Every year, the digital marketing environment shifts, with some years having more noticeable trends than others.
There’s always something new happening that could affect your digital marketing strategy, whether you’re a marketer or a small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google AdWords.
Digital marketing becomes extremely advanced with each passing year. Marketers now have to handle expanding social media platforms and new rules, as well as content, automation, and customization, to mention a few, in addition to the basics like SEO, PPC, branding, and UX. Companies and brands must not only plan for the future of digital marketing but also be ready to thrive on it.
We felt it might be useful to take a glance back at something significant that occurred in 2021 before moving forward into 2022.
Google’s most recent algorithm update has made SEO more difficult than ever.
The firm published its main web vitals ranking parameters and has been revising them every month since then. This change is important because it gives marketers and company owners direct control over search engine optimization.
With Google’s current ranking variables, it’s more vital than ever to develop content that matches what your consumers are looking for on search engines and update your website to provide the greatest user experience possible.
Trends in digital marketing for 2022
Let’s take a look at some of the most important digital marketing trends for 2022 that will define your approach and help you make educated decisions about how to use technology for a company or personal purposes:
1. The Rise of Artificial Intelligence in Digital Marketing
Many firms currently employ artificial intelligence (AI) in a variety of industries, including retail, finance, healthcare, and more. Artificial intelligence is now being employed as a marketing tool.
AI can not only automate fundamental chores like website traffic reporting, but it can also propose phrases to improve a company’s organic search position or even forecast what customers will buy in the future based on their previous purchases and browsing history.
This implies that if you want to rank higher on search engines like Google by 2022, you’ll need to combine AI with SEO and other digital marketing methods. AI is changing the way marketers think about digital marketing, and businesses should consider implementing it as well.
2. Voice Assistants and Chatbots
The popularity of digital assistants such as Google Assistant and Amazon’s Alexa is growing by the day. According to industry estimates, the market for speech-based commerce will reach $40 billion by 2022, and consumer purchasing via voice assistants will increase by 18%.
Many organizations are turning to chatbots to assist automate customer care demands and improving efficiency when dealing with consumer enquiries via social media, email marketing, and other online platforms.
Customers will want to connect with your organization more regularly if you use chatbots to give them a tailored and entertaining experience. Chatbots may respond to consumer inquiries with little to no human intervention on the part of the organization.
Chatbot speech is often driven by artificial intelligence (AI), which gives the chatbot a personality — this makes interacting with firms via chatbots more enjoyable for customers than merely conversing through social media.
3. Moving to a Smartphone Marketing Strategy
Businesses must generate mobile-friendly content that will rank better in search engines as more consumers use smartphones and tablets instead of desktop computers.
Mobile marketing methods may be as basic as adapting the look of your website to fit smaller displays or developing a separate app with your company’s information that can be downloaded on mobile phones and tablets.
In the year 2022, it will be critical to utilize a responsive design for your website or app so that clients with any device type may simply access the material you provide.
Another alternative is AMP (accelerated mobile pages), which makes material load quicker on smartphones and tablets. In 2022, mobile-first marketing will be the most crucial trend for organizations, so get started today!
4. Connected Digital Experience Through Multichannel Marketing
Today, connecting with clients necessitates the use of many channels of communication. The days of cold-calling and depending solely on websites are past! In addition to organizing webinars/events or attending conferences, multichannel marketing might include having a blog, website, social media, and Whatsapp group presence.
Businesses can’t afford to focus just on one channel; they need an integrated strategy that allows them to develop content for each platform while keeping their brand identity. Businesses must build a solid client base in 2022 by utilizing as many marketing and communication channels as feasible!
5. Marketing Automation and Digital Tasks
Marketing automation technologies are getting increasingly prevalent as technology advances. Marketers may use marketing automation to automate repetitive processes in real-time across a range of marketing channels.
Saving time researching and preparing data, managing social media posts by scheduling them in advance, and sending out pre-written email templates to clients who have not viewed your emails in the past few days are all chores that may be automated.
In 2022, organizations will place a greater emphasis on automation since it allows marketers to devote more time to higher-level and strategic responsibilities.
Marketers appreciate emerging trends and being on the forefront of new platforms and applications. However, the truth is that the core tools in digital marketing continue to drive the majority of business growth. Remember to pay attention to the foundations. Often, enhancing your core digital execution will yield a higher return on investment than trying (and being side-tracked) with each new tool.
It’s essential to be informed of upcoming trends so you can plan ahead of time and stay ahead of the competition. If you want to be ahead of competition choose us – Rankofy for all your digital marketing services. We are a proud digital guide of more than 20 companies.
The future of marketing, in our opinion, is AI-based. As a result, the sooner a company invests in AI, the more likely it is to succeed! To get such articles consider following our LinkedIn page.
In today’s education world, quality with quantity is the topmost thing everybody expects from a school. Today we Rankofy will be sharing our top Digital/Online marketing tips for schools to increasing the number of student enrollments. Most of the schools try old methods of marketing like newspapers, mails, and billboards. With increased digitalization, there are several online marketing ideas for schools that they can use for increasing their student enrollments.
Internet marketing for school campaigns can help in increasing enrollments of students in your School very effectively. Digital Marketing and Social Media campaigns would help in increasing the reach and visibility of your school to a greater audience.
Let us now look at the Top 7 Hacks which you should use for Online Marketing Of School.
1. Improve Your School's Website Experience:
Your website is the first but the most important tool for starting your Digital Marketing for school campaign. The look and features of your website can make a lot of difference in the user experience of your website. The opportunity to have a good experience with your potential customers can help in creating a positive impression on the students.
Your website should must include the following features:
- The website of your School should be responsive. If parents or students visit your school’s website on their mobile phone and have a hard time browsing and navigate through it, they are most likely to not spend more time on it and eventually leave unsatisfied.
- The website of your should be fast. If you want to increase potential and existing enrollments for your school, then your school’s web page should have the ability to load fast. Slow websites can be very annoying for some people browsing through the website of your school.
- Ensure that your website is easily navigable and the users can go to their objective web page with the least amount of time and clicks possible.
- Your website should look professional look. Parents of children looking for enrollments want to find the most professional and interactive website to judge the school in online mode.
2. Improve Search Visibility Organically With SEO:
Most parents research various schools via the web before making the final decision for the enrollment process. Having a better search engine ranking against your competitors can help you a lot in attracting and engaging more parents for your school.
With the help of a quality SEO optimization service, your school’s website can rank up in search engine results. Maintaining your school’s website on the first page is the best online marketing tip for schools.
3. Get More Traffic With PPC Ads:
SEO is a great tool but this online marketing tip for schools take a moderate amount of time. You can always use PPC Ads for generating quick and heavy traffic. You can advertise to the parents of the potential students with the help of various PPC Ads like Google Adwords, Facebook Ads, etc.
You should also plan a structured online advertising campaign for the growth of your school with Google, Bing, Youtube, or Facebook Ads. Determine your goals and objectives and identify the way you should interact with Parents is the best possible way to increase enrollments. Here are few tips that can help you with the use of Google Adwords:
- Create an ad copy that has SEO-optimized keywords and is attractive enough for parents to click on your ad.
- Create a landing page that makes parents feels like they are speaking directly with you via your PPC Ads.
- Understand and determine the expectations of the parent who clicked on your advertisement from the page and deliver it to them. Ensure that it is clear what you want the parent to do on the web page.
- Monitor the performance of your advertising campaigns.
4. Community Building Online Marketing Tips For School Via Social Medias:
Facebook and Instagram can prove to be great for your businesses and brands building. It can largely help to create an online community and generate engagement with potential customers.
Schools using social media to provide information to parents, families, and students is one of the most used online marketing tips for schools. You can upload videos, post events, run polls, ask questions and generally improve communications for an increase in enrollments.
The main goal is to create a community where people can interact with each other for the benefit of your school. You can also use advertisements for the growth of the community on social media platforms like Facebook, Instagram, Clubhouse, etc. Your strategy should depend on your objectives.
Identify the potential customers in your audience. You can increase this audience with advertising campaigns and consistent posting of content relatable to your school. Do you know that Facebook has some more advanced advertising products including remarketing and custom audiences? Through remarketing advertisements, you can advertise to parents who have visited your website. Custom Audiences allows you to promote your product or services to your email list.
5. Engage With Students And Alumni Of Your School On LinkedIn:
Linkedin is a social media platform used as a medium of communication for professionals. The use of Linkedin for your School will be great for your search engine performance. People consider school-mates as great individuals to connect thus bringing your school more benefits to increase enrollments. The use of Linkedin digital marketing tips for schools is a must and very little time-consuming.
You can create a LinkedIn group and encourage ex-students to join that group to create a larger network for building your school’s image in public. When several Ex-students of your school professionally join the group, then it would help in strengthening the image and brand name of your school.
6. Send E-mail Newsletters Regularly:
The use of Email Newsletters Marketing is low-cost, promotional, and a very effective online marketing tips for schools that can be used for the expansion of your business. A basic approach for this would be to send a weekly or monthly marketing email newsletter to the parents of your existing school students. This can prove to be extremely beneficial for the growth in the number of enrollments of your school as the parents would get regularly updated about the events at the school.
7. Publish Videos Online For School Marketing:
Publishing online videos is one of the most powerful communication and online marketing tips for schools tools available for the growth of businesses online.
While several costs are involved in the creation of a professional video, you can disperse it to a large audience without any ongoing expenses. You can upload your video to YouTube and start a youtube channel of your School marketing. You can also upload these videos to your Facebook, Instagram, and LinkedIn pages.
Online Marketing for School is not an easy job but it can become easy if you choose a Digital Marketing Company specialized in Education Sector.
Rankofy is a specialized Digital and Online Marketing Company for Schools and Education Institute. We provide every Digital Marketinf Service at premium quality and best price. Contact us now and get a FREE CONSULTATION ON DIGITAL MARKETING FOR YOUR SCHOOL.
Zomato has grown from a small food review website targeted just at foodies to an international behemoth that serves over 65 million people each month. Zomato is in the entertainment as well as the food market.
Zomato was introduced among the masses as a little home project in 2008, when two techies, Deepinder Goyal and Pankaj Chaddah, were upset because of the difficulty they faced in finding restaurant menus on the internet and decided to take matters into their own hands. Originally known as FoodieBay, this firm grew, becoming Delhi’s largest online restaurant directory by the end of 2008.
Zomato is presently one of the two leading food delivery systems in India, backed by Sequoia Capital, Ant Financial (Alibaba), and Neeraj Arora. Without a strong marketing plan, none of this success would have been possible, and Zomato has spent a lot of money on it.
We have mentioned the basic approach followed by Zomato for Digital Marketing.
Zomato Marketing Plan
Innovation and adaptability are at the heart of the digital marketing strategy of Zomato. Zomato’s key secret is that it can stay up with the ever-changing food delivery scene in a country where everyone loves food.
Zomato focuses a lot on developing the right marketing plan with experts and selecting audience which they will target. They also have specialized plans laid down for audiences of each age, under which they have to perform through various Digital marketing techniques.
People between the ages of 18 and 35 who have access to smartphones and are familiar with using applications are Zomato’s target demographic. It caters to two types of clients: People who wish to order food to be delivered to their homes fall into the first category, while those who prefer to dine out into the second. On many occasions, these groupings cross over. It provides food delivery for individuals who require it, as well as rewards for diners through its Zomato Gold programme.
Zomato’s target demographic/audience includes working professionals who require food in their offices, students who need food in their hostels, those who don’t have time or space to cook for themselves, and people who prefer to eat out on occasion or prefer delivery several times a month.
Search Engine Optimization
Zomato’s paid searches account for only 0.56 per cent of the total searches, whilst organic searches account for 99.4 per cent which is a pretty big deal. This accounts for 66.41 per cent of the app visits generated by SEO efforts. They employee the best SEO hacks for growth.
According to industry reports, Zomato aims for over 900,000 high-ranking keywords that correspond to the user’s thought process.
Furthermore, the company took a very competitive approach of allowing restaurants to build their web pages on the company app and website interface, promoting their menu, reviews, and themes. Furthermore, its URL linking with keywords and obtaining real backlinks from sites add to their benefit.
Social Media Marketing
Getting people to follow you on social media is pure art and communication. Youtube accounts for 34.41 per cent of the traffic generated by social media marketing, while Facebook accounts for 31.82 per cent. The rest comes via Instagram and WhatsApp on the web.
Social Media Marekting done with experts is a gem in today’s world. A glance at the number of followers on Twitter, Instagram, and Facebook can even put multinational brands to shame. On Twitter alone, there are 1.4 million users, with 1.8 million on Facebook and 514k on Instagram who follows Zomato. This achievement is the result of a comprehensive marketing strategy that targets people between the ages of 18 and 35.
The best aspect of Zomato’s social media strategy like hashtag strategy has been mixed languages, viral memes, simple creatives, and funny wording.
Zomato is one of the few such companies whose Emails customers usually do not unsubscribe to. Zomato has established a creative and unique Email strategy that not only attracts a lot of potential customers but also amuse them.
The use of catchy phrases, food quotes, unusual graphic designs, and compelling subject lines are some of the creative approaches that are included in the Email marketing strategy of the firm. Zomato does a phenomenal job in the execution of its Email Marketing campaigns.
The visual advertising on Zomato is a work of art. When it comes to Zomato, the visual creatives are one of the most powerful, from their social media handles to video advertising and billboards. This makes the firm stand out among others.
The power of attracting potential customers with the help of visual graphics is also a very important feature that is used in the marketing strategy of Zomato. The use of sarcasm along with trendy topics in the visual advertisements also make the marketing strategy unique.
Zomato Gold Marketing Strategy
Zomato Gold, a premium service that provides consumers with attractive discounts at participating restaurants in exchange for a monthly subscription, and HyperPure, a food procurement service focused on clean food, have both been added by the team of Zomato as membership benefits to attract more customers.
Zomato didn’t hold back when it came to expanding internationally; it began doing so soon after its introduction. Zomato had opened locations in the United Kingdom, Dubai, the Philippines, Qatar, and many other countries by 2012. They used a two-pronged strategy, launching their product and acquiring competitors such as Urbanspoon (USA), Gastronauci, and Uber Eats, the most recent in a long line of competitors on Indian soil. They have built a good record in their overseas presence as well (Source).
Zomato has one of the most successful digital marketing plan in India. One aspect of Zomato’s marketing strategy sticks out among all of this. The colours and, more often than not, the straightforward and frequently hilarious messaging surely does make the digital marketing strategy of Zomato unique.
The marketing strategy surely has helped significantly in the growth of the firm. A similar approach for digital marketing can help other firms generate massive revenue and sales just like Zomato.
Though you may not have Zomato’s big means to bring their marketing plans to life, you can always apply some fast wins to strengthen your marketing strategy with Rankofy. We are a fast growing name among startups for starting their growth engine.
Web design is the foundation of the marketing strategy of almost every moving company. If you are associated with a moving company and want to attract more customers and improve revenue generation, it’s time to invest in the website of your business. You can post everything about your business on a website and quickly gain new consumers. But there’s a catch: your website must be attractive enough to convince those customers that you’re the best option available out there.
Websites for moving companies that are designed appropriately stand out from the competition and demonstrate that your firm is outstanding in providing the services that the potential customers are looking out for. You won’t have to tell your customers that you’re the greatest moving company in town if your website incorporates modern design trends and optimization tactics. They’ll be able to tell just by taking a glance at your site.
Whether you build your moving company’s website with the help of your own team members or use an agency, make sure it adheres to the following three best practices:
1. Web Design In General
Not every website can be made equally appealing for the viewers. Making a new site perform as intended requires a lot of time, effort, and testing, and turning it into a lead/sales-generating site for your business would surely take much more. For starters, every page of your moving company’s website should have your company’s name and logo. In addition to this, you should include the name, address, and phone number of your business in the footer of each page so that prospective clients may easily contact your company.
User experience design is also a part of high-quality web design (UX). That means you try to understand how your website’s visitors see it, how they navigate it, and what motivates them to become full-fledged clients of your moving company. That implies you’ll need simple navigation, quick page loading time, clear calls to action, and fewer errors.
You may be confident that your moving company website will attract and convert as many new consumers as possible once you’ve implemented all of those ideas. Furthermore, for the sake of Search Engine Optimization (SEO), web design is an essential ranking indication to Google. Because they provide a better experience for Google’s customers, well-designed websites frequently outrank poorly-designed ones. At the end of the day, Google’s goal with every search is to give users the greatest possible experience. To advertise your services online, you can use a current and well-crafted website to meet that requirement.
Although Google’s algorithm cannot view your site in the same way that a human visitor can, it can “read” its code quite well. As a result, if your website is of high quality, Google recognises it and adjusts your site’s rating in search results accordingly.
Overall, this suggests that your site’s design is crucial not just in terms of aesthetics, but also in terms of profit! However, site design in general is only the tip of the iceberg.
2. Design That Is Responsive
The method of having your website look good on any device, from a desktop computer to a smartphone, is known as responsive design. While that may appear to be a lot for a local moving company, it is nonetheless significant. Google has made responsive design an important ranking criterion, and other search engines have followed the same. As a result, if you want to outperform your competition in search results, you’ll need a website that operates on every Internet-connected device, regardless of browser or screen size. From a user-experience standpoint, this is also advantageous. When your website is accessible from any device, everyone can become a client of your firm.
When you solely design for desktop PCs, you get the exact opposite result. When using a smartphone to visit a desktop-only site, the site appears cluttered, tiny, and unstable. However, having a site that looks great on-screen, even if it’s only 4 inches long, makes it easier for your users to read the information available.
This makes it easy for them to navigate your website, learn about your business and the services which it offers, and eventually become a customer. Responsive design influences not only the aesthetic of your website but also how users interact with it and how it functions. Keeping this in mind, all of the best moving business websites are mobile-friendly.
Even if you’re the only moving company in town and your target keywords already score well in Google search results, incorporating responsive design into your website to create a better user experience is still a good idea. Once you’ve done that, you can rest assured that your website will attract more visitors.
3. Optimization Of Conversion Rates
The practice of testing your website to see how you can obtain as many new clients as possible is known as conversion rate optimization (CRO). So, after you’ve got a great website that works on all Internet-connected devices, you can focus on attracting as many new clients as possible. Our web design team at Rankofy has won numerous honours for their outstanding work on the websites of our client’s businesses.
We recognise that web design is the foundation of every company’s online presence, which is why we take great care in doing it. We’ll analyze your company and its goals before creating a one-of-a-kind website that’s personalised to bring you the outcomes you want. We’ll create a website that works for you if you want to increase the number of customers for your moving company.
Website designing is a very important aspect that helps moving companies in attracting more clients to their business and in increasing the revenue generation for their firm. Your company too can have a professionally designed responsive website that would help in the growth of your business online.
Inspect Several Website Design Services Offered By Moving Companies.
Your moving firm can acquire the design services it needs with Rankofy. Our team of designers, developers, and project managers can help you launch your site quickly (within 10 days) or rebuild your existing site (redesign).
To discover more about what we provide, have a look at our moving company website design services below:
- Services for web design
- Services for a website makeover
- Website design services in 10 days
- Services for website upkeep
What are the features of our moving company website design services?
The website of a moving company should have various features which makes it look unique and different from the ones already available online. Keeping this in mind, we have curated various service plans for our customers to help them out in designing the perfect website for your business.
The following are included in all of our moving company website design services:
- Personalized design
- Design that is responsive (or mobile-friendly).
- Basic Search Engine Optimization (SEO)
Optional features can also be added, such as:
- Advance Search Engine Optimization ( Guaranteed ranking on 1st page)
- Integration of databases
- E-commerce functionality
- SEO copywriting by professionals
- System for managing content (CMS)
and a lot more
If you’re unsure what the site of your company requires, reach out to us online to have a conversation with one of our strategists. Our Team would create a personalised proposal and web design estimate for you, which you can share with decision-makers at your organisation and compare to other web design firms.
Why choose us to create your moving company's website?
For a variety of reasons, businesses around the United States and Dubai prefer to collaborate with our web design firm, Some of these reasons include:
We’ve been designing websites for 10+ clients in just 6 months.
- More than 10+ Moving Company websites have been launched by us in 6 months.
- We have an in-house staff of project managers, developers, and designers for solving your problems.
- We offer website maintenance and conversion rate improvement as well as other site-related services.
- For our clients, we’re someone they can rely on to get the work done right the first time.
- With our moving company website design services, you can rest assured that your site will get the care it needs to launch on schedule, rank effectively in search results, and generate leads. Because you’ll be working with a project manager as well as a team of marketers, engineers, and designers.
Today, most people use the web while looking for Packers And Movers Service near them. They usually contact the Packers And Movers Companies shown in the first few result of the search result. If your Packers And Movers Website is not showing at the top rank of the search results then you would be losing out on many opportunities for sales and lead generation for your business. This is where SEO for moving companies can help you out.
Customers generally prefer local Packers And Movers Companies that can serve their packers and movers service to them. SEO for Packers and Movers can help you immensely to target specific keywords that are being used extensively by your desirable targets customers while searching for packers and movers near them.
According to official data, the first website that is shown on Google has a click-through rate of 23.59% on mobile and 30.54% on Desktop. This reduces to only 0.99% on mobile
and 1.13% on Desktop at position 10.
Competitor's Research For Packers Movers SEO:
One of the most important task for beginning SEO for moving companies is to look out what your competitors attaining the 1st rank is doing on their website. There are many things that your competitors are doing that makes them come on the top position of search results. A professional Digital Marketing Company always look at the Backlinks, Google My Business Listing, Domain Authoirty, etc for getting an idea of what they will be facing for taking you at higher ranking.
An in-depth SEO for packers and movers always start with solid and on point competitor research of the top ranking websites. This research would help you in getting insights into the SEO models which your competitors are using for maintaining their rank on the search engine.
Keyword Research Role In SEO For Moving Companies
Keyword Research and the use of the appropriate keyword can help your business blow up in sales. Keywords are a very important aspect of any company’s website. Research the suitable keywords that are related to your business. There are several online tools
available that can help you in keyword research. Insert the main keyword of your page in the Title and Headings used for the site. Use the target keyword at least one time throughout the page. The selection of keywords is very important is a very important
step in setting up a business online
The design that you use for your website should be attractive and can reflect your brand. The theme that you decide to use for your website should be consistent and should be a mobile friendly website. Upload content full of Quality and Value with proper SEO optimization for your websites’ visitors. You can share valuable information and ideas with your customers and engage with them with the help of your site. Post regularly on your site.
The user interface should be such that can help user to navigate through the site easily. Improve and enhance the images used to make sure that the loading time for your website is lesser than that of your competitors. Get your websire designed by professionals with Rankofy’s Web Development team.
Page Titles And Meta Descriptions
The potential customers that visit your website interact first with the page title. Meta Descriptions are extremely important in increasing the reach of your website. Moving Companies SEO services can help a lot in this regard.
1. Page Titles
Page Title and the Meta description are some of the most conclusive factors for packers and movers SEO. The searchers for Moving Companies on the internet see the title and meta-description of your page on result pages. The page title helps them in determining whether they will click on your web page or not.
Ways to use page titles effectively
- Add the main keyword to your page’s title.
- The number of characters used should be up to a maximum of 55 on the site.
- The Search Engine would reduce the characters used in your Page Title if they exceed 55.
- Including the brand name of your moving company business in the title of your page would reduce the click-through rates as it would result in the reduction of the description. Although, you can use 80 characters for the mobile version ofyour website.
2. Meta Descriptions
Meta descriptions can be considered as a summary of the content of your web page. In general, it is shown as a portion of outcomes in the result section of web searches. It helps customers determine whether or not they should click on your site. It is your brand’s first impression, and you do not want to mess it up. This is one of the most important factors that can help your company have a potential customer to select your moving companies over the other search results. Also, Google uses the meta description use in your web page in determining the relevance of the site in search engine results.
Ways to use page Meta descriptions for better SEO:
The meta description you use on your pages has to be extremely relevant to the searcher that searches for businesses or a particular service. You are required to summarize everything with the proper keyword optimization that your company can offer for ranking higher in search result.
Listed down below are some ways which can use:
- For the mobile version of your web page, Try to make even shorter descriptions with an upper limit of 120 characters. You can even add images if you want to in the description.
- Divide the description into numerous sentences of short length.
- Summarize the topic of your web page.
- Each page on your should have a meta description that is distinctive from the other ones.
- Include the main keyword of your web page in the description. Google automatically adds a meta description for web pages if not inserted by the page’s owner and that is why you should focus on creating meta descriptions that can stand out.
If you wish to have more customers that choose your moving company, then you have to find ways to make you stand on the top of the search result against other moving companies.
Moving Company SEO can help your Packers And Movers business increase sales and customers. SEO optimization for moving companies has proved to be extremely beneficial for a lot of businesses.
E-commerce Industry is witnessing a whopping growth rate in Indian markets. Most of the brands including small indigenous brands are also trying to adapt to this trend. This trend is supported by the Coronavirus pandemic.
According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.
The above data must have provided you with the reason to invest in an E-commerce website with a smooth user experience. If you are a small business and thinking about moving to E-commerce, we have collected the top E-commerce marketing tips for 2021 that one should keep in mind while setting up an E-Commerce website in India.
1. Developing And Organised E-Commerce Website:
Developing a user friendly E-commerce website is not an easy thing and the biggest mistake you can make is getting it developed by a website development company with no basic understanding of and importance of SEO and structure in website development.
A bad design website can reduce your E-commerce marketing visibility and increase your cost on PPC Ads due to Google’s Algorithm. Google always reward the well-structured site with high visibility and low Pay Per Click cost which you should not forget.
2. High-Speed Website: For E-Commerce Marketing
According to various reports and research done on SEO factors for a website, the speed of a website is having one of the highest priority lists of most search engines. Any website having a loading time of more than 5 seconds is categorized as a slow site and is put on low rank by search engines.
Only creating an E-commerce website is not the end of your E-commerce marketing journey but it’s the start. The speed of any website is important as it reduces the bounce rate of your website and increases your ranking.
3. Unique Graphics Of Products:
Recently Google had introduced its photo search feature. This feature helps the users in redirecting themselves to e-commerce sites for a product that the user has selected. This useful addition can be a game-changer in E-commerce marketing for websites as they can get clients directly if they use good and on-point graphics.
Google is also giving much more value to websites having unique and genuine photos, graphics related to the content. Investing in a talented graphic designer or graphics designer company will be very useful to your company for ranking.
4. Voice Search Optimization:
Voice search is a new trend that is catching up very quickly between the users. Google is also giving priority to sites that are optimized to the voice search feature. To design a voice search optimize site you need to first understand the meaning of a long-tail keyword, short term keyword and many more.
The future of marketing lies mostly in the voice search function and you should make your website ready for this as soon as possible. Make your website Voice Search Compatible to take one nig step forward in your E-commerce marketing stratergy.
5. Local Search Optimization:
Many times E-Commerce companies forget the value of the local customer base while thinking of expanding their online customer base. We at Rankofy always tell our clients not to forget about their local customers and competitors in the race of getting an online customer base. We even guarantee them to keep their ranking at Top 3 in Local Search Engine Optimization.
A customer is your biggest brand ambassador, and prioritizing one for another is not a good decision. We understand today companies can’t handle every aspect of business that’s why you should partner with us for getting all solutions for your Digital Marketing growth in your industry without any compromise.
6. Using PPC Ads Effectively:
According to a report published by IBEF on E-Commerce growth in India, the Indian E-Commerce market is projected to grow $200 Billion by the end of 2026. The Festival quarter of 2020 has also witnessed an outstanding increase of 88 million users.
The above data must have provided you with the reason to invest in E-commerce marketing with Tools like Google Ads, Social Media Ads, etc in combination with a user-friendly, solid website. If you are a small business and thinking about moving to E-commerce, we would suggest to relying mostly on brand building or lead generation through PPC Ads Campaign in Google Ads or Social Media Ads in India.
7. Focusing On User-generated Content:
We all know the importance of great content but it’s nearly impossible to think of ideas regularly by one or a few people. More brainstorming after a certain point does not work at all and many a time it backfires through low-quality content.
The solution to this problem is to focus more on user-generated content like blogs idea, video ideas suggested by the users. With this approach, you will get unlimited ideas without much trouble and the content would also be something that your user wants which helps a lot in your E-commerce marketing.
8. Personalised Client Management:
Did you know that 80% growth of any business comes from retaining their old customers? But still, most of the companies are focusing a little bit on CRM or CRM providing companies. Not paying attention to your existing client can kill your profit a lot.
Not every two customers are the same, so why should they respond from the same technique your Client Management team uses! Many of your customers can be busy people who need on-point and instance solutions while others want a plethora of options. Client Management also knows as CRM is the most important thing in today’s E-commerce marketing world.
9. Influencer Marketing:
The hype of Influencer Marketing is increasing day by day and brands are using this hype to its fullest. Many big fashion brands, cosmetic brands, etc are incorporating influencer marketing as their main weapon of marketing. Mostly your Digital Marketing Partner like Rankofy are using or having the plan ready to use Influencers for your marketing and growth goals.
We at Rankofy understand how much of an impact these influencers have on their audience and therefore it’s always good to partner with them for our client’s growth. You can also suggest your digital marketing partner incorporate influencer marketing if they are not currently doing it.
10. Accelerated Blog Section:
Have you ever notice how a particular individual becomes some product’s buyer?? It’s called the Buyer Journey. The buyer journey is a process through which every individual has to go for becoming a buyer. It consists of three stages which are Interest Generation Stage, Research Stage and Purchaser Stage.
You need to understand what stage your targeted customer base lies in and give blogs according to them. Blogs are a great way to make a person move upward to the stage by fulling all her/his needs at a particular junction which is Blog. A professional Digital Marketing like us always focuses very hard on developing a marketing funnel consisting of these 3 stages for converting high-quality leads for your E-commerce marketing and business growth.
In today’s fast-moving and digitalized world, E-Commerce can grow at an astonishing rate if they understand the hook of attracting customers via SEO, Social Media Marketing and Digital Advertising. Every E-commerce business should follow all the above points or choose the best digital marketing company for performing all these activities for them for increasing their success rate via deploying best E-commerce marketing techniques..
Quality Backlinks are one of the most important factors for any website or blog ranking. A backlink is a topic which no SEO professional can skip due to its high importance in SEO. Today let Rankofy help you to understand the basic of backlinks with our complete backlink guide for beginners.
What is a backlink?
Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) in simple words are links that are placed on one webpage/website for redirecting users to another website.
Backlinks are just like votes that Google, Bing and all other major search engines give to a specific page. Webpages with a high number of backlinks tend to have high organic search engine rankings.
Why backlinks are important?
Backlinks help with three main things.
Backlinks play a very important role in the ranking factor. Search engines like Google, Bing counts backlinks as votes of confidence. The more votes any web pages have, the more likely it has the chance to rank up for relevant search queries.
How do we know? We’ve studied link-based ranking factors on a few occasions and always find the same thing: the number of backlinks from unique websites (referring domains) correlates strongly with organic search traffic.
Backlinks also help search engines in discovering new content while crawling back pages they already have in their databases.
Since search engines revisit popular pages like Youtube, Facebook, The Indian Express, etc much more often than unpopular ones, backlinks present theirs have much higher chances of faster discovery than unpopular pages.
3. Referral traffic
Backlinks are also heavily used to point people to useful resources from one webpage to another webpage. For example: When someone clicks on such a link containing your webpage link present on any webpage, like by clicking “RANKOFY-BEST SEO COMPANY” you get referral traffic on to the best SEO company webpage.
What are the types of backlinks?
When you get down to it, there are only two types of backlinks: dofollow and nofollow. A person reading a web page will never see the difference between a dofollow and a nofollow backlink. The difference is in the source code. There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile.
- Dofollow Backlinks
Dofollow backlinks are the most common and valuable type of backlink for SEO. When you put a dofollow link on your website, you’re telling Google that the link is organic — as in, the target website didn’t buy the link—and that you’re vouching for the accuracy of the content at the other end of that link.
Dofollow is simply telling Google and the other search engines that “the content on the other end of this link is important and should be noted.”
Nofollow backlinks are less common. They’re also less valuable. They’re used to tell search engines to ignore a particular link.
Google’s official definition of the nofollow tag is, “‘Nofollow’ provides a way for webmasters to tell search engines ‘Don’t follow links on this page or ‘Don’t follow this specific link.’”
How to generate more traffic using backlinks?
1. Create High-Quality Content
Content creation is one of the most important tasks for any business with an online presence.
When creating content, remember to write content that is easily shareable amongst various platforms. You want to create ways that a business could link to your content or share it across social media.
When you rank high on the first page of search results, other websites are more likely to link back to your content.
To make sure you stay on the top of the search results page, create in-depth, high-quality articles.
High-quality Content Consists Of These Factors:
- Lengthy, in-depth content pieces (1,000 words or more)
- A variety of keywords (this is great for short pieces)
- Up to date content
- A great meta description
- High-quality images (make sure to update the alt-text)
- High-quality links
- Internal links linking back to your content (create a web of links between your content)
- Social sharing buttons
- Call-to-actions (CTAs) in your content and on your website
- Content and website is mobile-friendly
- No broken links
2. Be Consistent
Consistency is key to grow your business and getting your business out there for the world to see.
Over the past year, our company has worked on creating more content for our ideal people to read and interact with. Once we started to consistently create content on a weekly basis, we saw a huge increase in traffic and new visitors to our website.
3. Create Shareable Content
Creating shareable content is critical to gaining backlinks. Shareable content creates an opportunity for you to gain thousands of followers, earn new referral traffic and gain high-quality links to help boost your domain authority – giving you that boost to rank higher in search engines.
Our emotional responses to content can play a massive role in whether or not we choose to share that content with others. Content that sparks emotion with someone or creates some type of feeling (happy, loved, sad, angry, etc) are the pieces that have the opportunity to be shared the most.
4. Optimize For The Right Keywords
Selecting high-quality keywords is as much important as selecting a quality website for leaving backlinks when it comes to better SEO.
The success of your organic traffic depends mostly on how well you are at researching and discovering the right keywords for your website.
When you use the right keywords in your content, your website traffic, leads, contacts and sales will increase and grow at a steady pace. Once you find the popular keywords for your business, it is important to repetitively use them in every part of your content.
You want to incorporate these keywords into headings, URLs, titles, subtitles, etc.
hether it be the Covid Pandemic Informations, Bitcoins, Digital Marketing, Apple’s new innovations, Starlink, 5G or anything, digitalization has become an integral part of us. And now we are watching the same revolution of digitalization in art with the concept of Digital Art or Crypto Art.
What is Cyrpto Art or Digital Art?
Digital art commonly known as Crypto Art is an art form that can be verified using an NFT (Non-fungible tokens). An NFT is a special token that represents a unique ID that is linked to a piece of Crypto Art that cannot be replicated and is used to verify ownership of a piece. It can be attached to anything: a JPEG, GIF, MP4, even music. This token that proves ownership of the ‘original’ file is stored on the Blockchain which is a permanent ledger that can be accessed from any computer over the world.
Why is Crypto Art valuable?
Crypto Art is valuable! The value of Crypto Art is based upon scarcity, and the fact that Crypto Art is not reproducible due to the NFT makes it a much more valuable asset in the near future.
Another component that adds value to it is the simple fact that buyers see huge artistic value in it. Some collectors buy Crypto Art purely for spectating, but others buy the work because they want to support the artist or they feel a connection to the work.
One of the best parts about selling Crypto Art is that the artist always retains copyright and gets royalties from each sale on the secondary market. They can even edit and modify the work—or just sell it outright! Instagram and social media platforms profit off the artwork, while with Crypto Art the artist can profit off their own art.
One such person who tried to bridge the gap between physical and digital art form is Beeple. Mike Winkelmann started selling pieces that include both a physical token and an NFT on the blockchain. This means when you buy certain Beeple pieces, you’ll be sent a physical token that includes a digital screen that can display the Crypto Art along with a certificate of authenticity, and it comes in a fancy box.
Beeple’s Crypto Art has sold for millions. His visionary and often irreverent digital pictures have propelled him to the top of the digital art world, winning him 1.8 million followers on Instagram and high-profile collaborations with global brands ranging from Louis Vuitton to Nike, as well as performing artists from Katy Perry to Childish Gambino.
How to buy Crypto Art?
So now after reading all you want to buy a Crypto Art but don’t know how to get one?
If you are looking to buy Crypto Art then you have to follow a simple process. When you sign up for a Crypto Art marketplace, you’ll need to make an account and attach a crypto wallet. One needs a crypto wallet because in order to be able to sell or buy Crypto Art one has to have a funding source to withdraw cryptocurrency from or deposit it into.
Crypto Art almost acts as an investment like Digital Marketing for business. So instead of having to be like a company that goes public, you can be an artist that people can invest in. It’s kind of like an IPO except it’s based on motion designers as the entity that’s going public. Another thing to note is that Crypto Art has a history of appreciating in value each year, on average of around a 7% increase per year.
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Finding the Best Digital Marketing Services Company In Chandigarh or anywhere else has many parameters to it. Good research regarding a particular Digital Marketing Services Company, their completed projects, and their customers’ testimonials are some things you should look at first. Each business house has its requirements, and they should always choose a Digital Marketing Services Company according to their business needs.
DIGITAL MARKETING OR INTERNET MARKETING IS PROMOTING AND CREATING BRAND AWARENESS USING THE INTERNET.
Lets find out why should any business employee an Internet Marketing Compnay for taking care of their Digital Growth.
1. Your Brands Become Much More Interactive:
Marketing Campaigns give your customers a more personalized experience in comparison to Traditional Marketing. With Digital Marketing techniques like Social Media Marketing, SEO, Online Advertisements, E-mail Marketing, your business grabs much more audience. Stuff like images, infographics, short video, client testimonials keeps your audience informed and engaged.
2. Mobile Access:
Around 76% of American adults own a smartphone and use them for news and social networking activities. In India, most people have social networking accounts open. Rankofy helps you to reach them while they are doing this. With an advance Digital Marketing Strategy put into use by the Best Digital Marketing Services Company In Chandigarh, you can be in front of your target audience everywhere-everytime.
3. Significantly Increase Of Business Reach:
Digital Marketing helps to increase your brand visibility. With a Digital Marketing Services Company In Chandigarh like Rankofy, you can easily target audiences particular to your business requirements. Traditional marketing comes out as an ineffective tool to reach a target audience as compared to Digital Marketing.
4. Digital Marketing Helps In Customer Relationship:
Customer relationship is the most vital thing for every company. Digital Marketing allows modern brands to foster better customer relationships. Where most traditional marketing provides one-way communication, Digital Marketing Services allows two-way communication with consumers in real-time. It helps a brand to address their consumer questions and concerns without delay.
5. Social Media Platforms:
Most people today are using social media platforms. All Social Media Sites allow brands to communicate and engage with the customer in a significant way. Social Media Marketing is a great way to make your content reach your target audience. Rankofy provides Social Media Marketing Services In Chandigarh and to other places with the best strategies to make your brand reach your targeted customer.
6. Your Competitors Are Doing It:
If you want to remain competitive in your industry, it’s vital to keep up with your competitors. Most companies nowadays are shifting to digital platforms with the help of Digital Marketing Services Company In Chandigarh, Delhi or even from companies in their surrounding places to keep them ahead of their competitors. There is a good chance that many of your competitors are already using digital marketing strategies to reach new leads, engage current customers, and influence customers.