5 Digital Marketing Trends to Consider in 2026 (Updated Guide by Aastha Agarwal)
Digital marketing has gone through a massive transformation in the last few years. Between AI advancements, privacy changes, and platform updates, 2026 feels like the beginning of a completely new era.
- What worked in 2022 doesn’t work today.
- What worked in 2024 is already outdated.
And what works in 2026 is a mix of AI, creativity, data intelligence, and user-first experiences.
From my own work managing SEO, ads, and performance campaigns for different brands in India, I’ve seen this shift firsthand. Companies that adapt quickly grow faster, reduce marketing costs, and build stronger digital trust. Those who ignore the new trends slowly fade out.
Below are the 5 biggest digital marketing trends for 2026, explained deeply — with examples and personal experience.
1. AI Is No Longer a Tool — It’s the Foundation of Digital Marketing (2026)
By 2026, AI has shifted from being a “nice-to-have” feature to the backbone of marketing operations.
Since ChatGPT’s mainstream boom (2023–2025), most brands now rely on AI for:
- SEO content creation & optimization
- Real-time personalization
- Predictive analytics
- AI-powered ad targeting
- Competitor insights
- Understanding customer intent
- Marketing automation
AI now handles 60–70% of repetitive tasks automatically, while marketers focus on strategy, creativity, and growth.
How AI Has Changed the Game
Earlier, marketers manually tested creatives, wrote ad copies, checked analytics, and spent hours optimizing campaigns.
In 2026, AI does the heavy lifting:
- It predicts which customer segment will convert.
- It shows different creatives to different audiences automatically.
- It generates SEO-driven content suggestions in real time.
- It creates personalized landing pages on the fly.
- It understands user intent better than humans.
AI also interprets millions of data points — something human marketers simply cannot do.
What’s new in 2026?
AI tools now integrate directly with:
- Google Search Console
- Meta Ads Manager
- CRM system
- WhatsApp API
- Website personalization engines
Meaning: Campaign optimization happens on autopilot, not manually.
From My Experience
Between 2024–2026, I helped multiple clients shift from manual marketing to AI-led marketing. One client in the finance industry saw:
- 42% lower CAC,
- 3X faster lead qualification,
- and 25% more conversions —
just by integrating AI-based ad targeting + AI landing page optimization.
AI is the smartest marketer in the room now — and the brands that embrace it fastest will win.
2. Voice, Chatbots & AI Assistants Dominate Customer Experience (CX)
Voice search usage in India has exploded since 2023 — thanks to cheaper smartphones, multilingual voice support, and better accuracy.
People now use voice commands for:
- Shopping
- Customer care
- Finding local services
- Booking appointments
- Comparing prices
By 2026:
- 1 out of 3 searches in India is voice-based
- 80% of customers interact with brands through AI chat
- WhatsApp AI assistants have replaced traditional customer support
Customers don’t want to wait for responses. They want answers right now, in natural language. Voice search and AI-driven chat interfaces have exploded in India. Inface my company use AI to deal with calls previously we are having a proper team to handel but AI change the overall game.
Why this matters
Customers today want:
- instant replies
- personalized suggestions
- accurate information
- 24/7 problem-solving
AI assistants make all of this possible at near-zero cost.
Real Example
For one D2C brand, implementing a WhatsApp AI chatbot reduced human customer support workload by 65% and improved closing rates because customers received instant answers and replies.
You can also check what’s work on 2022 in digital marketing and how fast is industry change.
3. Mobile-First & App-First Marketing Is Mandatory (Not Optional)
Smartphone penetration in India is above 80%, and consumers expect fast, frictionless experiences.
In 2026:
- Google uses Mobile-First Indexing more strictly
- Slow or non-responsive websites lose rankings instantly
- App-like mobile experiences convert significantly better
What Mobile-First Really Means in 2026
- Ultra-fast page load (2 seconds or less)
- App-like website experience (PWAs, clean UI, minimal clutter)
- Click-to-call, Click-to-WhatsApp, UPI-ready funnels
- Simple checkout
- Mobile-focused ads
- Vertical video ads for mobile audiences
- Voice-enabled search inside your app/website
What businesses need now:
- Ultra-fast mobile pages (AMP or lightweight builds)
- Click-to-WhatsApp funnels
- Instant checkout / UPI integration
- App-based loyalty programs
- Mobile-focused ads in Meta, YouTube & Google
- Mobile SEO and structured data
If your user experience isn’t optimized for mobile, your conversions will suffer — even with good traffic.
Personal Learning
I’ve seen brands lose 40–60% conversions only because their website was slow, cluttered, or not mobile-friendly.
After redesigning mobile funnels, conversion rates improved by 27–55% across several clients.
4. Multichannel & “Connected Experiences” Are the New Normal
In 2026, customers interact with a brand across 6–8 touchpoints before buying.
This includes:
- Website
- YouTube
- Google Search
- Chatbots
Businesses can no longer depend on only one or two channels.
What Multi-Channel Really Looks Like Today
A typical user journey might look like this:
- Watch a short Instagram Reel
- Visit the website
- Engage with a WhatsApp AI message
- See a Google retargeting ad
- Read a blog
- Visit the YouTube page
- See an influencer talking about your brand
- Finally convert
If your brand doesn’t show up everywhere consistently, customers lose trust and forget you.
What works in 2026:
- WhatsApp + Instagram + Website funnel
- YouTube + Blog + Google Ads combo
- SEO + AI content + internal linking
- LinkedIn thought leadership for trust
- WhatsApp automation for nurtures
Brands that create a consistent, connected digital journey are winning in 2026.
My Practical Observation
Brands that use 3 or fewer channels grow slowly.
But brands that use 5+ synchronized channels grow:
- faster
- cheaper
- stronger
- with more brand trust
The goal is presence, not pressure.
5. Automation Drives Productivity & Revenue
Marketing automation has grown massively since 2022.
In 2026, automation covers:
- Lead qualification
- Email flows
- Retargeting
- WhatsApp responses
- Ad budget allocation
- Reporting & analytics
- CRM tagging and scoring
- A/B testing
- Content distribution
This frees marketers to focus on:
- Strategy
- Creativity
- Data insights
- Experimentation
- CRO (Conversion Rate Optimization)
Businesses that automate save 30–40% time and generate more consistent results.
What Marketers Should Focus On in 2026 (My Advice)
Despite rapid changes, the basics still drive 80% of growth:
SEO
- High-quality content
- Fast websites
- Strong brand building
- Reliable ad funnels
- Customer retention
- Clear messaging
New tools help you scale… But fundamentals help you win.
To stay ahead in 2026, businesses must adapt to AI-driven tools, multichannel engagement, mobile-first experiences, powerful automation, and smarter customer communication.
The companies that invest today will grow faster than their competitors — and the gap will only widen.
If you’re looking for a marketing partner who understands AI + human creativity, we at Rankofy help brands grow with modern, ROI-focused digital marketing.
By Aastha Agarwal | Digital Marketing Manager (5+ Years of AI & Performance Marketing Experience in India)
AI-Powered Personalization & Smart Marketing Strategies: With My Real Experience
Despite so many factors that have changed over the past decade, digital marketing is still about targeting the right person at the right time with the right message. But “right” now means something entirely different. With the ascendancy of mature artificial intelligence, personalization has gone far beyond names in an email or segmenting an audience. But today, AI-based personalization and ad-targeting tech are fundamentally altering how brands communicate, connect and convert — creating customer experiences that are smarter, smoother and more relevant than ever before.
For any digital marketing company, this move is not only an opportunity — it’s increasingly an imperative. Access to AI-powered tools that allow you to personalise your messaging in real time, urges brands to predict what customers want and deliver personalised experiences across all touchpoints.
In this blog, I’ll break down what AI-powered personalization really means, how it works, and how businesses are using it to gain a massive competitive advantage.
What Is AI-Driven Personalization?
AI-driven personalization is the use of artificial intelligence to deliver highly relevant content, recommendations, ads, and messages based on an individual user’s behavior, intent, and preferences.
Instead of one-size-fits-all campaigns, AI studies customer data to understand:
- What users are searching for
- Their browsing patterns
- Purchase history
- Content engagement
- Past interactions with a brand
- Real-time behaviour
With these insights, AI can predict what a user is likely to want next—allowing brands to craft experiences that feel genuinely personal.
The Rise of Hyper-Targeted Marketing
If personalization is smart marketing, hyper-targeting is personalization on steroids.
While traditional segmentation groups users based on broad categories like age, gender, or interests… hyper-targeting creates micro-segments based on intent and behavior.
For example:
- “Users likely to buy within 48–72 hours”
- “Customers who prefer premium over budget products”
- “Visitors who drop off due to price sensitivity”
- “Mobile-first users who watch 90% of videos till the end”
This gives marketers the ability to craft laser-focused campaigns that talk to exact user needs rather than generic profiles.
Hyper-targeted marketing is the reason why some brands convert better, spend less, and retain customers longer.
My Personal Experience
When I first started using AI for hyper-targeting in a finance campaign, the difference was unbelievable. A single micro-segment called “Users likely to open an account within 7 days” performed 4X better than a broad interest-based audience.
This was the moment I realised: AI doesn’t just optimize… it anticipates.
How AI Enables Hyper-Targeted Marketing
1. Predictive Analytics for Customer Behavior
AI can forecast customer behavior before it even happens. It can predict:
- What a user might buy next
- When they might purchase
- What messaging will trigger a response
- Which users are at risk of churning
Brands that use predictive analytics enjoy higher ROI and reduced marketing waste.
Predictive analytics is the biggest cost saver I’ve used personally.
For a pension product client, predictive scoring helped us reduce CAC by almost 35% because AI could identify high-intent leads earlier than our manual filters.
2. Real-Time Personalization
AI updates user profiles in real time. If a customer suddenly shows interest in a new category, the system immediately adapts recommendations, ads, and content.
Imagine a customer browsing summer outfits. Within seconds, they might start seeing:
- Personalized product suggestions
- Curated summer lookbooks
- Discount pop-ups related to warm-weather fashion
This instant adaptation boosts engagement significantly.
My Experience:
When I tested real-time personalization on an e-commerce funnel, product page engagement increased by 52% without increasing ad spend. The system adapted so quickly that customers felt the website “understood” them.
3. Dynamic Ad Targeting
Ad platforms powered by AI — such as Meta Ads, Google Ads, and programmatic networks — use machine learning to:
- Identify high-intent users
- Optimize bids automatically
- Test different ad creatives
- Deliver the best-performing versions to each individual
AI takes guesswork out of ad optimization and ensures efficient spending.
For me, dynamic ad targeting was a game changer.
Earlier, we used to manually test 10–20 creatives. Today, AI can test 200+ variations in a day and automatically kill the poor performers — something no human team can match.
4. Behavioral Email Automation
AI doesn’t just send emails — it customizes them.
It can decide:
- What time a user usually opens emails
- Which subject lines perform best
- The ideal email length and tone
- When to send follow-ups
- Which offer is most likely to convert
This transforms email marketing into a powerful hyper-personalized tool.
Example from My Work:
Using AI-driven email flows for a small business, we increased open rates from 18% to 44% simply by letting AI choose send-times based on each customer’s opening habits.
Why AI-Driven Personalization Matters in
1. Consumers Expect Tailor-Made Experiences
More than ever, people prefer brands that “understand them.” Generic messaging no longer works — personalization is now the norm.
2. Higher Conversion Rates
Personalized recommendations can boost conversion rates dramatically because they speak directly to customer intent.
3. Better Customer Retention
When customers feel valued, they stay longer. AI personalization improves loyalty by creating more meaningful brand experiences.
4. Cost-Efficient Marketing
Hyper-targeting reduces wasted ad spend by focusing only on users who are likely to convert.
How Businesses Can Get Started
- Collect First-Party Data – Start with your own data—user behavior, purchase patterns, and past interactions.
- Integrate AI Tools – Use AI-based CRM systems, personalization engines, chatbots, and automation tools.
- Create Micro-Segments – Move beyond demographics. Segment users based on actions and intent.
- Test, Measure & Optimize – Use AI-driven A/B testing to improve ads, content, and messaging.
- Stay Ethical – Be transparent. Respect privacy. Personalization should feel helpful—not intrusive.
AI-driven personalization and hyper-targeted marketing are shaping the future of digital marketing. Brands that adopt AI early will deliver richer, more meaningful customer experiences—while reducing marketing waste and improving ROI.
As AI becomes smarter and more accessible, the gap between generic and personalized marketing will only widen.
The companies that win will be the ones that use AI not just to automate—but to understand their customers deeply and serve them better.
How Small Businesses Can Use AI Tools to Reduce Marketing Costs (Our Personal Experience)
By Partha Dolui – Digital Marketing Manager with 5+ years of experience in AI & Performance Marketing
Marketing is getting expensive every year. Small businesses in India often struggle with limited budgets, small teams, and increasing competition. However, the good news is that AI tools have become the biggest cost-saving opportunity for SMBs in 2025.
With the right approach, AI can reduce your marketing costs by 30–70% while improving quality, speed, and ROI. We tried to cover all AI tools which we are using for our Digital Marketing Agency Rankofy
This guide explains:
- What small businesses can automate
- Best low-cost AI tools
- Real examples
- Mistakes to avoid
- A simple setup plan
If you’re looking to optimise your overall marketing, you may also like:
Related: Importance Of Digital Marketing Company For Your Business
Why AI is a Cost-Saver for Small Businesses
Traditionally, small businesses needed multiple roles:
- Content writer
- Designer
- Video editor
- SEO specialist
- Ads optimizer
- Customer support staff
Hiring even 2–3 of these roles costs ₹50,000–₹1,00,000+ per month.
AI doesn’t replace humans—but it reduces the workload by 60–80%, allowing one person to manage multiple functions. We slowed down our hiring and started investing in AI tools, it’s actually increased our efficiency and made us smarter.
1. Reduce Content Creation Costs with AI
AI in content creation is one of the highest ongoing marketing expenses
Typical costs:
- Blogs: ₹1,500–₹5,000 per article
- Social graphics + captions: ₹10,000–₹25,000/month
- Website pages: ₹5,000–₹30,000+
Best AI Tools for Content
How AI Saves Money
Using AI, you can produce:
- Blog outlines
- Full article
- Instagram posts
- Email newsletters
- Product descriptions
…at almost zero cost compared to hiring full-time writers.
2. Save Money on Graphic Design
Tools like Canva + AI Magic Studio have changed design forever.
Design agency cost: ₹15,000–₹40,000/month, Canva Pro cost: ₹499–₹999/month
Tools
- Canva Magic Design
- Adobe Express AI
- Midjourney / DALL·E for custom images
A single person can now create 30–40 branded creatives in a single day.
3. Automate Social Media Management
Posting consistently is tough for small teams.
AI handles:
- Post ideas
- Hashtags
- Captions
- Scheduling
- Analytics
Tools
- Predis.ai (India-friendly)
- Buffer AI Assist
- Hootsuite OwlyWriter
- Later AI
Cost savings:
Agency → ₹20,000–₹50,000/month
AI tools → ₹900–₹3,000/month
4. Reduce Customer Support & Lead Follow-Up Costs
Small businesses lose leads because they respond late.
AI chatbots solve this by offering instant responses.
Capabilities
- WhatsApp auto-replies
- Lead filtering
- FAQ support
- Appointment bookings
- Product recommendations
Tools
Using AI chat support vs hiring staff → saves ₹15,000/month easily.
5. Lower Video Editing Costs with AI
Reels are mandatory now—but editors are expensive.
AI Video Tools
Cost difference:
Video editor → ₹10,000–₹30,000/month
AI → ₹500–₹1,500/month
You can create promo videos, product reels, and testimonial edits in minutes.
6. Reduce Wasteful Ad Spend Using AI Optimization
Most businesses waste money on ads because of:
Poor targeting, Wrong keywords, no creative testing, Poor copy, no optimization
AI in business fixes all of this.
Tools
AI helps reduce CPC by 20–40%.
For deeper insights:
Related: Top 10 Ways to Optimize a Paid Search Campaign For Your Online Business
7. Automate Reporting & Analytics
Instead of hiring analysts, you can automate:
- Weekly ads reports
- Monthly analytics
- Website performance dashboards
- SEO audits
Tools
- Looker Studio AI
- GA4 Insights
- HubSpot AI
- Semrush Reports
Time saved: 8–12 hours per month.
Real-Life Example (Indian SMB)
A bakery in Jaipur used:
- Canva for design
- ChatGPT for content
- Predis for social posts
- InVideo AI for reels
- Interakt for WhatsApp replies
Before AI:
- Agency cost: ₹25,000/month
After AI:
- Total AI tool cost: ₹1,400/month
- 44% more leads
- 75% lower design cost
- Faster response times
This is a very typical result for Indian SMBs adopting AI tools.
Common Mistakes Small Businesses Make with AI
- Publishing AI content without human editing
- Overusing free tools with limited features
- No brand voice guidelines
- Using too many tools
- Expecting 100% automation
Use AI as support, not a replacement.
We don’t recommend using AI content as it can write correct,ly but it gathers all available information nothing new but we as a human can actually build smart content that useful for every readers.
7-Step Plan to Start Using AI Smartly
- Identify time-consuming tasks
- Pick 3 core AI tools
- Set a brand tone guide
- Train one team member
- Automate one task at a time
- Review weekly
- Scale gradually
Conclusion
AI is no longer optional—it’s a competitive advantage for small businesses in 2025.
With the right tools, you can:
- Reduce marketing cost by 30–70%
- Create more content
- Improve quality
- Respond faster
- Generate more leads
- Scale without hiring big teams
Small businesses don’t need big budgets anymore— they need smart AI adoption.
About the Author
Partha Dolui
Digital Marketing Manager | 5+ Years Experience in AI, SEO, and Performance Marketing (India)
Aastha helps small and mid-size businesses in India grow using AI automation, SEO, and high-ROI performance marketing. She specializes in reducing CAC, building content strategies, and using AI tools to scale marketing without increasing team size.
She has worked with multiple startups, D2C brands, and financial service companies across India.
Top SEO For Content Marketing In 2022 Trends
In recent years, content marketing has evolved into being an attractive way to connect with customers. For companies of all sizes, content marketing is proven to be a successful approach for attracting prospects, generating leads, and driving conversions. SEO for content marketing in 2022, is an essential component of content marketing. If you want your stuff to be seen by the masses on search engines, SEO optimized content marketing is a must-have aspect of your content strategy for today and the future. Your content will be more likely to be noticed by the right people at the right time in the right locations if it is SEO-optimized.
The versatility of content marketing is one of the most appealing features it has. When it’s in the proper hands, your content can be diverse and dynamic, ranging from website content to social media postings to blogs to videos.
According to HubSpot’s State of Marketing Report 2021, 82 percent of marketers spend on content marketing, with 60% evaluating its effectiveness via sales.
As a successful digital marketing specialist, it’s critical to be aware of the significant content marketing and SEO developments that will emerge in 2022.
Every content marketer understands the significance of ranking first on Google’s search engine results page (SERP).
You must modify your content marketing plan to incorporate four critical elements:
- Prepare for branded search by researching keywords and incorporating them into your content as needed.
- Look into the people you’re working with. Also, to get the most out of your content, inquire about marketing outcomes.
- Set up keyword and search monitoring to keep track of how well your keywords are doing and to add new ones as they come up.
- Add questions in your short and long-form content.
1. Google Discover
On your phone, Google Discover is a swipeable content bank. It’s personalized content generated by an algorithm that analyses your online and app behaviour, as well as your location, to provide a selection of information relevant to your likes and interests depending on what you search for and read.
Of course, this is a gold mine for content marketers since it enables your information to appear in people’s mobile feeds without them having to seek it. So, what’s the best way to get your content on Google Discover?
- Create excellent content – this may sound self-evident, but Google only wants to show its users the most relevant and high-quality information, so make your content stand out from others by providing user rich experience.
- Focus on authority and trustworthiness – Google values the expertise and will reward authoritative content with high rankings, so adding quotations from experts or showing why you’re the authority on the subject will play a big role in the success of your content marketing in 2022 plans.
- Optimize your website – having amazing content won’t help you if your website is extremely slow or unavailable. Revamp it out by creating a whole new website keeping in mind the advancement on the website front topic with top SEO for content marketing in 2022 techniques that will help you in getting a higher rank.
- Consider the descriptions – Avoid headlines that are too promotional or clickbait, since they will turn off your viewers. This type of headline and description gives a warning signal to your search engine bringing your SEO for content marketing in 2022 plans to the ground.
- Maintain content timely – Users want information that is relevant and timely, so search for ways to capitalize on current events or trending topics. This technique is also very helpful in the eyes of search engines as it let them know that you are a genuine person who follows your area deeply and want to share his/her ideas on a regular basis.
- Include eye-catching and relevant photos in your content – The newest thing that search engines have added is content discoveries through photos. Most marketer believes that SEO for content marketing in 2022 which highly be focused on visuals, so make sure you’re incorporating them in your content.
Visuals, according to Toon, are becoming more crucial to Google. “For Google, image search has become more of a deal. Google Discover is altering the way we use the search engine, and sites with great graphics are beginning to rank higher.
Interactive content has grown in popularity among companies in recent years as it encourages prospects and clients to interact. Calculators, quizzes, polls, maps, infographics, games, and TV series like Black Mirror’s Bandersnatch are examples of interactive content.
Interactive material receives double the engagement as static information, according to Demand Gen’s State of Interactive Content study, and may be especially beneficial for B2B marketing efforts such as live webinars or virtual events.
There are a variety of methods to employ interactive content along the marketing funnel, and each kind serves a particular function, such as raising brand recognition or generating leads.
2. Artificial Intelligence (AI) Will Play a Larger Role in Content Production
When it comes to creating engaging content material, the human touch is the most crucial thing. In today’s material-saturated environment, content marketers take satisfaction in selecting the correct word or phrase or using wit to draw attention. Good copy is an art form, and achieving the proper tone and message to identify brand identity takes time and effort.
However, duplicate creation will become more complex than ever before thanks to Artificial Intelligence (AI). Google has been investing in natural language processing methods to enhance its computers’ interpretation of search queries for the last several years. This step by Google will change the whole content world and if you want to be protected from this we would suggest adding creating your own content in your SEO for content marketing in 2022 in your checklist without any delay.
Automation is a more cost-effective choice for many firms. However, the message, sequence, and tone are often incorrect. SEO professionals will benefit from this sort of AI technology since it allows them to automate the creation of copy components such as title tags, meta descriptions, and alt tags in bulk.
3. What Should Content Marketers Include in Answer-Based Content?
When searching for information online, today’s customers are looking for answers. The most prevalent sort of term is ‘how,’ which accounts for the maximum of all Google searches.
Customers are increasingly turning to technologies to ask queries, whether it’s typing into a search engine on a laptop or mobile device or utilizing voice search. When it comes to the art of copywriting, this is an exciting development for content marketers.
SEO For Content Marketing In 2022 And Future
As you can see, there are many innovations in SEO for content marketing in 2022 that may help you increase engagement and conversions. The idea is to understand your audience and their problems so you can generate content that is both helpful and genuine.
Customers now want to feel as though businesses are communicating with them on a personal level. They want an immersive experience via interactive content and are seeking answers through question-based searches.
It’s now all about developing SEO-friendly content that gets your company discovered on search engines and other important channels like social media. It is also about keeping in mind your goal of providing genuine and helpful content to your target audience. You may not even need to start from scratch: undertake a content audit to discover what content you currently have that is relevant and can be reused or updated.
It’s an exciting moment for content, so go out there and start researching, planning, and creating. If you are a busy professional who dedicate his or her maximum time on your work then doing intense research for creating content is a ba choice. For helping you, we at Rankofy offers high-quality SEO friendly content for website, blogs, social media posts, question asnwers writing and many more top content marketing services. Contact us and avail our renowned services backed by experienced professionals now!
Why Branding With Carrier Bags Works Till Now!
From our childhood, we are purchasing items from shops and brands. But have you ever wondered why shops and brands give you carrier bags with their company’s logo, name and address printed on them for free even though they may add to their overall cost a lot?
Many of you will be thinking that clients will always need a bag to transport the items and that is the reason. But it’s just the half side of the story. The most vital reason and popular reason businesses use carrier bags are to promote them through branding with carrier bags.
Let us now see some prominent players who use this carrier bags marketing strategy for leaving an impact on your mind-
- KFC
- Reliance
- Big Bazaar
- Pantaloons
- Domino’s Pizza
Here’s how graphics related to your company on bags may assist you with your branding with carrier bags strategy.
1. Creating A Customer Base For Your Business
When it comes to branding and advertising, just a few individuals think about using branding with carrier bags. Shopping bags with a brand’s logo, name and various other details, on the other hand, has been shown to be an incredibly powerful advertising technique.
When a customer orders anything from you, you give them one of these bags. Your company name, logo, product picture, and contact information are all printed on custom shopping bags. That’s the information you want people to remember when it comes to marketing your company.
Customers carry this information in their bags everywhere they go. As a consequence, they’ve effectively transformed into walking advertisements for you. That is why branding with carrier bags is often considered as the most cost-effective strategy to promote your company.
2. Developing Trust Through Branding With Carrier Bags
For a company to succeed, it must have a high level of trust and goodwill among its customers. Marketing yourself to other customers with your shopping bags is a great way to earn this trust.
Potential shoppers notice your brand name when they view your bag containing your company’s logo and details in someone’s hands. It’s not only about the bag’s style or your business name; it’s about who’s carrying it – a normal person like all others.
It shows that your items are reliable and are being used by regular people thus making it an attractive choice to most people. When a prospect is seeking products related to the category which your offer, your name will surely strike in their mind due to such effective and connecting advertising that you did through your valuable customers by branding with carrier bags.
3. Helps In Customer Relationship Building
Building a sweet and caring relationship with all customers should be the main focus of every business. According to various studies it had been found that a company’s 80% of sales is generated due to their existing client or through the customers who have arrived due to the existing customers.
Plastic bags or today’s generation eco-friendly bags outlast all other types of bags in terms of durability. They’re stylish, reusable and somewhat waterproof also. Due to all these USPs, they have become the first choice for using it for carrying various daily required items by customers.
Customers are more inclined to retain and reuse that bag for a long period as a result of this the buyer will remember your brand as long as the bags are utilized if you have done branding with carrier bags correctly.
Alternatively, using eco-friendly bags can ensure to tackle the concerns of your business regarding climate change. This would empower the image of your business.
Conclusion:
Marketing is neither a science nor art but it is a combination of both art and science. It is a well balanced human behaviour that makes people do what they believe is the best for them. In this competitive world, even the smallest things work much more perfectly than big marketing techniques and one of them is branding with carrier bags. Use this marketing hack in your favour and make yourself stand out in your industry.
Want such amazing content on marketing? Follow us and get many more hacks regarding marketing now! For any suggestion or taking our personalised digital marketing services for remarkable business growth contact us now!
Top 5 Benefits Of Website Development Course In Bhiwani
From the early 2000s to 2022, Website Development is at the centre of the IT industry and with the growth of IT, Website Development is going to retain its position as a high growth profession in the coming future.
But if you think some basic HTML and CSS codes will get you a good position in this field then you are absolutely wrong. With time web development has changed a lot. Now is the time for code-less Website building skills which only a few website development courses in Bhiwani teach you. Let us know the top 5 reasons why you should learn web development from an experienced website development course in Bhiwani provider.
Top Sector In IT Industry For Job:
Website Development is known for its vast recruitment in India. Each year lakhs of professionals are placed in this sector. Even with such high demand, there is a vast black hole of skilled Website developers in India. Our Website Development Course in Bhiwani is designed with a perfect combination of Theory and Practical experience that will help you to make yourself get out of this unskilled territory with proper guidance.
Add Weight To Your Existing CV :
Sound knowledge of Website Development and especially the knowledge of software like WordPress, Woo-commerce, and Shopify adds great weight to your CV. Today, most IT companies are searching for professionals who have knowledge of many things related to the field and having a certificate that shows your capability in various subsets of Website Development will be the gamechanger for sure.
Anyone Can Learn Without Problem :
The most amazing thing about learning new generation website building skills that we teach in our Website Development Course In Bhiwani is the minimal or no use of coding that it has. Modern-day website development tools have made it possible for people from any field to learn how to design premium level websites.
Freedom To Work From Anywhere :
The year 2020 has shifted our lifestyle and work culture from an office to a house atmosphere. But this system is not new in the Web Development industry. Most of the premium website development tools which Rankofy’s Website Development Course In Bhiwani teach are present on the cloud. That’s why most recruiters have no problem providing a work-from-home offer to these web developers.
Job With High Salary :
Website Development is considered one of the highly paid jobs all over the world. According to various news reports throughout the world, the average salary of a website developer throughout the world is around 65,000 US Dollars which is equivalent to approx 50 lakh Indian Rupees. Even if you start in India you can get a job for Rupees 8 Lakhs per annum as a fresher.
Conclusion
Website Development is a field that was there and will be there for the next many decades. This sector is always a place of high growth for professionals if you are keeping yourself updated with the new technologies that come to this field. The latest entry in the web development field is the adaptation of code-less website building tools like WordPress, Shopify etc. All these latest tools are not included in our college syllabus due to a laggy education structure. But as a web development enthusiast, you should always learn about these things from courses like our Website Development course in Bhiwani to make yourself stand out among others. So hurry and enrol now on our Website development course where we not only teach you but make you build a website from scratch. Contact now to avail the extra offer of a FREE DOMAIN during our course.
Most Important Advantages of Pay-Per-Click Advertising for Small Businesses
Every Digital Marketing strategy is built by placing Website traffic in the centre. Web traffic is what gets your business’s word and values out to your targeted people. It is the most efficient and effective approach to build and expand an audience, recruit solid brand members, enhance brand awareness, and off-course increase revenues. The advantages of PPC marketing for your business is discussed in this article curated by the leading expert PPC professionals of Rankofy – the best PPC Company in Chandigarh.
The role of PPC advertisements in digital marketing proves to be beneficial for small businesses. It is especially advantageous for small enterprises, which typically have much fewer marketing resources. This is where pay-per-click advertising comes in handy as a cost-effective marketing solution for keeping your budget in check while also increasing online traffic. From now on, we’ll refer to it as PPC.
What is Pay-Per-Click (PPC) and how does it work?
PPCs are a sort of online advertising that includes pop-ups, banners, and other similar formats. The key benefit of this type of marketing is that you only pay for the number of clicks your ad gets, rather than a fixed fee for the ad itself. They are keyword-based, thus they share a lot of contemporary SEO (Search Engine Optimization) techniques.
Here are some of the many benefits that PPC advertising may provide:
- Quick Result
- Identifying the target audience
- Control
- Contribution to the corporate goals
- Synergy
- Simple Access
PPC guided by expert PPC management companies like Rankofy gives you the power which can drive your business with success. There are many benefits of hiring PPC companies in Chandigarh. You can connect with us to get the best results through our PPC advertising services.
What role does PPC play in your small business?
A well-optimized PPC campaign can do wonders for any business. Let’s check out the most advantages points which PPC provide to everyone. It will assist you in better comprehending the advantages of PPC for your business.
Quick Results
Small businesses require immediate feedback on their outcomes. One of the key advantages of PPC advertising is the quickness with which it works. The organisation that uses this marketing method may see the effects of their efforts right away.
The ability to immediately provide information to the public is the next benefit. Sales, special events, clearance sales, and limited-edition items and services are just a few examples. There are many reasons for a firm, especially one in its early stages, to demand quick results.
Identifying the target audience
Traditional advertising is more similar to casting a wide net across a vast region. With PPC, advertisements are only shown to relevant potential clients who have already searched for relevant keywords. If someone clicks on such an ad, you can be confident that it was not an unintentional misclick and that they are interested in your content.
You have more control over the ad since you can choose when and where it appears. As a result, you have a far broader range of impact when it comes to targeting an audience that is interested in what you have to offer.
Control
Control, as a broad phrase, may probably be the most essential element in every corporate transaction. Control, even if it means more responsibility in terms of time and money, can prove to be invaluable over time. Marketing techniques are one of those things that may benefit immensely from a high degree of control, and PPC allows you to do exactly that. The first, and most importantly, element is the budget, which we have already discussed.
PPC allows a firm to start small and expand over time if the decision to do so is taken by the organization. Seeing great outcomes along the road, especially when starting off small, might help you scale up and improve your results later.
Contribution to the corporate goals
Setting business objectives is a science in itself, but the ultimate goal is to fulfil them in a realistic and reasonable manner. Goals are created in order to be achieved, regardless of the size or age of the company. No matter how quickly or cheaply you complete them, bad ones will not serve a firm ideally. Overachieving your objectives might have a similar impact because they don’t have a realistic likelihood of being met.
Online advertisement or PPC had a wide range of advantages, one of which is that PPC helps you to reach a wider audience and achieve your marketing objectives more quickly. It’s a technique for aligning website traffic with your final goals, whatever they may be. Many areas of sales and extending your relationship with a large audience are aided by PPC.
Synergy
Content marketing comes in a number of different forms, but everyone can agree that the digital realm is the most valuable. These days, content planning is pretty much everywhere, and firms who don’t use it are tying their hands behind their backs.
PPC advertising allows a company to integrate its marketing efforts with other channels and methodologies. Consider Search Engine Optimization as an example, as these two principles are intertwined. In the world of internet marketing, SEO is the most important component. PPC marketing is similar in that it is associated with traffic that is directed through search engines, most notably Google.
Simple Access
A typical firm, especially one that is just getting started, will not have a lot of resources to devote to marketing. Time, man-hours, and money are all examples of basic resources. When it comes to time, even those who have fallen behind may employ PPC to rapidly get back on track.
There are few requirements for joining the digital advertising industry through this route. Others, on the other hand, necessitate more time, effort, and money. It’s a shotgun approach to audience targeting, rather than a hunter approach, in which you throw a wide net and hope someone gets hooked. It frees up development teams from having to be overly involved with the creation of the advertising themselves, allowing them to focus on other things.
Conclusion
PPC has several advantages for all businesses. By targeting the correct audience at the right moment, it produces speedy results. This platform provides B2B, B2C, and other businesses with rapid, high-quality traffic that leads to a high number of conversions. Out of all the other ways and platforms, it has the finest investment to risk to reward ratio, making it a tempting choice for everyone.
Rankofy is considered to be the PPC Company in Chandigarh offering customizable service options to fulfil specific needs of businesses. Contact us right away to get the PPC advertisement journey for your businesses started.
Top 10 Ways to Optimize a Paid Search Campaign For Your Online Business
When it comes to optimizing a PPC campaign, there’s a lot to think about. Managing pay per click advertisements in Chandigarh may be exhausting for marketers. It’s based on data, and data comes in rapidly once a new campaign is launched. However, having too much data might lead to another problem: not knowing what to look at to make judgments – or at least what to look at initially.
Before you begin optimizing your campaigns, you should have a firm grasp of what your primary aim from paid digital advertising is. Otherwise, you’ll be striving to optimize everything, which might backfire and destroy all of your hard work!
Let’s take a look at 10 techniques to make a paid search campaign more effective.
1. Channel & Campaign
It’s important to determine which channel is doing best for your core KPI (key performance indicator), as well as what could be playing a supporting role, whether you’re advertising across numerous channels or campaigns.
For example, paid search will always display a greater conversion rate than YouTube, but it doesn’t rule out the possibility that YouTube played a part in the transaction that paid search is receiving credit for. Take the time to figure out which channels and campaigns are the most effective, and then budget appropriately for your PPC campaign.
2. Budget & Impression Share
Your budget and search impression share are two more factors to consider. This is especially important when bidding on your own branded phrases.
Examine your impression share for regions where your brand’s keywords are being searched for frequently, as well as any phrases that consistently generate leads for you. Reexamine how you have your money allocated if you are getting behind on sharing because of a constrained budget.
3. Location Bid Adjustments
Location performance is very important — and sometimes underestimated. Some sites just do not function as well as others. You can make your campaigns more efficient by analyzing and making improvements to your top aim on a regular basis. If you’re doing a national campaign, keep an eye on how much funding the major cities consume against how effectively they convert. Campaign > Locations > User location report or Geographic report gives you access to reports that reflect your performance.
4. Search Query Analysis & Negative Keywords
Looking at what customers are looking for to be matched with your keywords not only provides light on how paid search match type logic works, but it also helps you identify questions or portions of searches you don’t want to appear for (as they are less relevant or not relevant at all).
This is where negative keywords come into play, and they’re essential for avoiding squandered funds.
5. Keyword
Although keyword bid modifications have previously been stated, another component of keyword performance to consider is performance versus the target.
Are there any keywords that simply aren’t performing despite evaluating search queries, adjusting bids, testing landing pages, and experimenting with various match types?
If this is the case, these keywords should probably be eliminated from your campaign.
6. Landing Pages
Because landing pages aren’t part of the Ads account directly, they’re typically disregarded when it comes to performance. However, they’re critical for success.
Why do these go unnoticed?
For one thing, landing pages are more difficult to change than other aspects.
Brands are sometimes hesitant or unable to spend on landing pages, however landing pages are the most effective at converting users. Users are attracted to your website by keywords and advertisements. Landing pages are the final step in the sales process.
7. Ad Copy
Another part of the pay per click advertisements that should be evaluated and optimized is ad copy.
- Which advertisements have the most click-throughs?
- Which has the cheapest conversion rate?
To make testing easier, Google has built new ad kinds like RSAs and capabilities like Experiment, so take advantage of them!
8. Device
The performance of the device is another thing to consider.
Is it possible that your sites and landing pages are also mobile-friendly?
What is the performance of your campaigns on mobile, PC, and tablet?
Is there a device that has to be tweaked or perhaps removed from a campaign?
These are all some questions that you should answer before proceeding with a PPC Campaign in Chandigarh.
9. Audiences
Examine how your remarketing lists are doing in search and make any necessary changes. Or, if you’re advertising based on demographics, how does one demographic (e.g., age range) compare to others?
At the Observation level, you may add as many audiences as you want and see how they compare to your baseline users. Then, based on relative performance, alter the bids for your PPC campaigns.
10. Experiment with new ideas
The Experiments feature of Google Ads is a frequently ignored but valuable tool. Experiments can assist you if you want to make some improvements but are concerned that they will have a negative impact on your findings.
You may use this tool to duplicate a configuration, alter the parts you wish to test, and then run it alongside the original. You can tell Google what proportion of advertised paid searches to send it, giving you control over how much traffic the test affects.
Online Marketing For School Tips
In today’s education world, quality with quantity is the topmost thing everybody expects from a school. Today we Rankofy will be sharing our top Digital/Online marketing tips for schools to increasing the number of student enrollments. Most of the schools try old methods of marketing like newspapers, mails, and billboards. With increased digitalization, there are several online marketing ideas for schools that they can use for increasing their student enrollments.
Internet marketing for school campaigns can help in increasing enrollments of students in your School very effectively. Digital Marketing and Social Media campaigns would help in increasing the reach and visibility of your school to a greater audience.
Let us now look at the Top 7 Hacks which you should use for Online Marketing Of School.
1. Improve Your School's Website Experience:
Your website is the first but the most important tool for starting your Digital Marketing for school campaign. The look and features of your website can make a lot of difference in the user experience of your website. The opportunity to have a good experience with your potential customers can help in creating a positive impression on the students.
Your website should must include the following features:
- The website of your School should be responsive. If parents or students visit your school’s website on their mobile phone and have a hard time browsing and navigate through it, they are most likely to not spend more time on it and eventually leave unsatisfied.
- The website of your should be fast. If you want to increase potential and existing enrollments for your school, then your school’s web page should have the ability to load fast. Slow websites can be very annoying for some people browsing through the website of your school.
- Ensure that your website is easily navigable and the users can go to their objective web page with the least amount of time and clicks possible.
- Your website should look professional look. Parents of children looking for enrollments want to find the most professional and interactive website to judge the school in online mode.
2. Improve Search Visibility Organically With SEO:
Most parents research various schools via the web before making the final decision for the enrollment process. Having a better search engine ranking against your competitors can help you a lot in attracting and engaging more parents for your school.
With the help of a quality SEO optimization service, your school’s website can rank up in search engine results. Maintaining your school’s website on the first page is the best online marketing tip for schools.
3. Get More Traffic With PPC Ads:
SEO is a great tool but this online marketing tip for schools take a moderate amount of time. You can always use PPC Ads for generating quick and heavy traffic. You can advertise to the parents of the potential students with the help of various PPC Ads like Google Adwords, Facebook Ads, etc.
You should also plan a structured online advertising campaign for the growth of your school with Google, Bing, Youtube, or Facebook Ads. Determine your goals and objectives and identify the way you should interact with Parents is the best possible way to increase enrollments. Here are few tips that can help you with the use of Google Adwords:
- Create an ad copy that has SEO-optimized keywords and is attractive enough for parents to click on your ad.
- Create a landing page that makes parents feels like they are speaking directly with you via your PPC Ads.
- Understand and determine the expectations of the parent who clicked on your advertisement from the page and deliver it to them. Ensure that it is clear what you want the parent to do on the web page.
- Monitor the performance of your advertising campaigns.
4. Community Building Online Marketing Tips For School Via Social Medias:
Facebook and Instagram can prove to be great for your businesses and brands building. It can largely help to create an online community and generate engagement with potential customers.
Schools using social media to provide information to parents, families, and students is one of the most used online marketing tips for schools. You can upload videos, post events, run polls, ask questions and generally improve communications for an increase in enrollments.
The main goal is to create a community where people can interact with each other for the benefit of your school. You can also use advertisements for the growth of the community on social media platforms like Facebook, Instagram, Clubhouse, etc. Your strategy should depend on your objectives.
Identify the potential customers in your audience. You can increase this audience with advertising campaigns and consistent posting of content relatable to your school. Do you know that Facebook has some more advanced advertising products including remarketing and custom audiences? Through remarketing advertisements, you can advertise to parents who have visited your website. Custom Audiences allows you to promote your product or services to your email list.
5. Engage With Students And Alumni Of Your School On LinkedIn:
Linkedin is a social media platform used as a medium of communication for professionals. The use of Linkedin for your School will be great for your search engine performance. People consider school-mates as great individuals to connect thus bringing your school more benefits to increase enrollments. The use of Linkedin digital marketing tips for schools is a must and very little time-consuming.
You can create a LinkedIn group and encourage ex-students to join that group to create a larger network for building your school’s image in public. When several Ex-students of your school professionally join the group, then it would help in strengthening the image and brand name of your school.
6. Send E-mail Newsletters Regularly:
The use of Email Newsletters Marketing is low-cost, promotional, and a very effective online marketing tips for schools that can be used for the expansion of your business. A basic approach for this would be to send a weekly or monthly marketing email newsletter to the parents of your existing school students. This can prove to be extremely beneficial for the growth in the number of enrollments of your school as the parents would get regularly updated about the events at the school.
7. Publish Videos Online For School Marketing:
Publishing online videos is one of the most powerful communication and online marketing tips for schools tools available for the growth of businesses online.
While several costs are involved in the creation of a professional video, you can disperse it to a large audience without any ongoing expenses. You can upload your video to YouTube and start a youtube channel of your School marketing. You can also upload these videos to your Facebook, Instagram, and LinkedIn pages.
Conclusion
Online Marketing for School is not an easy job but it can become easy if you choose a Digital Marketing Company specialized in Education Sector.
Rankofy is a specialized Digital and Online Marketing Company for Schools and Education Institute. We provide every Digital Marketinf Service at premium quality and best price. Contact us now and get a FREE CONSULTATION ON DIGITAL MARKETING FOR YOUR SCHOOL.
Paytm Digital Marketing Strategy: Explained
Digital Transactions have become quite popular not just only in India but all around the world. This has happened due to the use of accurate Digital Marketing Strategy of Paytm and other fintech companies. More and more people are trying to opt for cashless transactions nowadays. There are many benefits of digital transactions. Some of them include convenience, accessibility, security, and traceability.
What Is Paytm?
Paytm is among the leading firms in the domain of the digital payments business in India. Paytm mobile application offers online services that allow users to make payments such as phone recharges and bill payments, as well as transfer funds via the Paytm wallet. For these transactions, internet banking, debit and credit cards or UPI can be used by the users of the application.
During the initial phases of the company in 2010, the idea of digital transactions was pretty new for Indian smartphone users. As the government of India started focusing on cashless transactions, Paytm understood the oppurtunity it had in the upcoming future and started Digital Marketing. The Digital Marketing Strategy Of Paytm made people turned to Paytm and the application soon started gaining popularity.
Digital Marketing Strategy Of Paytm
Paytm has used a variety of digital marketing strategies for the promotion of the firm among the masses in India. The marketing tactics implemented by the company mainly includes Newspaper, Visual Advertisements, Social Media, Games, etc.
Some popular online campaigns and services of Paytm which became popular in India include:
- Paytm Karo
- Credit Cards
- Facebook Live Training
- The Soldier Mobile Game
- Dabbawalas in Mumbai
- Civic Awareness Workshop
- Contest for MBAs
In this article, we will go through all of the digital marketing strategy of Paytm and it’s campaigns that proved to be helpful in the growth of Paytm in India.
Target Audience Of Paytm
The target audience for the firm is anyone who has a smartphone and is willing to execute online transactions for digitalization. The company’s target audience mainly includes students, businesses, stores, employees, etc.
Digital Marketing Tools Used By Paytm
1) Visual Advertisements
One of the biggest digital marketing strategy of Paytm is its great visual advertisement. Their Visual Advertisements via television, social media platforms like Facebook and Youtube helped Paytm in the process of marketing among the masses. Several discount offers during festive seasons are communicated by Paytm to their existing and potential customers with the help of Visual Advertisements.
2) Paytm SEO:
The SEO team of Paytm works amazingly to optimize the search engine results to drive more traffic to use the application. Some of the SEO tactics used by Paytm include the use of short and long-tail keywords, high-quality content, and much more. Online Ad banners to drive more potential clients to use the application is another great tactic that is implemented by Paytm.
Some of the Top ranking keywords used by Paytm are:
3) Paytm Social Media Marketing Strategy
Paytm communicates the offering of the various programs it offers through social media platforms. The company frequently posts about cashback offers, discounts, contests, schemes, etc through its social media handles. Some of the platforms that are used by Paytm for marketing are:
- Facebook: Paytm has a significant presence on Facebook. The firm hosted a series of training sessions on Facebook under the name of “Paytm Merchant Connect – Training Series” that proved to be a huge success.
- Instagram: The engagement with potential clients is pretty good for the firm on Instagram.
- Youtube: Youtube Marketing has helped the firm in increasing its reach to a lot of people in India.
4) Paytm Application
Paytm application has everything required for the execution of an online transaction and much more! The firm was to introduce the QR code payment method in India. This again is a pretty good digital marketing strategy of Paytm being implemented by the company.
- Paytm Games: Paytm has executed various digital marketing campaigns with the help of popular mobile games to promote its offerings among game lovers. The firm has its own mobile game by the name of The Soldier Mobile Game available in the gaming section of the mobile application.
- Paytm UPI: The UPI section available in the mobile application helps the users of the application with UPI Transactions.
- Paytm Mall: Paytm can be used by customers who wish to shop online. It is another E-commerce store popular in India that offers several benefits such as Paytm cashback offers because of its linking with the application.
- Services: Paytm acts as an all-in-one stop for every need of its users. The users can buy gold, mutual funds, stocks, book a train, bus, hotel, or can even pay their bills online. All these services which can be availed via the application of Paytm attract more and more clients for the firm.
5) Email Marketing:
The firm has a well-structured Email marketing strategy that is smoothly executed by the concerned team members. Updates and offers are delivered to the existing customers via Email and mails for promotional purposes are sent to the potential ones.
Paytm focuses a lot on the quality and uniqueness of its E-mail. This is one of the top priority digital marketing strategy of Paytm for increasing their digital presence.
6) Online Contests:
The firm has hosted a series of online contests in the past. The most popular one being the “MBA contest” or the “Gold Quiz“. This helps the firm not only for promotional purposes but in increasing engagement. Online contests are a very popular method that is being used by many businesses like Paytm to increase leads and reach in India.
Digital Marketing Goals Achieved
The digital marketing strategy of Paytm is seen as gems in the digital marketing field. Company likes us – Rankofy follow them regularly and learn so much from them. Due to such rigorous analysis only we are also able to give great services to our customers.
Some of the results obtained by Paytm with the help of their marketing strategy are as follows:
- Top 3 rankings for more than 200 keywords
- Top 5 rankings for around 600 keywords
- Top 10 ranking for more than 1200 keywords in Search Engine results
- More than 20 million merchants accept Paytm as a mode of payment
- Paytm application has more than 100 million downloads on Google Play Store
- Over 300 million users actively transact online via Paytm
The traffic that is obtained by the application gets derived from 99.3% organic search results and the rest through emails, advertisements, and referrals.
Conclusion:
Paytm has successfully persuaded Indians to not rely on cash in everyday transactions. Instead, people in the country choose to do such transactions via digital modes. Several programmes like Aadat Se Azadi, or Habit Free has accomplished this by emphasising the difficulties people have while interacting with digital payment options.
It has now become one of the major unicorn of India. With their rise, they are focusing more and more on good quality digital marketing strategy.
If you also want to get success like paytm, then hurry up and contact us for a free cosultancy where we will suggest you the best ways you can use to become a role model as Paytm.
