram.
- Youtube: Youtube Marketing has helped the firm in increasing its reach to a lot of people in India.
4) Paytm Application
Paytm application has everything required for the execution of an online transaction and much more! The firm was to introduce the QR code payment method in India. This again is a pretty good digital marketing strategy of Paytm being implemented by the company.
- Paytm Games: Paytm has executed various digital marketing campaigns with the help of popular mobile games to promote its offerings among game lovers. The firm has its own mobile game by the name of The Soldier Mobile Game available in the gaming section of the mobile application.
- Paytm UPI: The UPI section available in the mobile application helps the users of the application with UPI Transactions.
- Paytm Mall: Paytm can be used by customers who wish to shop online. It is another E-commerce store popular in India that offers several benefits such as Paytm cashback offers because of its linking with the application.
- Services: Paytm acts as an all-in-one stop for every need of its users. The users can buy gold, mutual funds, stocks, book a train, bus, hotel, or can even pay their bills online. All these services which can be availed via the application of Paytm attract more and more clients for the firm.
5) Email Marketing:
The firm has a well-structured Email marketing strategy that is smoothly executed by the concerned team members. Updates and offers are delivered to the existing customers via Email and mails for promotional purposes are sent to the potential ones.
Paytm focuses a lot on the quality and uniqueness of its E-mail. This is one of the top priority digital marketing strategy of Paytm for increasing their digital presence.
6) Online Contests:
The firm has hosted a series of online contests in the past. The most popular one being the “MBA contest” or the “Gold Quiz“. This helps the firm not only for promotional purposes but in increasing engagement. Online contests are a very popular method that is being used by many businesses like Paytm to increase leads and reach in India.
Digital Marketing Goals Achieved
The digital marketing strategy of Paytm is seen as gems in the digital marketing field. Company likes us – Rankofy follow them regularly and learn so much from them. Due to such rigorous analysis only we are also able to give great services to our customers.
Some of the results obtained by Paytm with the help of their marketing strategy are as follows:
- Top 3 rankings for more than 200 keywords
- Top 5 rankings for around 600 keywords
- Top 10 ranking for more than 1200 keywords in Search Engine results
- More than 20 million merchants accept Paytm as a mode of payment
- Paytm application has more than 100 million downloads on Google Play Store
- Over 300 million users actively transact online via Paytm
The traffic that is obtained by the application gets derived from 99.3% organic search results and the rest through emails, advertisements, and referrals.
Paytm has successfully persuaded Indians to not rely on cash in everyday transactions. Instead, people in the country choose to do such transactions via digital modes. Several programmes like Aadat Se Azadi, or Habit Free has accomplished this by emphasising the difficulties people have while interacting with digital payment options.
It has now become one of the major unicorn of India. With their rise, they are focusing more and more on good quality digital marketing strategy.
If you also want to get success like paytm, then hurry up and contact us for a free cosultancy where we will suggest you the best ways you can use to become a role model as Paytm.
Zomato has grown from a small food review website targeted just at foodies to an international behemoth that serves over 65 million people each month. Zomato is in the entertainment as well as the food market.
Zomato was introduced among the masses as a little home project in 2008, when two techies, Deepinder Goyal and Pankaj Chaddah, were upset because of the difficulty they faced in finding restaurant menus on the internet and decided to take matters into their own hands. Originally known as FoodieBay, this firm grew, becoming Delhi’s largest online restaurant directory by the end of 2008.
Zomato is presently one of the two leading food delivery systems in India, backed by Sequoia Capital, Ant Financial (Alibaba), and Neeraj Arora. Without a strong marketing plan, none of this success would have been possible, and Zomato has spent a lot of money on it.
We have mentioned the basic approach followed by Zomato for Digital Marketing.
Zomato Marketing Plan
Innovation and adaptability are at the heart of the digital marketing strategy of Zomato. Zomato’s key secret is that it can stay up with the ever-changing food delivery scene in a country where everyone loves food.
Zomato focuses a lot on developing the right marketing plan with experts and selecting audience which they will target. They also have specialized plans laid down for audiences of each age, under which they have to perform through various Digital marketing techniques.
People between the ages of 18 and 35 who have access to smartphones and are familiar with using applications are Zomato’s target demographic. It caters to two types of clients: People who wish to order food to be delivered to their homes fall into the first category, while those who prefer to dine out into the second. On many occasions, these groupings cross over. It provides food delivery for individuals who require it, as well as rewards for diners through its Zomato Gold programme.
Zomato’s target demographic/audience includes working professionals who require food in their offices, students who need food in their hostels, those who don’t have time or space to cook for themselves, and people who prefer to eat out on occasion or prefer delivery several times a month.
Search Engine Optimization
Zomato’s paid searches account for only 0.56 per cent of the total searches, whilst organic searches account for 99.4 per cent which is a pretty big deal. This accounts for 66.41 per cent of the app visits generated by SEO efforts. They employee the best SEO hacks for growth.
According to industry reports, Zomato aims for over 900,000 high-ranking keywords that correspond to the user’s thought process.
Furthermore, the company took a very competitive approach of allowing restaurants to build their web pages on the company app and website interface, promoting their menu, reviews, and themes. Furthermore, its URL linking with keywords and obtaining real backlinks from sites add to their benefit.
Social Media Marketing
Getting people to follow you on social media is pure art and communication. Youtube accounts for 34.41 per cent of the traffic generated by social media marketing, while Facebook accounts for 31.82 per cent. The rest comes via Instagram and WhatsApp on the web.
Social Media Marekting done with experts is a gem in today’s world. A glance at the number of followers on Twitter, Instagram, and Facebook can even put multinational brands to shame. On Twitter alone, there are 1.4 million users, with 1.8 million on Facebook and 514k on Instagram who follows Zomato. This achievement is the result of a comprehensive marketing strategy that targets people between the ages of 18 and 35.
The best aspect of Zomato’s social media strategy like hashtag strategy has been mixed languages, viral memes, simple creatives, and funny wording.
Zomato is one of the few such companies whose Emails customers usually do not unsubscribe to. Zomato has established a creative and unique Email strategy that not only attracts a lot of potential customers but also amuse them.
The use of catchy phrases, food quotes, unusual graphic designs, and compelling subject lines are some of the creative approaches that are included in the Email marketing strategy of the firm. Zomato does a phenomenal job in the execution of its Email Marketing campaigns.
The visual advertising on Zomato is a work of art. When it comes to Zomato, the visual creatives are one of the most powerful, from their social media handles to video advertising and billboards. This makes the firm stand out among others.
The power of attracting potential customers with the help of visual graphics is also a very important feature that is used in the marketing strategy of Zomato. The use of sarcasm along with trendy topics in the visual advertisements also make the marketing strategy unique.
Zomato Gold Marketing Strategy
Zomato Gold, a premium service that provides consumers with attractive discounts at participating restaurants in exchange for a monthly subscription, and HyperPure, a food procurement service focused on clean food, have both been added by the team of Zomato as membership benefits to attract more customers.
Zomato didn’t hold back when it came to expanding internationally; it began doing so soon after its introduction. Zomato had opened locations in the United Kingdom, Dubai, the Philippines, Qatar, and many other countries by 2012. They used a two-pronged strategy, launching their product and acquiring competitors such as Urbanspoon (USA), Gastronauci, and Uber Eats, the most recent in a long line of competitors on Indian soil. They have built a good record in their overseas presence as well (Source).
Zomato has one of the most successful digital marketing plan in India. One aspect of Zomato’s marketing strategy sticks out among all of this. The colours and, more often than not, the straightforward and frequently hilarious messaging surely does make the digital marketing strategy of Zomato unique.
The marketing strategy surely has helped significantly in the growth of the firm. A similar approach for digital marketing can help other firms generate massive revenue and sales just like Zomato.
Though you may not have Zomato’s big means to bring their marketing plans to life, you can always apply some fast wins to strengthen your marketing strategy with Rankofy. We are a fast growing name among startups for starting their growth engine.
Web design is the foundation of the marketing strategy of almost every moving company. If you are associated with a moving company and want to attract more customers and improve revenue generation, it’s time to invest in the website of your business. You can post everything about your business on a website and quickly gain new consumers. But there’s a catch: your website must be attractive enough to convince those customers that you’re the best option available out there.
Websites for moving companies that are designed appropriately stand out from the competition and demonstrate that your firm is outstanding in providing the services that the potential customers are looking out for. You won’t have to tell your customers that you’re the greatest moving company in town if your website incorporates modern design trends and optimization tactics. They’ll be able to tell just by taking a glance at your site.
Whether you build your moving company’s website with the help of your own team members or use an agency, make sure it adheres to the following three best practices:
1. Web Design In General
Not every website can be made equally appealing for the viewers. Making a new site perform as intended requires a lot of time, effort, and testing, and turning it into a lead/sales-generating site for your business would surely take much more. For starters, every page of your moving company’s website should have your company’s name and logo. In addition to this, you should include the name, address, and phone number of your business in the footer of each page so that prospective clients may easily contact your company.
User experience design is also a part of high-quality web design (UX). That means you try to understand how your website’s visitors see it, how they navigate it, and what motivates them to become full-fledged clients of your moving company. That implies you’ll need simple navigation, quick page loading time, clear calls to action, and fewer errors.
You may be confident that your moving company website will attract and convert as many new consumers as possible once you’ve implemented all of those ideas. Furthermore, for the sake of Search Engine Optimization (SEO), web design is an essential ranking indication to Google. Because they provide a better experience for Google’s customers, well-designed websites frequently outrank poorly-designed ones. At the end of the day, Google’s goal with every search is to give users the greatest possible experience. To advertise your services online, you can use a current and well-crafted website to meet that requirement.
Although Google’s algorithm cannot view your site in the same way that a human visitor can, it can “read” its code quite well. As a result, if your website is of high quality, Google recognises it and adjusts your site’s rating in search results accordingly.
Overall, this suggests that your site’s design is crucial not just in terms of aesthetics, but also in terms of profit! However, site design in general is only the tip of the iceberg.
2. Design That Is Responsive
The method of having your website look good on any device, from a desktop computer to a smartphone, is known as responsive design. While that may appear to be a lot for a local moving company, it is nonetheless significant. Google has made responsive design an important ranking criterion, and other search engines have followed the same. As a result, if you want to outperform your competition in search results, you’ll need a website that operates on every Internet-connected device, regardless of browser or screen size. From a user-experience standpoint, this is also advantageous. When your website is accessible from any device, everyone can become a client of your firm.
When you solely design for desktop PCs, you get the exact opposite result. When using a smartphone to visit a desktop-only site, the site appears cluttered, tiny, and unstable. However, having a site that looks great on-screen, even if it’s only 4 inches long, makes it easier for your users to read the information available.
This makes it easy for them to navigate your website, learn about your business and the services which it offers, and eventually become a customer. Responsive design influences not only the aesthetic of your website but also how users interact with it and how it functions. Keeping this in mind, all of the best moving business websites are mobile-friendly.
Even if you’re the only moving company in town and your target keywords already score well in Google search results, incorporating responsive design into your website to create a better user experience is still a good idea. Once you’ve done that, you can rest assured that your website will attract more visitors.
3. Optimization Of Conversion Rates
The practice of testing your website to see how you can obtain as many new clients as possible is known as conversion rate optimization (CRO). So, after you’ve got a great website that works on all Internet-connected devices, you can focus on attracting as many new clients as possible. Our web design team at Rankofy has won numerous honours for their outstanding work on the websites of our client’s businesses.
We recognise that web design is the foundation of every company’s online presence, which is why we take great care in doing it. We’ll analyze your company and its goals before creating a one-of-a-kind website that’s personalised to bring you the outcomes you want. We’ll create a website that works for you if you want to increase the number of customers for your moving company.
Website designing is a very important aspect that helps moving companies in attracting more clients to their business and in increasing the revenue generation for their firm. Your company too can have a professionally designed responsive website that would help in the growth of your business online.
Inspect Several Website Design Services Offered By Moving Companies.
Your moving firm can acquire the design services it needs with Rankofy. Our team of designers, developers, and project managers can help you launch your site quickly (within 10 days) or rebuild your existing site (redesign).
To discover more about what we provide, have a look at our moving company website design services below:
- Services for web design
- Services for a website makeover
- Website design services in 10 days
- Services for website upkeep
What are the features of our moving company website design services?
The website of a moving company should have various features which makes it look unique and different from the ones already available online. Keeping this in mind, we have curated various service plans for our customers to help them out in designing the perfect website for your business.
The following are included in all of our moving company website design services:
- Personalized design
- Design that is responsive (or mobile-friendly).
- Basic Search Engine Optimization (SEO)
Optional features can also be added, such as:
- Advance Search Engine Optimization ( Guaranteed ranking on 1st page)
- Integration of databases
- E-commerce functionality
- SEO copywriting by professionals
- System for managing content (CMS)
and a lot more
If you’re unsure what the site of your company requires, reach out to us online to have a conversation with one of our strategists. Our Team would create a personalised proposal and web design estimate for you, which you can share with decision-makers at your organisation and compare to other web design firms.
Why choose us to create your moving company's website?
For a variety of reasons, businesses around the United States and Dubai prefer to collaborate with our web design firm, Some of these reasons include:
We’ve been designing websites for 10+ clients in just 6 months.
- More than 10+ Moving Company websites have been launched by us in 6 months.
- We have an in-house staff of project managers, developers, and designers for solving your problems.
- We offer website maintenance and conversion rate improvement as well as other site-related services.
- For our clients, we’re someone they can rely on to get the work done right the first time.
- With our moving company website design services, you can rest assured that your site will get the care it needs to launch on schedule, rank effectively in search results, and generate leads. Because you’ll be working with a project manager as well as a team of marketers, engineers, and designers.
Today, most people use the web while looking for Packers And Movers Service near them. They usually contact the Packers And Movers Companies shown in the first few result of the search result. If your Packers And Movers Website is not showing at the top rank of the search results then you would be losing out on many opportunities for sales and lead generation for your business. This is where SEO for moving companies can help you out.
Customers generally prefer local Packers And Movers Companies that can serve their packers and movers service to them. SEO for Packers and Movers can help you immensely to target specific keywords that are being used extensively by your desirable targets customers while searching for packers and movers near them.
According to official data, the first website that is shown on Google has a click-through rate of 23.59% on mobile and 30.54% on Desktop. This reduces to only 0.99% on mobile
and 1.13% on Desktop at position 10.
Competitor's Research For Packers Movers SEO:
One of the most important task for beginning SEO for moving companies is to look out what your competitors attaining the 1st rank is doing on their website. There are many things that your competitors are doing that makes them come on the top position of search results. A professional Digital Marketing Company always look at the Backlinks, Google My Business Listing, Domain Authoirty, etc for getting an idea of what they will be facing for taking you at higher ranking.
An in-depth SEO for packers and movers always start with solid and on point competitor research of the top ranking websites. This research would help you in getting insights into the SEO models which your competitors are using for maintaining their rank on the search engine.
Keyword Research Role In SEO For Moving Companies
Keyword Research and the use of the appropriate keyword can help your business blow up in sales. Keywords are a very important aspect of any company’s website. Research the suitable keywords that are related to your business. There are several online tools
available that can help you in keyword research. Insert the main keyword of your page in the Title and Headings used for the site. Use the target keyword at least one time throughout the page. The selection of keywords is very important is a very important
step in setting up a business online
The design that you use for your website should be attractive and can reflect your brand. The theme that you decide to use for your website should be consistent and should be a mobile friendly website. Upload content full of Quality and Value with proper SEO optimization for your websites’ visitors. You can share valuable information and ideas with your customers and engage with them with the help of your site. Post regularly on your site.
The user interface should be such that can help user to navigate through the site easily. Improve and enhance the images used to make sure that the loading time for your website is lesser than that of your competitors. Get your websire designed by professionals with Rankofy’s Web Development team.
Page Titles And Meta Descriptions
The potential customers that visit your website interact first with the page title. Meta Descriptions are extremely important in increasing the reach of your website. Moving Companies SEO services can help a lot in this regard.
1. Page Titles
Page Title and the Meta description are some of the most conclusive factors for packers and movers SEO. The searchers for Moving Companies on the internet see the title and meta-description of your page on result pages. The page title helps them in determining whether they will click on your web page or not.
Ways to use page titles effectively
- Add the main keyword to your page’s title.
- The number of characters used should be up to a maximum of 55 on the site.
- The Search Engine would reduce the characters used in your Page Title if they exceed 55.
- Including the brand name of your moving company business in the title of your page would reduce the click-through rates as it would result in the reduction of the description. Although, you can use 80 characters for the mobile version ofyour website.
2. Meta Descriptions
Meta descriptions can be considered as a summary of the content of your web page. In general, it is shown as a portion of outcomes in the result section of web searches. It helps customers determine whether or not they should click on your site. It is your brand’s first impression, and you do not want to mess it up. This is one of the most important factors that can help your company have a potential customer to select your moving companies over the other search results. Also, Google uses the meta description use in your web page in determining the relevance of the site in search engine results.
Ways to use page Meta descriptions for better SEO:
The meta description you use on your pages has to be extremely relevant to the searcher that searches for businesses or a particular service. You are required to summarize everything with the proper keyword optimization that your company can offer for ranking higher in search result.
Listed down below are some ways which can use:
- For the mobile version of your web page, Try to make even shorter descriptions with an upper limit of 120 characters. You can even add images if you want to in the description.
- Divide the description into numerous sentences of short length.
- Summarize the topic of your web page.
- Each page on your should have a meta description that is distinctive from the other ones.
- Include the main keyword of your web page in the description. Google automatically adds a meta description for web pages if not inserted by the page’s owner and that is why you should focus on creating meta descriptions that can stand out.
If you wish to have more customers that choose your moving company, then you have to find ways to make you stand on the top of the search result against other moving companies.
Moving Company SEO can help your Packers And Movers business increase sales and customers. SEO optimization for moving companies has proved to be extremely beneficial for a lot of businesses.