Every year, the digital marketing environment shifts, with some years having more noticeable trends than others.
There’s always something new happening that could affect your digital marketing strategy, whether you’re a marketer or a small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google AdWords.
Digital marketing becomes extremely advanced with each passing year. Marketers now have to handle expanding social media platforms and new rules, as well as content, automation, and customization, to mention a few, in addition to the basics like SEO, PPC, branding, and UX. Companies and brands must not only plan for the future of digital marketing but also be ready to thrive on it.
We felt it might be useful to take a glance back at something significant that occurred in 2021 before moving forward into 2022.
Google’s most recent algorithm update has made SEO more difficult than ever.
The firm published its main web vitals ranking parameters and has been revising them every month since then. This change is important because it gives marketers and company owners direct control over search engine optimization.
With Google’s current ranking variables, it’s more vital than ever to develop content that matches what your consumers are looking for on search engines and update your website to provide the greatest user experience possible.
Trends in digital marketing for 2022
Let’s take a look at some of the most important digital marketing trends for 2022 that will define your approach and help you make educated decisions about how to use technology for a company or personal purposes:
1. The Rise of Artificial Intelligence in Digital Marketing
Many firms currently employ artificial intelligence (AI) in a variety of industries, including retail, finance, healthcare, and more. Artificial intelligence is now being employed as a marketing tool.
AI can not only automate fundamental chores like website traffic reporting, but it can also propose phrases to improve a company’s organic search position or even forecast what customers will buy in the future based on their previous purchases and browsing history.
This implies that if you want to rank higher on search engines like Google by 2022, you’ll need to combine AI with SEO and other digital marketing methods. AI is changing the way marketers think about digital marketing, and businesses should consider implementing it as well.
2. Voice Assistants and Chatbots
The popularity of digital assistants such as Google Assistant and Amazon’s Alexa is growing by the day. According to industry estimates, the market for speech-based commerce will reach $40 billion by 2022, and consumer purchasing via voice assistants will increase by 18%.
Many organizations are turning to chatbots to assist automate customer care demands and improving efficiency when dealing with consumer enquiries via social media, email marketing, and other online platforms.
Customers will want to connect with your organization more regularly if you use chatbots to give them a tailored and entertaining experience. Chatbots may respond to consumer inquiries with little to no human intervention on the part of the organization.
Chatbot speech is often driven by artificial intelligence (AI), which gives the chatbot a personality — this makes interacting with firms via chatbots more enjoyable for customers than merely conversing through social media.
3. Moving to a Smartphone Marketing Strategy
Businesses must generate mobile-friendly content that will rank better in search engines as more consumers use smartphones and tablets instead of desktop computers.
Mobile marketing methods may be as basic as adapting the look of your website to fit smaller displays or developing a separate app with your company’s information that can be downloaded on mobile phones and tablets.
In the year 2022, it will be critical to utilize a responsive design for your website or app so that clients with any device type may simply access the material you provide.
Another alternative is AMP (accelerated mobile pages), which makes material load quicker on smartphones and tablets. In 2022, mobile-first marketing will be the most crucial trend for organizations, so get started today!
4. Connected Digital Experience Through Multichannel Marketing
Today, connecting with clients necessitates the use of many channels of communication. The days of cold-calling and depending solely on websites are past! In addition to organizing webinars/events or attending conferences, multichannel marketing might include having a blog, website, social media, and Whatsapp group presence.
Businesses can’t afford to focus just on one channel; they need an integrated strategy that allows them to develop content for each platform while keeping their brand identity. Businesses must build a solid client base in 2022 by utilizing as many marketing and communication channels as feasible!
5. Marketing Automation and Digital Tasks
Marketing automation technologies are getting increasingly prevalent as technology advances. Marketers may use marketing automation to automate repetitive processes in real-time across a range of marketing channels.
Saving time researching and preparing data, managing social media posts by scheduling them in advance, and sending out pre-written email templates to clients who have not viewed your emails in the past few days are all chores that may be automated.
In 2022, organizations will place a greater emphasis on automation since it allows marketers to devote more time to higher-level and strategic responsibilities.
Marketers appreciate emerging trends and being on the forefront of new platforms and applications. However, the truth is that the core tools in digital marketing continue to drive the majority of business growth. Remember to pay attention to the foundations. Often, enhancing your core digital execution will yield a higher return on investment than trying (and being side-tracked) with each new tool.
It’s essential to be informed of upcoming trends so you can plan ahead of time and stay ahead of the competition. If you want to be ahead of competition choose us – Rankofy for all your digital marketing services. We are a proud digital guide of more than 20 companies.
The future of marketing, in our opinion, is AI-based. As a result, the sooner a company invests in AI, the more likely it is to succeed! To get such articles consider following our LinkedIn page.
Quality Backlinks are one of the most important factors for any website or blog ranking. A backlink is a topic which no SEO professional can skip due to its high importance in SEO. Today let Rankofy help you to understand the basic of backlinks with our complete backlink guide for beginners.
What is a backlink?
Backlinks (also known as “inbound links”, “incoming links” or “one-way links”) in simple words are links that are placed on one webpage/website for redirecting users to another website.
Backlinks are just like votes that Google, Bing and all other major search engines give to a specific page. Webpages with a high number of backlinks tend to have high organic search engine rankings.
Why backlinks are important?
Backlinks help with three main things.
Backlinks play a very important role in the ranking factor. Search engines like Google, Bing counts backlinks as votes of confidence. The more votes any web pages have, the more likely it has the chance to rank up for relevant search queries.
How do we know? We’ve studied link-based ranking factors on a few occasions and always find the same thing: the number of backlinks from unique websites (referring domains) correlates strongly with organic search traffic.
Backlinks also help search engines in discovering new content while crawling back pages they already have in their databases.
Since search engines revisit popular pages like Youtube, Facebook, The Indian Express, etc much more often than unpopular ones, backlinks present theirs have much higher chances of faster discovery than unpopular pages.
3. Referral traffic
Backlinks are also heavily used to point people to useful resources from one webpage to another webpage. For example: When someone clicks on such a link containing your webpage link present on any webpage, like by clicking “RANKOFY-BEST SEO COMPANY” you get referral traffic on to the best SEO company webpage.
What are the types of backlinks?
When you get down to it, there are only two types of backlinks: dofollow and nofollow. A person reading a web page will never see the difference between a dofollow and a nofollow backlink. The difference is in the source code. There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile.
- Dofollow Backlinks
Dofollow backlinks are the most common and valuable type of backlink for SEO. When you put a dofollow link on your website, you’re telling Google that the link is organic — as in, the target website didn’t buy the link—and that you’re vouching for the accuracy of the content at the other end of that link.
Dofollow is simply telling Google and the other search engines that “the content on the other end of this link is important and should be noted.”
Nofollow backlinks are less common. They’re also less valuable. They’re used to tell search engines to ignore a particular link.
Google’s official definition of the nofollow tag is, “‘Nofollow’ provides a way for webmasters to tell search engines ‘Don’t follow links on this page or ‘Don’t follow this specific link.’”
How to generate more traffic using backlinks?
1. Create High-Quality Content
Content creation is one of the most important tasks for any business with an online presence.
When creating content, remember to write content that is easily shareable amongst various platforms. You want to create ways that a business could link to your content or share it across social media.
When you rank high on the first page of search results, other websites are more likely to link back to your content.
To make sure you stay on the top of the search results page, create in-depth, high-quality articles.
High-quality Content Consists Of These Factors:
- Lengthy, in-depth content pieces (1,000 words or more)
- A variety of keywords (this is great for short pieces)
- Up to date content
- A great meta description
- High-quality images (make sure to update the alt-text)
- High-quality links
- Internal links linking back to your content (create a web of links between your content)
- Social sharing buttons
- Call-to-actions (CTAs) in your content and on your website
- Content and website is mobile-friendly
- No broken links
2. Be Consistent
Consistency is key to grow your business and getting your business out there for the world to see.
Over the past year, our company has worked on creating more content for our ideal people to read and interact with. Once we started to consistently create content on a weekly basis, we saw a huge increase in traffic and new visitors to our website.
3. Create Shareable Content
Creating shareable content is critical to gaining backlinks. Shareable content creates an opportunity for you to gain thousands of followers, earn new referral traffic and gain high-quality links to help boost your domain authority – giving you that boost to rank higher in search engines.
Our emotional responses to content can play a massive role in whether or not we choose to share that content with others. Content that sparks emotion with someone or creates some type of feeling (happy, loved, sad, angry, etc) are the pieces that have the opportunity to be shared the most.
4. Optimize For The Right Keywords
Selecting high-quality keywords is as much important as selecting a quality website for leaving backlinks when it comes to better SEO.
The success of your organic traffic depends mostly on how well you are at researching and discovering the right keywords for your website.
When you use the right keywords in your content, your website traffic, leads, contacts and sales will increase and grow at a steady pace. Once you find the popular keywords for your business, it is important to repetitively use them in every part of your content.
You want to incorporate these keywords into headings, URLs, titles, subtitles, etc.
Finding the Best Digital Marketing Services Company In Chandigarh or anywhere else has many parameters to it. Good research regarding a particular Digital Marketing Services Company, their completed projects, and their customers’ testimonials are some things you should look at first. Each business house has its requirements, and they should always choose a Digital Marketing Services Company according to their business needs.
DIGITAL MARKETING OR INTERNET MARKETING IS PROMOTING AND CREATING BRAND AWARENESS USING THE INTERNET.
Lets find out why should any business employee an Internet Marketing Compnay for taking care of their Digital Growth.
1. Your Brands Become Much More Interactive:
Marketing Campaigns give your customers a more personalized experience in comparison to Traditional Marketing. With Digital Marketing techniques like Social Media Marketing, SEO, Online Advertisements, E-mail Marketing, your business grabs much more audience. Stuff like images, infographics, short video, client testimonials keeps your audience informed and engaged.
2. Mobile Access:
Around 76% of American adults own a smartphone and use them for news and social networking activities. In India, most people have social networking accounts open. Rankofy helps you to reach them while they are doing this. With an advance Digital Marketing Strategy put into use by the Best Digital Marketing Services Company In Chandigarh, you can be in front of your target audience everywhere-everytime.
3. Significantly Increase Of Business Reach:
Digital Marketing helps to increase your brand visibility. With a Digital Marketing Services Company In Chandigarh like Rankofy, you can easily target audiences particular to your business requirements. Traditional marketing comes out as an ineffective tool to reach a target audience as compared to Digital Marketing.
4. Digital Marketing Helps In Customer Relationship:
Customer relationship is the most vital thing for every company. Digital Marketing allows modern brands to foster better customer relationships. Where most traditional marketing provides one-way communication, Digital Marketing Services allows two-way communication with consumers in real-time. It helps a brand to address their consumer questions and concerns without delay.
5. Social Media Platforms:
Most people today are using social media platforms. All Social Media Sites allow brands to communicate and engage with the customer in a significant way. Social Media Marketing is a great way to make your content reach your target audience. Rankofy provides Social Media Marketing Services In Chandigarh and to other places with the best strategies to make your brand reach your targeted customer.
6. Your Competitors Are Doing It:
If you want to remain competitive in your industry, it’s vital to keep up with your competitors. Most companies nowadays are shifting to digital platforms with the help of Digital Marketing Services Company In Chandigarh, Delhi or even from companies in their surrounding places to keep them ahead of their competitors. There is a good chance that many of your competitors are already using digital marketing strategies to reach new leads, engage current customers, and influence customers.
Google is the world’s biggest search engine and has a big responsibility to keep the web more user-friendly and secure. That’s why each year the Google update their trends and practices for improving the search results.
In recent years we have seen a major shift in Google’s Best SEO Policy with more involvement of content as their top-most improvement priority. So what about 2021? What are the parameters that we need to keep in mind before developing Best SEO Practices in 2021?
Let us discuss all the updates regarding Best SEO Practices In 2021 that you must do to make your site Google ready for 2021.
1.BEST MOBILE SEO
With over 4 million people having a proper internet connection in their mobile phones, the mobile phone has now become the most used device for internet access(more than 50%). Google know and understand the importance of mobile browser in creating today’s web dominance. Google had developed, Mobile-First Indexing which position and index any site using the mobile version of a site’s page. Now you need to develop a responsive and adaptive site with the Best SEO Practices In 2021 for both, mobile and desktop to hit up the ranking of your site on google.
Voice search functions have seen a great response from the users. With the arrival of personal assistants like Alexa, it is now being extensively used in web searches also. Increased voice search has changed the search parameter of users from keywords to long-tail keywords.
You have to adopt this trend of Long-tailed keywords in your Best SEO Practices In 2021. Using long-tailed keywords with the Best SEO Practices can increase your chances of generating high and solid traffic.
3.EXPERTISE, AUTHORITATIVENESS, AND TRUSTWORTHINESS:
We all know and believe that goodwill plays an important role in customer retention. Reputation management is going to be the next key element that every business should focus on in 2021. With such a vast competitors list, companies have to focus extremely on online promotions and security issues in combination with the Best SEO Practices In 2021 for maintaining their goodwill value among customers.
Good Branding, good after-sales customer service, customer experience as well as smooth supply chain will be the main focus that you should look to add to assure in creating a brand online.
5.MORE FOCUS ON BERT:
Google had made its intention clear that it wants to provide a quality on-point search result to maximum people even if they are not so much good at using English or another language. Google has recently updated its BERT algorithm for making search results more natural language friendly. Now google focuses more on quality Best Content combined with long-tailed as well as focused keywords. You should also quickly adopt these changes in your Best SEO Practices in 2021 guidebook by making your content and SEO more client-oriented.
Losing hope with low traffic on your website? Want to make your site top ranking on Google? Want to create the Best SEO Site for your company with the help of Best SEO Company in Chandigarh? We at Digital Sanyaasi with our best SEO services and Digital Marketing services are ready to help you in achieving your dreams.